Sharing career advice and marketing strategies from eCommerce and digital marketing leaders at retailers and direct-to-consumer brands. Our hosts Michael LeBlanc, Scott Silverman and Veronika Sonsev interview industry leaders to get their take on how to navigate this dynamic industry and drive growth in your career and beyond. © 2021 Conversations with CommerceNext Podcast Partnership. All Rights Reserved.
How Marketing and Ecommerce Collaborate at Crocs to Fuel Growth and a Seamless Customer Experience
In this episode we pick up a fantastic fireside chat from CommerceNext IRL at the end of September in New York. After an introduction by CommerceNext co-founder Scott Silverman, Miki Racine Berardelli, Principal at miki b talks with Adam Michaels , CDO and Heidi Cooley, CMO from Crocs.
Together they explore how marketing and ecommerce often operate with different playbooks — marketing focusing on brand and storytelling and ecommerce immersed in performance marketing. In this session, we'll hear how the marketing and digital chiefs at Crocs are operating from the same playbook and generating amazing results. Crocs reported that digital represented more than a third of global Q2 2021 revenue after growing 25% during the quarter.
THE YES' Julie Bornstein on Career Growth and AI Powered Retail Innovation
Julie Bornstein is a visionary leader living at the intersection of retail and technology. With years of eCommerce, AI and marketing experience at brands like Nordstrom, Sephora and Stitch Fix, Julie stands at the forefront of innovative online fashion retail.
In this episode, my co-host and co-founder of CommerceNext Scott Silverman and I talk with Julie, the Founder & CEO of The Yes, about her work, vision within the eCommerce fashion retail industry and her career past and present.
Leadership Lessons From the Front Lines: FullBeauty's CMO Bill Bass
Veteran ecommerce & DTC executive Bill Bass has been part of the ecommerce industry since its inception - from an analyst at Forrester to leading teams at Lands’ End, Sears, Orchard Brands and now at FULLBEAUTY Brands, where he’s bringing this turnaround group of companies into a new era.
In this episode of Conversations with CommerceNext, join me and my co-host Veronica Sonsev as we catch up with our long-time friend and colleague and delve into his backstory - starting with leadership lessons learned in the U.S. military though FULLBEAUTY Brands’ journey in the pandemic and beyond.
Qurate’s Naomi Jacobs on TikTok, Livestreaming and Career Trajectories
In many ways, Qurate is at the leading edge of innovative retail marketing. By pushing the bounds of where and how customers interact with products and the people that represent them, Naomi Jacobs, Qurate’s Director of Social Strategy for QVC & HSN, along with her team, are carrying the torch for what consumer engagement looks like in modern retail.
Retail As Child's Play: CAMP CEO Ben Kaufman
Ben Kaufman, CEO of experiential toy retailer CAMP, tells Veronika Sonsev and I he's not in the business to sell, he's in the business to create wonderful family experiences that happen to result in a product sale. That being said, Kaufman and his team have created innovative marketing and merchandising programs that are getting attention in the crowded toy industry world-wide
JustFab Talks Inclusive Growth: Daria Burke, CMO JustFab
As the CMO of JustFab, one of AdAge’s ‘Women to Watch 2020’ and an angel investor in the fashion tech space, Daria Burke has her finger on the pulse of the marketing world.
In this episode of Conversations with CommerceNext, we get an exclusive look into Daria’s work and career. Daria talks about the big ideas that drew her into the marketing space and the values that are at the core of her work. Gain insights on her vision for
JustFab, the future of digital marketing and the value of inclusive growth as a process and an outcome.
What I like about this podcast is that you’ll hear from brands you know, with great stories to tell, who you won’t hear on other podcasts, so it’s a unique listening experience! The hosts Veronika, Scott, and Michael are terrific and keep the energy high. Loved the latest episode with Ben Kaufman, CEO of Camp. Keep it up!
Great stories from retail and ecommerce leaders
I've thoroughly enjoyed listening to this podcast. So many great stories from interesting brands.