59 min
ROBERT FRANK, best-selling economist - UNDER THE INFLUENCE: Putting Peer Pressure to Work Free Forum with Terrence McNally
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- News
We often think social contagion yields negative consequences - teens smoke because other teens smoke, for example. However, in his latest book, UNDER THE INFLUENCE: Putting Peer Pressure to Work, ROBERT FRANK makes the optimistic case that the economics of social contagion could solve our most critical problems — from climate change to income inequality – as well as the Covid-19 pandemic. There’s evidence: As VOX’s Ezra Klein points out, in the face of the coronavirus, "social pressure has driven perhaps the single fastest behavioral transformation in human history.”
We often think social contagion yields negative consequences - teens smoke because other teens smoke, for example. However, in his latest book, UNDER THE INFLUENCE: Putting Peer Pressure to Work, ROBERT FRANK makes the optimistic case that the economics of social contagion could solve our most critical problems — from climate change to income inequality – as well as the Covid-19 pandemic. There’s evidence: As VOX’s Ezra Klein points out, in the face of the coronavirus, "social pressure has driven perhaps the single fastest behavioral transformation in human history.”
59 min