26 min
Retail As Child's Play: CAMP CEO Ben Kaufman Conversations with CommerceNext
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- Marketing
Ben Kaufman, CEO of experiential toy retailer CAMP, tells Veronika Sonsev and I he's not in the business to sell, he's in the business to create wonderful family experiences that happen to result in a product sale. That being said, Kaufman and his team have created innovative marketing and merchandising programs that are getting attention in the crowded toy industry world-wide
Ben Kaufman, CEO of experiential toy retailer CAMP, tells Veronika Sonsev and I he's not in the business to sell, he's in the business to create wonderful family experiences that happen to result in a product sale. That being said, Kaufman and his team have created innovative marketing and merchandising programs that are getting attention in the crowded toy industry world-wide
26 min