45 min
Riaz Kanani discusses the art and science of B2B marketing Agency Dealmasters podcast
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- Marketing
Riaz Kanani is the CEO & Founder of Radiate B2B.
He has built global video ad networks that understood user behaviour, launched the first paid for cinematic movie online, exited Digital Oxygen to Silverpop (now IBM), helped build demand generation strategies (B2B) and engagement marketing strategies for companies across the globe.
Today he is helping to build a better way to do B2B Marketing that increases both average contract values and the speed of closing contracts.
With Radiate, he is using scaled account-based marketing to build awareness and accelerate deals through the pipeline.
Riaz Kanani is the CEO & Founder of Radiate B2B.
He has built global video ad networks that understood user behaviour, launched the first paid for cinematic movie online, exited Digital Oxygen to Silverpop (now IBM), helped build demand generation strategies (B2B) and engagement marketing strategies for companies across the globe.
Today he is helping to build a better way to do B2B Marketing that increases both average contract values and the speed of closing contracts.
With Radiate, he is using scaled account-based marketing to build awareness and accelerate deals through the pipeline.
45 min