58 min
Robbie Kellman Baxter(@robbiebax) on The Forever Transactions Work Pod | Work 2.0 & Future Of Work Upgrades
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- Business
In this podcast with Robbie, we discussed various topics of increasing importance on the changing landscape of business models and what all it entails. Lots of businesses are struggling to get their business model right. Robbie went into details on some pitfalls and some challenges. In this book, she lays out a clear and actionable summary with stories and playbooks that are easy to follow for the readers. It's a great watch for anyone who cares to learn about forever transactions.
1:50 Robbie's journey.
6:25 Consumer experience with the subscription economy.
10:55 Businesses that aren't suitable for membership.
12:23 Evolution of the membership space.
15:23 Maturity level of businesses in the adoption of membership model.
18:03 Misunderstanding on membership.
22:45 Being business ready for subscription.
26:22 Changing business culture to adopt subscription.
31:22 Business transformation into subscription.
35:52 Coming up with the title "Forever Transaction".
41:00 The ideal reader for "Forever Transaction".
43:25 Challenge's in membership adoption.
47:40 Subscription fatigue.
50:01 Robbie's success mantra.
52:46 Robbie's favorite reads.
55:11 Closing remark.
Robbie's Book:
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Robbie Kellman Baxter amzn.to/2HBjJG7
Robbie's Recommended Read:
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod, Elizabeth Lotardo amzn.to/3jpitCU
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.) by Jennifer Aaker , Naomi Bagdonas amzn.to/35Ez0xO
1776 by David McCullough amzn.to/31PxNmK
John Adams by David McCullough amzn.to/3hXoQ0f
The Purpose Driven Life: What on Earth Am I Here For? by Rick Warren amzn.to/31TNmKk
Halftime: Moving from Success to Significance by Bob P. Buford (Author), Jim Collins (Foreword) amzn.to/2DoXQb3
Robbie's BIO:
Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations including Netflix, the Wall Street Journal, and Electronic Arts. In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Her first book, The Membership Economy was an international bestseller. Her new book, The Forever Transaction, was released in April 2020. It has been described as a true game-changer taking readers through every step of the subscription business process—from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. For more information about Robbie go to www.robbiekellmanbaxter.com.
In this podcast with Robbie, we discussed various topics of increasing importance on the changing landscape of business models and what all it entails. Lots of businesses are struggling to get their business model right. Robbie went into details on some pitfalls and some challenges. In this book, she lays out a clear and actionable summary with stories and playbooks that are easy to follow for the readers. It's a great watch for anyone who cares to learn about forever transactions.
1:50 Robbie's journey.
6:25 Consumer experience with the subscription economy.
10:55 Businesses that aren't suitable for membership.
12:23 Evolution of the membership space.
15:23 Maturity level of businesses in the adoption of membership model.
18:03 Misunderstanding on membership.
22:45 Being business ready for subscription.
26:22 Changing business culture to adopt subscription.
31:22 Business transformation into subscription.
35:52 Coming up with the title "Forever Transaction".
41:00 The ideal reader for "Forever Transaction".
43:25 Challenge's in membership adoption.
47:40 Subscription fatigue.
50:01 Robbie's success mantra.
52:46 Robbie's favorite reads.
55:11 Closing remark.
Robbie's Book:
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave by Robbie Kellman Baxter amzn.to/2HBjJG7
Robbie's Recommended Read:
Selling With Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud by Lisa Earle McLeod, Elizabeth Lotardo amzn.to/3jpitCU
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.) by Jennifer Aaker , Naomi Bagdonas amzn.to/35Ez0xO
1776 by David McCullough amzn.to/31PxNmK
John Adams by David McCullough amzn.to/3hXoQ0f
The Purpose Driven Life: What on Earth Am I Here For? by Rick Warren amzn.to/31TNmKk
Halftime: Moving from Success to Significance by Bob P. Buford (Author), Jim Collins (Foreword) amzn.to/2DoXQb3
Robbie's BIO:
Robbie Kellman Baxter is a bestselling author, speaker, and consultant with more than 20 years of experience providing strategic business advice to major organizations including Netflix, the Wall Street Journal, and Electronic Arts. In the past ten years, her company Peninsula Strategies has advised over 100 organizations on subscription and growth strategy. Her first book, The Membership Economy was an international bestseller. Her new book, The Forever Transaction, was released in April 2020. It has been described as a true game-changer taking readers through every step of the subscription business process—from initial start-up or testing of a new model to scaling the operation for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. For more information about Robbie go to www.robbiekellmanbaxter.com.
58 min