39 min

RevOps is the #2 Most Important Business Function in this New Go-to-Market Framework, "MOVE" (w/ Sangram Vajre, Chief Evangelist @ Terminus‪)‬ Go-to-Market Excellence

    • Marketing

RevOps is one of the most important roles in any organization, second only to the CEO, and it will stay that way over the next three to five years.

Why is it so important and how do you implement a go-to-market framework that works for your team?

In this wide-ranging conversation, special co-host Heather Quitos and I interview Sangram Vajre, Co-Founder and Chief Evangelist at Terminus, about his new book MOVE and the lessons that it teaches us about the RevOps function.

We discuss:


Who owns GTM
Why RevOps is the second most important role in any organization
Why GTM effectiveness is more important than GTM efficiency
The positive side effects of an autonomous RevOps team
Building a GTM tech stack strategically

Check out these resources we mentioned during the podcast:


The Data Room podcast 
Flip My Funnel podcast 
The MOVE: The 4-Question Go-To-Market Framework 

Have an idea for a guest or show topic? Email me at dan@scaleMatters.com. 

Hear more go-to-market excellence by subscribing in Apple Podcasts , Spotify , or wherever you listen to podcasts.

Listening on a desktop & can’t see the links? Just search for Go-to-Market Excellence in your favorite podcast player.

RevOps is one of the most important roles in any organization, second only to the CEO, and it will stay that way over the next three to five years.

Why is it so important and how do you implement a go-to-market framework that works for your team?

In this wide-ranging conversation, special co-host Heather Quitos and I interview Sangram Vajre, Co-Founder and Chief Evangelist at Terminus, about his new book MOVE and the lessons that it teaches us about the RevOps function.

We discuss:


Who owns GTM
Why RevOps is the second most important role in any organization
Why GTM effectiveness is more important than GTM efficiency
The positive side effects of an autonomous RevOps team
Building a GTM tech stack strategically

Check out these resources we mentioned during the podcast:


The Data Room podcast 
Flip My Funnel podcast 
The MOVE: The 4-Question Go-To-Market Framework 

Have an idea for a guest or show topic? Email me at dan@scaleMatters.com. 

Hear more go-to-market excellence by subscribing in Apple Podcasts , Spotify , or wherever you listen to podcasts.

Listening on a desktop & can’t see the links? Just search for Go-to-Market Excellence in your favorite podcast player.

39 min