Remarkable Marketing Caspian Studios, Ian Faison

Vanderpump Rules is proof that a spinoff can not only be hugely successful, but be its own Sexy Unique Content. Not only did the show capitalize on the success of Real Housewives of Beverly Hills, but on the star power of Lisa Vanderpump.

Those are a few of the things we’re talking about today with the Senior Content & Communications Manager at UserGems, Amber Rhodes.

Together, we explore the marketing lessons of Vanderpump Rules, including capitalizing on the moment, using character-driven storytelling, and much more.

In a world with lots of content noise, play to the silences. Let your messaging be simple and clear, and even short.

In this episode, we’re learning from the musician who let there be simplicity and space. Who played his trumpet in a sparse style so that each note was beautiful and carefully chosen. That’s Miles Davis.

And with our special guest, Ben Lempert, Director of Content & Web at Heap, we’re talking about creating simple messaging, capturing different voices, leaving room for spontaneity, and the importance of feeling in your marketing.

There’s a lot of great content out there. So why not find inspiration there? Sample it, remix it and make it your own.

In this episode, we’re turning to one of the greats when it comes to sampling: the late rapper and producer J Dilla.

Together with the help of our guest, Head of Marketing at Crowdcube, John Hills, we’re talking about borrowing from content that’s already out there, building your content IP, and never losing your human touch.

We knew this day would come. The day where we finally talk about the one tech company all others look up to: Apple.

The truth is that the behemoth has endured ups and downs to become one of the greatest brands of all time, and all under the leadership of Steve Jobs.

So in this episode, we’re taking marketing lessons from Steve Jobs based on his biography by Walter Isaacson with the help of our guest, Jotform CMO Steve Hartert.

Together, we talk about being insatiably curious about your customers, daring to fail, and exercising your creativity.

Every B2B brand voice sounds the same. Let’s mix in some drama, a bit of comedy, maybe even suspense.

We’re here to convince you to blend genres and create something new, unique and attention grabbing.

We’re taking notes from author Dan Simmons and his book The Terror with the help of our guest, JumpCloud CMO Micha Hershman.

Together, we talk about mixing genres, using persuasion, and basing your narrative on a true story.

If you don’t have a map, you’re lost. How do you know where you’re going or even what the next step is?

This is true whether you’re navigating Middle Earth or content creation. We’re here to help you get oriented.

In this episode, we’re taking marketing lessons from The Hobbit with the help of our special guest, CMO at ChurnZero, Hunter Montgomery.

Together, we talk about drawing a map, finding a mentor who will push you out of your comfort zone, blocking and tackling, and getting your partners to tell your story.