S03E04: Keyword research for marketplaces Marketplace Academy

This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy.

Article available at:
Keyword research for marketplaces. Mira Muurinen, Marketplace Academy 

Sources and further reading:
How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter
The Advanced Guide to Keyword Clustering, Tom Casano, Moz
Domain Authority, SEO Learning Center, Moz
Long-tail Keywords: What They Are and How to Get Search Traffic From Them, Tim Soulo, Ahrefs Blog
Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs, Patrick Stox, Ahrefs Blog

Experts to follow:
Chima Mmeje is a founder at Zenithcopy, a Senior Content Marketing Manager at Moz and works as a content marketer for SaaS companies.
Ross Simmonds is an entrepreneur and marketing strategist who helps B2B and SaaS brands use content marketing, SEO, content distribution, and technology to grow.

SEO tools mentioned:
Google Search Console
Google Analytics
Answer The Public
Google Keyword Planner

The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen.

You can learn more about building a marketplace at www.sharetribe.com/academy/.
Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!