100 episodes

The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

REI Marketing Nerds Dan Barrett

    • Business
    • 5.0 • 27 Ratings

The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

    Episode #152 - How To Optimize Your Performance Over Time

    Episode #152 - How To Optimize Your Performance Over Time

    Humans have a weird psychological quirk that “nukes” your marketing results. And this is especially true with real estate investors. 
    What’s this quirk? 
    After you’ve had a record-breaking month, not achieving that level of revenue feels like you’re declining. Because of this, real estate investors will try and fix something that’s not broken, which could wreck your revenue. 
    The problem with this is that it doesn’t account for randomness. 
    Marketing is random. Just because a PPC ad didn’t generate as much revenue as it did last month doesn’t mean it’s broken. But if you let this fool you, you could destroy your best-performing marketing campaigns. 
    In this episode, you’ll discover a simple way to prevent your emotions from sabotaging your marketing. Listen to the episode now before you make this mistake!
    Show highlights include:
    The dark side of having a record-breaking month that can kill your momentum (3:43)  Why luck is responsible for your best months in business (and how to increase the chances you get lucky) (5:12)  The insidious way record-breaking months trick you into making boneheaded decisions (8:09)  How “Statistical Noise” fools real estate investors into depleting their revenue (and the simple way to prevent this) (10:57) The “Trend Secret” that consistently produces better marketing results over time (11:20) Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy 
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. 
    For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

    • 13 min
    Episode #151 - The REI Lead Gen Strategy Matrix: How You Can Use It To Improve YOUR Marketing

    Episode #151 - The REI Lead Gen Strategy Matrix: How You Can Use It To Improve YOUR Marketing

    What’s the best marketing channel? 
    Every real estate investor wants to use the best marketing channels. They want to close as many deals as possible while spending the least amount on ads. 
    Many of the channels get a bunch of hype, but they might not be the best fit for you. 
    Here’s the bad news: 
    There is no perfect marketing strategy. And each channel comes with trade-offs. For example, Facebook Ads generate a boatload of leads but not many sales. Whereas Google Ads generate a ton of deals, but not many leads. 
    That’s why I put together the The REI Lead Gen Strategy Matrix. It helps you identify which channels are the most profitable for your unique business so you don’t blow your budget on ads that don’t move you towards your goals. 
    Listen to the episode now before you spend another penny on marketing. 
    Show highlights include:
    The 2x2 Grid that reveals your most profitable lead gen strategies in an instant (2:12)  Why Facebook Ads drown you in leads but not new deals (5:25)  How SEO crushes Facebook Ads with the close percentage of your leads (9:02)  The “Google Ads” trick for closing 1 out of every 12 people who visit your site (10:01)  The counterintuitive way to close more deals by getting less leads (11:51)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy 
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. 
    For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/c/AdWordsNerds.

    • 17 min
    Episode #150 - Delegation, Post-Mortems, and Staying In Touch With Reality

    Episode #150 - Delegation, Post-Mortems, and Staying In Touch With Reality

    As you grow your real estate investing business, there’s a lot of pressure to delegate tasks. The more successful you become, the more money you make, and the less time you have. 
    But popular delegation advice for real estate investors is misguided and dangerous. This advice says you must outsource everything that isn’t worth your time — but it makes you disconnected from your business and the market. The more disconnected you are, the easier it is to make money-eating and business-killing mistakes. 
    There’s a smarter way to delegate so your business continues to grow instead of racking up debt. 
    In this episode, you’ll discover how this little-talked about delegation strategy protects you from crushing your business with debt. Listen to the episode now before you outsource another task. 
    Show highlights include:
    The exact time you should start delegating tasks so your business keeps growing (4:12) Why you shouldn’t always outsource tasks that don’t pay you as well as other tasks (even if all the delegation advice you find online says so) (5:35)  The “Connection to Reality” method for delegating tasks without sabotaging your growth (6:58)  The weird way outsourcing simple tasks can bankrupt your business (7:06)  The “Postmortem Process” for making your hidden deal-blowing mistakes crystal-clear (13:21) Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy 
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. 
    For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/c/AdWordsNerds.

