58 min
[REPLAY] Take F*cking Risks: 3 Ways to Get Noticed Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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- Marketing
There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.
Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.
Topics covered:
Why companies struggle to get noticed and the research that backs it upCreativity should inform the tactics not the other way aroundHow Innocent Smoothies set themselves apart with a simple marketing ideaThe first step Paul and team when working with a new clientWhy actual consumer observation is more valuable than any other consumer informationWhy it is easier to get noticed in the B2B world rather than the B2C worldThe marketing world needs more troublemakersWhy Mellor & Smith only presents one idea to their clientsTalented team members outproduce proprietary systemsThe “Yes, and...” TechniqueWhy the best ads all have one common themeThe reason Mellor & Smith got rid of 70% of their clients after 5 years
Resources mentioned:
Mellor & SmithTake F*****g Risks EventsRyan Wallman TwitterInnocent SmoothiesDavid AbbottMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyDave TrottDave DyeVikki RossPaul on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win Customers
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘
There is no magic formula to helping your brand stand out amongst the crowd. But if there is one takeaway from today’s episode on how to get your brand noticed it is to take some fucking risks.
Today’s guest, Paul Mellor, founder, and design director at Mellor & Smith, shares with us why their brand and ad agency is successful by keeping it simple, breaking the rules, and you guessed it, taking fucking risks.
Topics covered:
Why companies struggle to get noticed and the research that backs it upCreativity should inform the tactics not the other way aroundHow Innocent Smoothies set themselves apart with a simple marketing ideaThe first step Paul and team when working with a new clientWhy actual consumer observation is more valuable than any other consumer informationWhy it is easier to get noticed in the B2B world rather than the B2C worldThe marketing world needs more troublemakersWhy Mellor & Smith only presents one idea to their clientsTalented team members outproduce proprietary systemsThe “Yes, and...” TechniqueWhy the best ads all have one common themeThe reason Mellor & Smith got rid of 70% of their clients after 5 years
Resources mentioned:
Mellor & SmithTake F*****g Risks EventsRyan Wallman TwitterInnocent SmoothiesDavid AbbottMark Ritson: 4 Steps to Creating a Rock-Solid Marketing StrategyDave TrottDave DyeVikki RossPaul on LinkedInPratfall Effect in Marketing: Admit Your Flaws to Win Customers
***
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.com
🤘
58 min