101 episodes

The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

REI Marketing Nerds Dan Barrett

    • Business
    • 5.0 • 27 Ratings

The world’s only podcast dedicated to online marketing for real estate investors. We share the real-world tips, tricks, mindsets and strategies you can use to find motivated seller leads online, close more deals, and dominate your market.

    Episode #169 - Top 5 - Making Content Marketing Work For Real Estate Investors

    Episode #169 - Top 5 - Making Content Marketing Work For Real Estate Investors

    You might think the goal of making content is to grow your business. But most real estate investors end up writing hundreds of blog posts and get no deals as a result.
    But generating leads and traffic isn’t about what you post, but where it ends up. Most people don’t know where and end up only writing for themselves.
    In this episode, you’ll find out about the three critical mistakes investors make when posting online and how to avoid spending hours writing with nothing to show for it. 
    Show highlights include: 
    Why thousands of blog posts end up hiding your website from motivated sellers- and how to get a flood of traffic on a single page. (2:50) The real reason nobody likes what you post and how to attract more leads than your competition instantly. (8:08) How to make a website more successful than your competitors’ by counting the words on Google search results. (10:46) The “investment” mindset that dominates your market and generates leads on repeat. (13:27) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group
    Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy

    • 17 min
    Episode #168 - Top 5 - 2021 Changed The Game For Real Estate Investors. Here's What To Do About It.

    Episode #168 - Top 5 - 2021 Changed The Game For Real Estate Investors. Here's What To Do About It.

    2021 brought a lot of ruckus to both real estate investors and online advertisers. It’s been one of the most difficult years for both groups — and most real estate investors fit into both groups. 
    Why has this happened? 
    There’s been a lot of changes in these industries that aren’t in our control. Apple killed tracking potential customers all over the internet. The crisis made the real estate market we used to know. And iBuyers made more people aware of real estate investors — meaning there’s more competition and less demand for your services.  
    That’s the bad news. 
    The good news? 
    There’s still time to make changes in your business so you9 not only survive the next decade, but thrive because of all these changes.
    In this episode, you’ll discover some of the most important things you can do today so your real estate investing business still exists by this time next year. 
    Listen to this episode now and take the steps you need to take so you still have a business next year. 
    Show highlights include:
    The truth about why your Facebook ads and Google ads don’t work anymore (and how to make them profitable again) (5:12)  Why 2021 has been one of the hardest years for real estate investors (and how to bounce back in 2022) (7:19)  Why the prices of ads skyrocketed on every single advertising channel in 2021 (12:38)  8 brutal reasons why you spent double on your advertising efforts for half the return this year (13:25)  Why many of the difficulties you faced in 2021 are here to stay (and how to use them to your advantage next year) (16:05)  How HGTV and iBuyers killed the real estate industry (and how this can be a good thing for your real estate investing business) (20:07)  Why iBuyers eat real estate investors’ lunch (and the “brand secret” for eliminating iBuyers for good) (21:19)  How Apple’s iOS14 update murdered all your ads this year (23:49)  The “Identity Method” for succeeding in a world where regular advertising strategies no longer cut it (30:08)  Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy 
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. 
    For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

    • 42 min
    Episode #167 - Top 5 - The Future of Direct Mail Marketing, With Ryan Dixon

    Episode #167 - Top 5 - The Future of Direct Mail Marketing, With Ryan Dixon

    The personal touch of direct mail is something email can’t replicate. Most end up in the spam folder, ignored by potential sellers, and then you’re spending money without sending a message. 
    Direct mail has seen a spike in the last few years. Take the guesswork out of your mailing lists and trap better results by learning from the experts (instead of spending more money).
    Today’s guest Ryan Dixon, of REI Print Mail, shares what tools bring you deals on demand and why direct mail never fails in an ever-shifting market.
    Show highlights include:
    The “[NAME] Superpower” direct mail uses to flood your phone with deals (even during a pandemic). (2:43) How your ‘inner artist’ sabotages mailing lists - and tools you need for designing direct mail everyone loves. (6:15) Why marketing experts are moving into direct mail right now - and how to profit from your mailing lists (even when everyone jumps ship for the ‘next big thing’). (19:30) How to combine direct mail with your other marketing tools for a system that attracts high-quality leads on repeat. (24:45) To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group
    Need help with your online marketing? Jump on a FREE strategy session with our team. We’ll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy
    Link to REI Print Mail: 
    https://reiprintmail.com/launch/adwordsnerds
    Get a free strategy call with Ryan:
    http://calendly.com/reimail

    • 32 min
    Episode #166 - Top 5 - SMS Marketing Is Changing Fast. Here's Everything You Need To Know...

    Episode #166 - Top 5 - SMS Marketing Is Changing Fast. Here's Everything You Need To Know...

    New regulations on SMS marketing are coming down the pipeline. Committing some of these "criminal" mistakes results in fines — sometimes up to tens of thousands of dollars.  
    That’s the bad news. 
    The good news? 
    Text message marketing isn’t dead. In fact, by applying the principles covered in this episode, you’ll have a leg up on all your competitors who are using SMS marketing. 
    Damon Remy, owner of REI BlackBook and SMS marketing expert, joins me to discuss these new regulations, how they affect your SMS strategy, and how to continue to use SMS in your marketing.
    Show highlights include:
    Why some investors are getting fined tens of thousands of dollars for marketing over text in the wrong way (and the simple way to avoid big, fat fines) (1:36)  The weird way automation wipes out your free time instead of creating more (7:43)  How the 2019 TRACE Act can cost you up to $10k per unsolicited text message (17:04)  Why relying only on texting for lead generation will sabotage your business soon (25:38)  How to use text messages to nurture your leads (without getting ransacked by fines) (29:02)  The “Keyword Trick” for creating conversational text messages your leads won’t hate to get (31:52)  2 simple ways to get written permission to text your database and avoid expensive fines (32:22)  The #1 most important (and overlooked) factor that determines how many online leads turn into clients (33:31)  How you’re decreasing your chances of closing a new lead by 100x in the first 15 minutes (34:44)  If you’d like a free trial to try REI BlackBook and get other special bonuses like my PPC Class, SEO Class, and Damon’s 15x3 Framework, then head to https://www.reiblackbook.com/nerds.  
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords.

