Rep Your Brand is a podcast for B2B marketers who are looking to build
their career through a strong personal brand. It’s hosted by Nick
Bennett, voted one of LinkedIn’s Top Voices of 2020. In each episode,
Nick captures stories about how to overcome the challenges marketers
face with growing their personal brand. And, ultimately, Rep Your Brand
helps marketers open doors to opportunities they never thought were
possible. Listeners can tune in to get tangible tips & launch strategies
to build their own personal brand right away.
Your Personal Brand is a Result of Being Consistent
In this episode of Rep Your Brand, the host, Nick Bennett, talks to Daniel Murray, a senior manager of marketing operations at ServiceTitan. Interlocutors discuss the benefits of growing your brand on LinkedIn. Daniel shares the story about his beginnings on social media and the lessons he learned over time.
Daniel explains why it is crucial to be consistent on every social platform. He thinks many people are afraid of failing on social media, but that's part of the learning process. He also knows many people are not interested in building their online presence, and that's ok.
Success doesn't come overnight, Daniel states. Therefore, he reminds listeners about the importance of engagement and responsiveness on social platforms. ''Don't overthink it and just start,'' Daniel advises.
Using Social Media to Build a Strong Personal Brand and Create Your Community with Christina Garnett
The benefits of personal branding are endless. The best way to understand how your personal brand can help you stand out in the market is to hear a real-life success story.
Not only does Christina Garnett know her way around social media and marketing space, but she is also a real-life example of how having a strong personal brand can create new opportunities. With more than 16,000 followers on Twitter and over 7,000 on LinkedIn, Christina selflessly shares her industry knowledge and experience with her audience. It's safe to say she's the go-to marketer for audience intelligence, inbound marketing, and community building.
In this episode of the Rep Your Brand podcast, Christina and Nick discuss the power of social media in the brand-building process, how to use it to create a community and why no one is truly an expert in this ever-changing industry.
Listening to Your Customers is the Key to A Successful Personal Brand with Chris Walker of Refine Labs
What does a personal brand really mean? There is no shortcut to becoming known on the web, but the key to building a personal brand is authenticity.
Chris Walker, the CEO of Refine Labs, thinks that giving value to the people who already follow you is the most important part of the personal branding journey. But what does giving value even mean? For Chris, it’s whether his content helped someone. If you think that there is already too much quality content on the internet and that no one will listen to what you have to say, Chris is going to convince you otherwise.
Listen in to this episode as Nick Bennett chats with Chris about personal branding and other key topics like content creation, the DOs and DON’Ts in B2B marketing, and many more.
❖ Name: Chris Walker
❖ What he does: Chris is a CEO at Refine Labs. He has built a strong personal brand on LinkedIn and podcast State of Demand Gen that has almost 100 episodes.
❖ Company: Refine Labs
❖ Key Quote: ''Because in order to be a good leader, you need to demonstrate those actions.''
❖ Where to find Chris: LinkedIn
❏ Don’t be everywhere. Figuring out which platform works best for you is one of the most important parts of a personal branding journey. For some people, Instagram is great, while for others LinkedIn gives the best results. Monitor your progress and focus on the platforms that are a good fit for you.
❏ Great marketing requires interaction with customers. To get the best results, you need to know what your potential customers need. There is no value in your offer if people don’t feel the burning desire to have it. Chris firmly believes that listening to what people have to say will benefit both sides.
❏ Get unlimited content ideas by having a system that works perfectly. Chris talks about how he created the perfect system for content creation so it doesn’t consume his entire day. He thinks that to create great content; you need to know what’s going on in the market.
Offer a Unique Perspective and Build Your Personal Brand with Andreas Jonsson from Shield
You can’t build your personal brand overnight. But the best time to start building it is NOW. You need to find a platform most suitable for presenting your products or services and figure out how to create content for the right audience.
Andreas Jonsson, CEO, and co-founder at Shield explains why LinkedIn is the best platform if you are starting from scratch. All newcomers, Jonsson says, need to establish a habit of posting. It does not mean you have to post every day, but you need to develop a habit of spending time on the platform to find out what resonates with people.
In this episode of Rep Your Brand, Andreas Jonsson talks about the importance of building a personal brand. He says it is beneficial for both employees and a company. Answering the question about the algorithm, the guest says: ‘’I’m super curious about the algorithm in general because that is what makes or breaks a platform like LinkedIn, especially the social part of it.’’
At the end of the day, Jonsson reminds us, we want to present our content to other people. We need to get close to the right audience. Our focus should not be on the algorithm but on creating high-quality content. If we want people to engage with our content, we need to share our stories and show ourselves as human beings. With that in mind, the guest concludes: ''No one's perfect. You said it yourself. It's absolutely true. And certainly I'm not perfect. I'm just trying my best, and that's all we can ever do. ''
Customer ReviewsSee All
Nick is an expert on personal brand - a must listen!
I’ve seen Nick grow his personal brand incredibly fast over the course of 9 months from 2k followers to over 14k followers on LinkedIn. He’s also used that audience to grow his career and receive strategic positions at fast growing startups.