63 episodes

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.


Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.


Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.


To learn more about Rob, his coaching and training, visit the website

The Agency Accelerator Rob Da Costa

    • Marketing
    • 5.0 • 7 Ratings

Busy agency owners can have a hard time balancing delivering exceptional work with finding ideal new clients - all the while, ensuring the smooth running of their agency.


Every 2nd Thursday, join Rob Da Costa, agency owner and coach, as he explores the key topics that affect you and your agency. I share tools and ideas to aid your profitable growth as well as interview industry expert guests, who share their experiences of working in or with agencies just like yours.


Whether you are just starting out or run an established growing agency, whether you run an online or bricks & mortar agency, this is the podcast for you.


To learn more about Rob, his coaching and training, visit the website

    Is your agency an iPad or a reMarkable?

    Is your agency an iPad or a reMarkable?

    In this episode of The Agency Accelerator Podcast, I share my insights, experiences, and comparison between a reMarkable tablet vs. iPad - specifically what we can learn about their marketing and how it relates to your agency?


    Here’s a glance at this episode…


    [01:50] Distractions


    Like many, I can easily get distracted, so I try to allocate solid chunks of time to focus on specific day-to-day tasks such as working on my group coaching programme content or future strategies.


    The problem is when you’re working at your computer, notifications can distract you and there is the temptation to just jump onto the Internet.


    [02:26] What is a reMarkable tablet? 


    I’m going to do a full review in a future episode (due to lots of people asking me about it!) but basically, it mimics the texture and feeling of writing on a paper without all the distractions of a multi-functional iPad.


    [02:40] Reason for Purchase


    I had 3 three reasons/goals for purchasing the tablet:


    To get more organisedTo get rid of paper & become paper-freeTo be more efficient

    [03:45] reMarkable vs. iPad


    I have an iPad and love it. It is a great device – it does many things & does them pretty well. On the other hand, the reMarkable tablet only does one thing & tries to be the best in the market at doing it. It is a replacement for a notebook for taking notes.


    [04:27] Generalist Agency vs. Niche Agency


    How does this relate to your agency?


    Well, the comparison between a reMarkable & iPad is very similar to the age-old debate about a generalist agency vs a niched agency.


    The price of a reMarkable is the same as an iPad, so why would you spend the same money on a device that does less? Well just like a niched agency, it does it better than a generalist. The niched agency understands its client’s pain & provides solutions to solve that pain - backed by tons of experience.


    [07:12] Thoughts on your Niche


    As I outline in my book (link below to grab your free copy).  When you think of your niche, you can cut it in four ways:


    By geographyBy industryBy deliverable or serviceBy the problem you solve

    [09:13] Using reMarkable


    I use the reMarkable to take notes, e.g.


    When writing a podcastClient notesWorking on strategyAnd to get something out of my head!

    [10:04] Translating notes into text


    As long as your writing is not like a doctor’s scribble, you are good to go. The reMarkable will translate your handwriting into text.


    [11:42] Be like a reMarkable


    The reMarkable is a device aimed at people who want to focus on one thing, and it enables you to do that really well. Just as your agency should!


    If you are niched and tempted to broaden your services, only do it once you have dived deep on the core product that you already have—unless you bring the skills, systems, and a new area that can be scaled, you will never grow your agency, just dilute your focus.


    So be like a reMarkable; focus on one thing, do it well, and be the market leader before you start diversifying!


    Rate, Review, & Subscribe on Apple Podcasts


    “I really enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode”– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Links mentioned in this episode:


    Website: https://www.dacostacoaching.co.uk/


    Grab a copy of my book (for free): The Self-Running Agency


    Buy the reMarkable: http

    • 14 min
    Customer Spotlight: Sam Wright from BlinkSEO

    Customer Spotlight: Sam Wright from BlinkSEO

    In today’s show, I am chatting with Sam Wright, MD & Founder of Blink SEO.


    It is the first Customer Spotlight, where I talk to one of my clients about some of the challenges they’re facing, the lessons learned & their goals, so that you can learn from their business experience.


    Sam leads a team of 9 specialists at Blink, an eCommerce SEO digital agency.


