Rock n' Roll Research Podcast Matt Valle

Do surveys make good bedtime stories for kids? It worked for Kai Fuentes!Kai is a second-generation market researcher. While many of us were running around causing trouble as kids, Kai was helping her mom’s family business by stapling surveys and even intercepting respondents at the mall.Kai followed in her mother’s footsteps by founding Ebony Marketing Systems over 20 years ago, and today she is one of our industry’s foremost experts in conducting multicultural research.But she hasn’t stoppe...

London Brinkman is one year out of school as a Qualitative Market Research Analyst and my colleague at MarketVision Research. While working a project together, I learned she is also the lead singer for a notable cover band in Cincinnati. But not only that, she is an award-winning body builder!London discusses her decision to shift her career focus from musical theater to market research during the pandemic; the role of discipline in helping her excel in each of her passions; and the enduring ...

Recorded live on the Purple Stage at the IIEX conference in Austin, TX on April 18!Nicholas Jayanty, Principal User Experience Researcher at IBM’s Red Hat, traces his path from making sketch comedy pilots on MTV to producing award-winning films to researching and designing digital user experiences.Nicholas contrasts the supply chains of the independent film industry and software design, discusses how UX can reduce its dependency on software engineering, the roadmap to a world without work and...

Wes Michael is the founder and CEO of Rare Patient Voice, a 10-year old firm who empowers patients and caregivers to share their voices with the companies working to better their lives with new products, devices, and treatments. [To date, RPV has paid out over $13M in incentives to patients and caregivers – wow!!]Wes started RPV after a successful research and brand management career at General Mills and McCormick and later with Kantar Health.He shares his novel approach to starting RPV and t...

Sue Collin is one of those rare people who has spent her entire career with one organization. Her first job was with a research company called Directions for Decisions which was later acquired by RTi Research where she has been ever since. But while the company has remained the same, Sue’s career has done anything but. After years of applying her quantitative expertise, she expanded disciplines and is currently RTi’s SVP of Qualitative Research.Sue shares her career journey along with he...

On Episode #34, Priscilla McKinney from Little Bird Marketing shared her story of growing up in a family singing troupe. In this episode, we invite her back to the Rock n’ Roll Research Podcast to discuss her book, “Collaboration is the New Competition: Why the Future of Work Rewards a Cross-Pollinating Hive Mind & How Not to Get Left Behind.” Priscilla and I dig deep into this highly useful guide on what collaboration *really* is, why it is so powerful and how to make it intentional...