31 min
Regional Agency Benchmarking with Rory Spence The Agency Accelerator
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- Marketing
In this episode of the podcast we are exploring the differences between rural and city-based agencies as well as regional differences generally across the UK. We dig into the WOW Company’s new regional Bench Press Reports with Rory Spence.
Time Stamp
[01:06] The advantages and disadvantages of city v rural agency and differences regionally
[02:01] The value of 3rd party market research data (i.e. The Bench Press Reports)
[03:09] Interesting findings from the regional research especially the pricing league table
[03:53] The UK average hourly rate for agencies is £91 but how does it differ in different regions? Some surprising results!
[05:15] Gross Profit Margin analysis by region - again more surprising results
[07:44] Do you think the regional differences are caused because of mindset?
[09:02] Everyone can now compete with London Agencies!
[10:22] What are agencies planning to do with their offices in 2022?
[12:02] Lead with value to be able to charge higher fees (and compete with London agency pricing)
[14:11] Are agencies planning to recruit remotely?
[16:08] 83% want to keep their office yet 78% will recruit remotely!
[18:04] How do you embed culture with remote workforces?
[22:36] Rory shares his views on using freelance staff v in-house employees
[23:43] The impact of IR35
[25:15] External support to hiring people on your team
[27:49] What advice would you give yourself, just starting out in the agency world?
Quotations
“The average GP Margin for a UK agency is 44%” - Rory Spence, The WOW Company“It doesn't matter where you are based anymore. Everyone is working remotely serving clients all over the world.” - Rob Da Costa“73% of agencies are planning to keep an office” - Rory Spence, The WOW Company
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Listen to Rory’s take on pricing in episode 102Take part in the 2022 BenchPress survey: https://www.surveymonkey.co.uk/r/QW58SHVDownload all of the previous BenchPress reports: http://wowco.uk/benchpress2021
In this episode of the podcast we are exploring the differences between rural and city-based agencies as well as regional differences generally across the UK. We dig into the WOW Company’s new regional Bench Press Reports with Rory Spence.
Time Stamp
[01:06] The advantages and disadvantages of city v rural agency and differences regionally
[02:01] The value of 3rd party market research data (i.e. The Bench Press Reports)
[03:09] Interesting findings from the regional research especially the pricing league table
[03:53] The UK average hourly rate for agencies is £91 but how does it differ in different regions? Some surprising results!
[05:15] Gross Profit Margin analysis by region - again more surprising results
[07:44] Do you think the regional differences are caused because of mindset?
[09:02] Everyone can now compete with London Agencies!
[10:22] What are agencies planning to do with their offices in 2022?
[12:02] Lead with value to be able to charge higher fees (and compete with London agency pricing)
[14:11] Are agencies planning to recruit remotely?
[16:08] 83% want to keep their office yet 78% will recruit remotely!
[18:04] How do you embed culture with remote workforces?
[22:36] Rory shares his views on using freelance staff v in-house employees
[23:43] The impact of IR35
[25:15] External support to hiring people on your team
[27:49] What advice would you give yourself, just starting out in the agency world?
Quotations
“The average GP Margin for a UK agency is 44%” - Rory Spence, The WOW Company“It doesn't matter where you are based anymore. Everyone is working remotely serving clients all over the world.” - Rob Da Costa“73% of agencies are planning to keep an office” - Rory Spence, The WOW Company
Rate, Review, & Subscribe on Apple Podcasts
“I enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode.” If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency.
Scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!
Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!
Useful links mentioned in this episode:
Listen to Rory’s take on pricing in episode 102Take part in the 2022 BenchPress survey: https://www.surveymonkey.co.uk/r/QW58SHVDownload all of the previous BenchPress reports: http://wowco.uk/benchpress2021
31 min