    Here’s a glance at this episode…


    [01:37] Why did you start your agency?


    Before starting Blink, Sam worked in B2B publishing, producing online content. His transition into agency work was almost accidental.


    [06:37] Why did you decide to reach out to Rob?


    A  lack of direction & a lack of identity led Sam to work with Rob.


    He had engaged with generalist advisors in the past but their advice tended to be too generic & therefore not all that useful.


    Certain challenges need practical advice based on real experience. 


    [09:19] Having a lack of direction can lead to frustration. How did that influence Blink’s business?


    A lack of direction influences day-to-day decision-making-from which people to hire, time management, and which projects take on.


    [10:20] What is the benefit of being part of a group coaching programme?


    Since everyone in the group is in the same boat, group coaching provides a great sounding board to hear different approaches and opinions.


    Knowing that there are others in a similar position can also be reassuring, especially in a relatively isolated job.


    [11:56] What are your goals & aspirations for 2021?


    2020 wasn’t all terrible for Blink – we’ve managed to double in size and grow the team. So our goal for 2021 is to grow by another 50% & become a leader in our sector.


    [13:00] What are some of the growing pains that Blink has gone through? And what do you attribute your rapid growth to?


    Team organisation is a challenge - with hybrid roles across most of the team, so should we bring in specialists instead?


    The hiring process is also can take many months. This means that you have to be able to predict where the business will be in 6 months.


    Sam attributes the rapid growth to finding and focusing on clients that are the best fit - understand their pain points and focus on solving those. They also have several long-term clients, a good referral pipeline, and there’s an emphasis on quality and effective communication. 


    [17:11] What are some biz dev strategies that led to the 100% year-on-year growth?


    Initially, our business development was based on referrals. Now we focus mainly on inbound marketing. We have also hired a marketing manager to work on Blink as a brand.


    Sam has tried doing outsourced outbound sales but it has proven not to be anywhere near as effective as inbound.


    [21:19] Looking 5 years ahead, what is the future for Blink?


    Sam’s ambitions aren’t to grow too large. His goal is to become an industry leader in their niche whilst remaining a boutique agency.


    [22:13] My program & book are called “The Self-Running Agency.” How close is Blink to becoming more autonomous than it is now?


    The business is certainly closer to that than it was when it started thanks to you and your programme Rob!


    Sam will be able to test out exactly how close it is in June when he takes some time off to welcome his new child into the world!


    [23:43] What advice would you give your younger self?


    Get yourself a mentor! Doing it on your own is possible, but having others around with expertise will make the process happen more quickly.


    Useful Links:


    ·      Blink SEO Website


    ·      Sam Wright’s LinkedIn Profile


    ·      The Self-Running Agency Coaching programme


    ·     Da Costa Coaching Website


    Subscribe & Review


    Please consider reviewing my show


    Click here, scroll to the bottom, tap to


    rate with five stars, and select “Write a Review.” Then be sure to let

    • 27 min
    How To Get Clients To Pay More For Your Services

    How To Get Clients To Pay More For Your Services

    In this episode of The Agency Accelerator Podcast, I discuss why, when you're buying a software or a product online, you are offered three price points, with the middle one being highlighted as the most popular one.


    I unpack that and help you increase your prices to get your clients to pay what you are truly worth. 


    Here's a glance at this episode.


    [00:48] Frustrations


    Many agencies struggle to get their pricing right. They are frustrated that they are not as profitable as they would like to be and are not constantly hitting their margin targets. 


    [01:31] Three Typical Ways Agencies Charge You


    Selling your time. This is where you are exchanging money for your time, usually through charging by the hour or day. The flaw in this approach is that it encourages the client to focus on the wrong thing i.e., how you spent the hour rather than the outcome of the work you are delivering!Having a fixed project fee. This is where you estimate the project's cost at the beginning based on the scope of work agreed with the client and consequently the number of hours you estimate it will take to deliver the scope of work. You agree to a fixed fee based on these hours. The potential flaw with this approach is that the product's brief and scope can change and evolve. To please the client, you end up over-servicing them - cutting your margins.The retainer concept. This is where you agree on a set fee for each month and agree on the scope of work included within that fee. The potential challenge is that the client believes they have unlimited access to you because you are on the retainer. 