    • 19 min
    Episode #149 - Quick Tips For a Better Real Estate Investor Web Design

    Episode #149 - Quick Tips For a Better Real Estate Investor Web Design

    Real estate investors are investing more into their website design now than ever before. 
    Why?
    Because Silicon Valley iBuyer companies like Trulia and Zillow have beautiful websites and it makes investors think they need a beautiful site too. 
    Does your design really matter? 
    In some cases, yes. But a prettier website won’t get you more conversions in leads. Your site speed, ease of use, and credibility are much more important. 
    In this episode, I reveal simple tweaks you can make to your website to boost your conversions, leads, and deals. Listen to the episode now and discover how to turn your website into a lead-generating machine. 
    Show highlights include:
    Why having a pretty website doesn't mean you’ll get more leds or close more deals (and two factors more important than design) (2:44)  The 2 biggest design factors that increase how many leads your website sends you (3:28)  Why your website won’t convert random people into leads — but can make people avoid your business like the plague (4:57)  The weird way appearing too professional online can drive away motivated seller leads in droves (5:19)  How “cultural credibility” can make even the ugliest website convert at an astronomical 13% (7:51) Why having a lot of content on your site can sabotage your conversion rate (and why you should create content anyway) (12:16)  The simple 4-step website design system that generates motivated seller leads and deals like clockwork (13:57)   Want to discover why a good website design is important for rankings? Check out this article here: https://adwordsnerds.com/why-a-good-real-estate-investor-website-design-is-important-for-rankings/   
    Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy 
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

    • 15 min
    Episode #148 - 30 Flips A Year Using Paid Traffic with Chris Music

    Episode #148 - 30 Flips A Year Using Paid Traffic with Chris Music

    Many real estate investors never flip more than 30 houses a year. But today’s guest, Chris Music, accomplished that goal. 
    Chris’s secret? 
    He swapped out direct mail campaigns with online marketing. Not only does he get a better return, but he’s able to work less while flipping 30 houses a year — in California of all places. 
    In this episode, Chris reveals why online marketing is superior to offline marketing and how it’s helped grow his business consistently over the past couple of years. 
    Ready to discover why online marketing is your key to growth and success? Listen to the episode now.
    Show highlights include:
    The “Supply Force Depreciation” secret for why home prices continued to rise throughout 2021 against experts’ advice that they would drop (3:31)  Why real estate investing is one of the safest industries in the world (even as the world turns upside down) (4:38)  The weird “Mental Zone” the real estate industry is entering (and why you shouldn’t worry that price inflation is slowing down) (7:15)  How to be a successful real estate investor in California (even as there’s a mass exodus of people leaving) (8:49)  The “Looking For You” reason why Google Ads beast direct mail campaigns 9 times out of 10 (13:16)  Why redesigning your website might be the most profitable marketing investment you make all year (15:22)  If you’d like to get in touch with Chris Music and sell your house, you can find his website at https://www.psbuyshouses.com/. 
    Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy 
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

    • 25 min
    Episode #147 - How Real Estate Investors Can Get Ready For AI

    Episode #147 - How Real Estate Investors Can Get Ready For AI

    Big Tech has been using your data for quite some time. And every click, conversion, and data set makes their AI smarter and more equipped online. 
    Protecting your data is the only way to protect your leads in an algorithmic future. The smarter AI is, the more accurate it can find leads and deals. That’s the game of tech companies (and it could easily take you out).
    Most people are feeding into data streams without realizing they can profit from it (and protect themselves).
    In this episode, I reveal how to make the most money from your data (and use it as a competitive edge against big tech).
    Show highlights include:
    The future of big tech’s artificial intelligence (and how your data makes it smarter). (1:02)  Using the ‘Logging Company’ comparison to find value (and profit) from your damaged assets. (5:30)  How to beat the game of Artificial Intelligence and bank on big piles of data. (8:50) How to turn unreliable data sets into a tool for consistent leads. (10:42)  The Data Set essentials for making the most money online (and avoid it falling into the wrong hands). (15:15)  13 Tips: Facebook Marketing for Real Estate Investors https://adwordsnerds.com/13-tips-facebook-marketing-for-real-estate-investors/
    Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy 
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

    • 18 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Clarisse Gomez ,

Awesome Podcast!!!

Dan, host of the REI Marketing Nerds podcast, highlights all aspects of real estate investing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

rexer ,

Amazing Content

Dan is great at explaining marketing concepts to investors! Very easy listening.

Ed Zulyevic ,

Love the Nerds

I’d love to keep Dan and his awesome team for myself but I can’t. They are awesome, from the podcast to the phone calls and all the educational materials he has in his nerdy head, I big thankyou!

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