    • 45 min
    Episode 165 - Growing Your Investment Business In a Post-COVID World with Dave Bokman

    Episode 165 - Growing Your Investment Business In a Post-COVID World with Dave Bokman

    The 2020 crisis exposed businesses all over the world, especially real estate investing businesses. It highlighted your inefficiencies with crystal clear certainty. And caused many businesses to go belly up. 
    But it’s also created an enormous opportunity for making your real estate investing business virtual. Everyone now uses the internet for buying and selling large items—like a house—which wasn’t the case just a few years ago. 
    In this episode, Dave Bokman, owner of Philly Home Investor, joins me to discuss transitioning to a touchless transaction system. You’ll discover how you can finally take your investing business virtual — and close more deals over the phone this year than you ever did in business before. 
    Listen now and ensure your real estate investing business thrives in the future. 
    Show highlights include:
    The “Touchless Transaction” technique which lets you run your real estate investing business from anywhere in the world (without sacrificing sales) (4:15)  How this recent restaurant trick helps you close more deals with a fraction of the effort (6:21)  The “Virtual Wholesaling” mindset tweak which separates the top investors from the mediocre ones destined to fail (7:09)  How to actually close more deals over the phone than you were when you visited every property (8:34)  4 key ingredients you need to close deals by only using your phone (11:41)  Why firing yourself from your business is the single most profitable decision you can make (17:47)  How to pick the perfect partner to create compound interest with in your business (20:46)  The “Self-Sustaining” marketing secret which helps your business survive (and even thrive) during tough times (26:43)  How to “reverse” your lead generation and make leads chase you instead of you chasing them (32:11)  If you’d like to see a fantastic example of an SEO’d real estate investing site, check out Dave’s website at https://www.phillyhomeinvestor.com/. You can also check out Dave’s personal site here: https://www.bokmaninvestmentgroup.com/  
    Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy 
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. 
    For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

    • 39 min
    Episode 164 - Better Communication With Sellers with Darin Dawson

    Episode 164 - Better Communication With Sellers with Darin Dawson

    There are more competitors for real estate investors than ever before. Not only do you have to compete against each other, but you also have to worry about realtors and Silicon Valley-backed iBuyers too. 
    That’s the bad news. 
    The good news? 
    It’s never been easier to communicate with sellers in a personal, human way that makes them only want to work with you. 
    In this episode, Darin Dawson, co-founder of BombBomb, joins me and reveals how adding video into your follow up campaigns creates that human connection your sellers are searching for. 
    Listen now and make your competitors irrelevant with easy-to-create videos.  
    Show highlights include:
    The sneaky way you’re sabotaging your deals every time you send an email, text, or DM (3:13)  How to cut through the clutter in your prospects’ never-ending inbox to close them with ease (5:23)  The insidious way “Digital Pollution” nukes your closing rate and bites a big, fat chunk out of your bank account (5:32)  Ghosted by sellers? Here’s how to become impossible to ignore (7:25)  The counterintuitive way scaling your sales processes cripples your closing rate and might bankrupt your business (12:34)  The “Connection Approach” for decimating your competitors (even if they offer sellers more money than you) (13:28)  Why hiring someone with less credentials and experience makes leaving your company almost impossible for your entire team (23:35)  The “Moments that Matter” method for using video at the perfect time so you can close a seller (37:06)  If you’d like to see how using video skyrockets your closing rate, you can sign up for BombBomb here: https://bombbomb.com/. You can pick up a copy of Human-Centered Communication here: https://bombbomb.com/book. Or you can connect with Darin on his LinkedIn page here: https://www.linkedin.com/in/darin-dawson-6a62351/. 
    Need help with your online marketing? Jump on a FREE strategy session with our team. We'll dive deep into your market and help you build a custom strategy for finding motivated seller leads online. Schedule for free here: http://adwordsnerds.com/strategy 
    To get the latest updates directly from Dan and discuss business with other real estate investors, join the REI marketing nerds Facebook group here: http://adwordsnerds.com/group. 
    Want to find motivated seller leads online but don’t know where to start? Download the free Motivated Seller Keyword Report today at https://adwordsnerds.com/keywords. 
    For more actionable advice like this episode, check out the REI Nerds YouTube channel at https://www.youtube.com/adwordsnerds.

    • 44 min

Customer Reviews

5.0 out of 5
27 Ratings

27 Ratings

Clarisse Gomez ,

Awesome Podcast!!!

Dan, host of the REI Marketing Nerds podcast, highlights all aspects of real estate investing and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

rexer ,

Amazing Content

Dan is great at explaining marketing concepts to investors! Very easy listening.

Ed Zulyevic ,

Love the Nerds

I’d love to keep Dan and his awesome team for myself but I can’t. They are awesome, from the podcast to the phone calls and all the educational materials he has in his nerdy head, I big thankyou!

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