    [8:43] Focusing on the Right Things


    I share three pieces of advice when it comes to pricing a project.


    Ensure that you understand the ultimate goal and price against the outcomes and impacts and not the bits and bytes you do for your client. Use three price points in your proposal. The high price point sets the higher anchor point; the lowest price sets the negative anchor point, which leads to the client buying the middle price point (and that leads you to achieve the price for the service you hope for).Put a contingency pot in place with your clients when you are setting the project's scope. If you have a £10,000 project, ask the client to put aside an additional 15% as a contingency pot. Then if you are asked to do something outside the agreed scope, you can call upon this money.

    [15:30] Having the Right Mindset


    Having the right mindset is crucial and can be the most significant battle you have around pricing! If you think this does not work for you, it does. We often tell ourselves stories about how the client will react to a certain price point or price increase and this stops us from changing our pricing. We just need to realise that they are stories and not facts!


    Rate, Review, & Subscribe on Apple Podcasts


    “I really enjoy listening to The Agency Accelerator Podcast. I always learn something from every episode”– If that sounds like you, please consider rating and reviewing my show! This helps me support more people — just like you — move towards a Self-Running Agency. Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode!


    Also, if you haven’t done so already, subscribe to the podcast. I’m adding a bunch of bonus episodes to the feed and, if you’re not subscribed, there’s a good chance you’ll miss out. Subscribe now!


    Links mentioned in this episode:


    Website: https://www.dacostacoaching.co.uk/


    Grab a copy of my book (for free): The Self-Running Agency


    Download my book on value pricing & selling


    Listen to more episode of The Agency Accelerator Podcast on:


    Apple Podcasts | Spotify | Website

    • 17 min
    Managing a remote workforce with Melanie Coeshott

    Managing a remote workforce with Melanie Coeshott

    Has Covid forced your team to work from home?


    Struggling to manage a remote workforce? Read on…


    In today’s episode of The Agency Accelerator Podcast, we are exploring managing a remote workforce and discussing some of the things we need to do to keep our staff motivated and connected.


    I’m really excited to have Melanie Coeshott join me today to talk about this really important topic, so let’s get on with today’s show!


    Melanie is a career coach who operates under the Blue Diamond brand. She primarily works with individuals who are looking to make a change in some capacity. She also works with companies who bring her into work with one or a team of their employees. 






    How To Manage a Remote Workforce 


    05:00 Covid has forced many businesses to work from home and completely change how we run things. How do we manage our staff and help them stay connected to our businesses when working remotely? 


    10:23 Is working from home really better than in an office? Without a good working environment, is it hard to be productive and focus?


    12:14 What have successful leaders and employees learnt to do differently during the pandemic? Without self-awareness and awareness of your team, it’s very difficult to navigate this new way of doing business. 


    16:22 What are the duties of the employer, and of the employee in regards to a remote work environment?


    18:00 Many of us have suffered from mental health challenges during the lockdown. Organisations need to be understanding of this, and cannot take a "one size fits all" approach. 


    25:15 What will things look like a year from now? Many of the things we have learned from the pandemic will remain a permanent part of our everyday business. 


    28:37 We need to understand our team members as individuals, they need to feel valued, and respected. What else are staff looking for from their employers in terms of benefits, environment and opportunity?


    32:00 What do you do to keep your staff motivated if there is no room for promotion?


    There will always be staff that we cannot retain, and we need to learn that sometimes we do have to let people go. What do we do when there is a finite path to progression in a particular role?






    Useful links:


    Download the Recruitment & Retention Book


    Blue Diamond Career Coach


    Download my eBook on Recruitment and Retention


    Download The Self-Running Implementation Book


    Subscribe & Review


    Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!


    You can subscribe/follow on Apple, Spotify or directly from my website.


    I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!


    Thanks so much and see you next week!


