34 min
Ryan Ruud - Unlocking the Power of Metrics SaaS Fuel
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- Entrepreneurship
Join Jeff this week on our SaaS Fuel™ Expert Series as he sits down with Ryan Ruud, the founder & CEO of Lake One. Ryan shares valuable insights on leveraging metrics for goal setting and offers strategies to overcome growth obstacles. He highlights the significance of crafting a compelling narrative that attracts customers and effectively positions products when collaborating within teams. The episode concludes by exploring the significance of data-driven decision-making and the evolving landscape of digital media, particularly the rise in popularity of short-form video content. Don't miss out on this episode filled with practical tips to propel your business toward success!
Key Takeaways[00:10:19] "Get Outside Help: Achieving Perfect Company Positioning"
[00:11:41] "Revamping B2B: Telling Compelling Stories in Manufacturing"
[00:14:44] "Short-form video content takes over storytelling channels"
[00:17:19] "Gusto empowers small businesses, beyond a payroll"
[00:19:03] "Marketing, Sales & Technology: The Battle Begins"
[00:21:36] "Maximizing Data-Driven Decisions through Alignment Agreement"
[00:24:18] "Setting Goals: The Importance of Measurable Metrics"
[00:25:57] "Aligning Team Metrics for Business Success"
[00:29:03] "Businesses Forced to Adapt Quickly During Pandemic"
[00:30:19] "Innovation Emerges as Industries Adapt to Pandemic"
Tweetable Quotes"The Power of Story in Advertising: It really comes down to story. Why should people care about my business? And what are things that we can do to really tell a great story and make it where people are engaged and care and want to hear more." — Jeff Mains 00:08:38
"Creating Compelling Stories in B2B: You suddenly start telling a story that puts people in the center of it and it's kind of more interesting and compelling." — Ryan Ruud 00:11:41
The Importance of Short Form Video Content: "The reality is the majority of the content that's getting consumed right now is TikTok style short-form video content." — Ryan Ruud 00:14:44
"How to motivate buyers: And ultimately that's maybe their goal is they want to be promoted." — Jeff Mains 00:16:26
Collaboration between Marketing, Sales, and Product Teams: "No single part of that team is responsible for really figuring out how to put customers at the center. It takes all three to make it happen." — Ryan Ruud 00:19:03
Measuring Pipeline: "The only way you're going to be able to know when to call it quits is to be able to identify what that early indicator is." — Ryan Ruud 00:25:57
The Future of Business: "I think the buyer has just become even more in the driver's seat and the brands that understand that and lean to the buyer are the ones that will continue to succeed." — Ryan Ruud a...
Join Jeff this week on our SaaS Fuel™ Expert Series as he sits down with Ryan Ruud, the founder & CEO of Lake One. Ryan shares valuable insights on leveraging metrics for goal setting and offers strategies to overcome growth obstacles. He highlights the significance of crafting a compelling narrative that attracts customers and effectively positions products when collaborating within teams. The episode concludes by exploring the significance of data-driven decision-making and the evolving landscape of digital media, particularly the rise in popularity of short-form video content. Don't miss out on this episode filled with practical tips to propel your business toward success!
Key Takeaways[00:10:19] "Get Outside Help: Achieving Perfect Company Positioning"
[00:11:41] "Revamping B2B: Telling Compelling Stories in Manufacturing"
[00:14:44] "Short-form video content takes over storytelling channels"
[00:17:19] "Gusto empowers small businesses, beyond a payroll"
[00:19:03] "Marketing, Sales & Technology: The Battle Begins"
[00:21:36] "Maximizing Data-Driven Decisions through Alignment Agreement"
[00:24:18] "Setting Goals: The Importance of Measurable Metrics"
[00:25:57] "Aligning Team Metrics for Business Success"
[00:29:03] "Businesses Forced to Adapt Quickly During Pandemic"
[00:30:19] "Innovation Emerges as Industries Adapt to Pandemic"
Tweetable Quotes"The Power of Story in Advertising: It really comes down to story. Why should people care about my business? And what are things that we can do to really tell a great story and make it where people are engaged and care and want to hear more." — Jeff Mains 00:08:38
"Creating Compelling Stories in B2B: You suddenly start telling a story that puts people in the center of it and it's kind of more interesting and compelling." — Ryan Ruud 00:11:41
The Importance of Short Form Video Content: "The reality is the majority of the content that's getting consumed right now is TikTok style short-form video content." — Ryan Ruud 00:14:44
"How to motivate buyers: And ultimately that's maybe their goal is they want to be promoted." — Jeff Mains 00:16:26
Collaboration between Marketing, Sales, and Product Teams: "No single part of that team is responsible for really figuring out how to put customers at the center. It takes all three to make it happen." — Ryan Ruud 00:19:03
Measuring Pipeline: "The only way you're going to be able to know when to call it quits is to be able to identify what that early indicator is." — Ryan Ruud 00:25:57
The Future of Business: "I think the buyer has just become even more in the driver's seat and the brands that understand that and lean to the buyer are the ones that will continue to succeed." — Ryan Ruud a...
34 min