27 min
ROI and Collaboration: Marketing's Hidden Power The Art of Marketing Operations
-
- Marketing
The first person to touch your product isn’t a buyer — they’re a marketer.
Andrew Wagner, Chief Marketing Officer at Mighty Spark, says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leaders across every team. When organizations can embrace this marketers-as-general managers mindset, a product’s true potential can be revealed.
Join us as we discuss:Marketing beyond advertising and how your team can leverage marketing to streamline growth and achieve successWhy financial literacy in marketing is essentialThe importance of an integrated marketing approach leveraging both digital and physical initiatives
The first person to touch your product isn’t a buyer — they’re a marketer.
Andrew Wagner, Chief Marketing Officer at Mighty Spark, says marketers are far more than advertisers — they’re more like general managers. Marketers play a role in every function of a business from product ideation to design, development, sourcing, manufacturing, distribution and beyond, meaning they must work with leaders across every team. When organizations can embrace this marketers-as-general managers mindset, a product’s true potential can be revealed.
Join us as we discuss:Marketing beyond advertising and how your team can leverage marketing to streamline growth and achieve successWhy financial literacy in marketing is essentialThe importance of an integrated marketing approach leveraging both digital and physical initiatives
27 min