    Rob

    • 38 min
    Recruiting Your First Member of Staff

    Recruiting Your First Member of Staff

    Ready to hire your first member of staff and expand your agency? Read on…


    In today’s episode of The Agency Accelerator Podcast, I am talking all about hiring your first member of staff. I have seen the 'good, the bad, and the ugly' of recruiting: how not to do this, make this a very expensive mistake and how to find the perfect fit candidate.


    So today we will be exploring: 


    When you should hire your first member of staff.Whether it should be a freelancer or an in-house member of staff.Some of the processes you need to follow in order to make sure you are giving yourself the best chance for you to find the right person and for them to be successful. 





    How To Recruit Your First Member Of Staff


    02:00 Feeling like you need an extra pair of hands for your agency? You need a documented vision outlining where you want your agency to head, and the triggers to hiring team members.


    02:51 Hiring freelancers comes with pros and cons. Can they fit into the culture of your business and do they see your vision?


    05:36 Wondering if hiring a freelancer is the right move for you? There are two times where you might need to use freelance staff. 


    07:18 Create clear roles and responsibilities in order to find the right person for your agency. 


    11:18 Once you’ve hired someone that isn’t the end of the problem, but the start of the journey. Are you prepared to spend time getting your new member of staff up to speed and embedded into your agency?


    14:30 You need to set smart time-bound objectives, as well as giving feedback to make sure that your new member of staff develops in their role.






    Useful links:


    Download the Recruitment app & Retention Book


    ***BRAND NEW AGENCY TRAINING***


    3 strategies to fill your pipeline with ideal leads in just 90-days


    Save Your Seat here: https://buff.ly/3p6lmeG


    Download The Self-Running Implementation Book


    Subscribe & Review


    Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!


    You can subscribe/follow on Apple, Spotify or directly from my website.


    I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!


    Thanks so much and see you next week!


    Rob

    • 17 min
    Working with white-label partners with Steve Slotow

    Working with white-label partners with Steve Slotow

    In today’s episode of The Agency Accelerator Podcast, I am chatting with Steve Slotow from Globital Marketing.


    We are talking about everything to do with resourcing and working with white label partners:


    how to pick a partnerwhen you should outsource andwhy you should outsource.

    This is another actioned-packed episode with lots of practical tips and guidance.


    Show Notes 


    01:20 Steve introduces himself and Globital Marketing 


    05:14 What are the benefits of working with partners vs hiring in-house talent to grow your business?


    10:40 How broad should your agency's offering be?


    15:20 Why it's important to have clarity on the direction of your agency


    16:40 How to ensure a white label partner provides quality deliverables; managing quality assurance 


    21:12 Tips for agencies to find outsourcing partners 


    26:21 Steve’s thoughts on upcoming trends for agencies 


    29:34 Steve’s business advice to his younger self 






    Useful links:


    Globital Marketing


    The Digital Marketing Dream Team


    The Digital Marketing Collective


    Steve's Instagram


    Contact steve: sslotow@globitalmarketing.com


    ***BRAND NEW AGENCY TRAINING***


    3 strategies to fill your pipeline with ideal leads in just 90-days


    Save Your Seat here: https://buff.ly/3p6lmeG


    Download The Self-Running Implementation Book


    Subscribe & Review


    Are you subscribed to my podcast yet? If you’re not, please do so to avoid missing out on any episodes!


    You can subscribe/follow on Apple, Spotify or directly from my website.


    I would be very grateful if you left me a review too as they will help other people to find my podcasts and it's also great to read your comments!


    Thanks so much and see you next week!


    Rob

    • 33 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Macstephen1 ,

Marketing is the key!

This show is a great resource for not only Agency owners, but any business owner. Listen in and grow!!

PursueYourPurpose ,

Priceless information

Rob gives extremely important advice for anyone looking to run their agency properly!

Julian Hayes II ,

Actionable advice!

Running a business is hard. Every stage presents its unique challenges and that’s one of the more valuable things that Rob and his guests bring to this podcast. It’s one thing to talk in theory, but another to talk with experience and true insights. If you’re looking to grow your agency and you’re looking for practical and highly actionable advice that you can implement right this moment—this podcast is for you.

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