Marketplace Academy

Sharetribe
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Marketplace Academy

The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.

  1. 01/30/2024

    Bonus: Introducing the new Sharetribe

    Learn how Sharetribe has been helping marketplace founders succeed for a decade. This bonus episode walks you through key moments in Sharetribe's history, from launching the world's first no-code marketplace builder, Sharetribe Go, to creating the developer platform Sharetribe Flex. On January 30th, we launched our best product yet: the new Sharetribe, a no-code marketplace builder you can extend infinitely with code. And scale to any size. We were featured as #2 Product of the day with over 900 votes. Thank you so much for your support! Give Sharetribe a spin: https://www.sharetribe.comCheck out Sharetribe on Product Hunt: https://www.producthunt.com/posts/sharetribe-2Read the post: https://www.sharetribe.com/balanced/introducing-the-new-sharetribe/

    9 min

  2. 12/20/2023

    S03E06: Link building for marketplaces

    Backlinks are votes of confidence from other websites to your marketplace. This final article of our marketplace SEO series discusses how you can build quality backlinks for your marketplace. Article available at: Link building for marketplaces. Mira Muurinen, Marketplace Academy  Sources and further reading: Google’s John Mueller: Total Number of Backlinks Doesn’t Matter, Matt G. Southern, Search Engine Journal Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast Thumbtack Apologizes After Google Penalty; Asking For Link Removals From Businesses, Search Engine Roundtable How to do local content marketing for marketplaces, Sjoerd Handgraaf, Marketplace Academy How to use PR to grow your online marketplace business, Eve Laird & Elle Tucker, Marketplace Academy How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter How to start a marketplace in an industry you know nothing about - Emmanuel Nataf (Reedsy), Two-sided: The marketplace podcast A Simple Guide to Turning (Unlinked) Brand Mentions into Links, Joshua Hardwick, Ahrefs blog Shoot Your Shot: A Guide to Effective Cold Outreach, Amanda Natividad, SparkToro Blog Spam policies for Google web search, Google Search Central Google Analytics and the GDPR, Cookiebot Mira’s favorite SEO resources: Beginners’ Guide to SEO, Moz Professional’s Guide to SEO, Moz SEO tutorial video series, Ahrefs  Whiteboard Friday video series, Moz Semrush Blog Search Engine Journal SEO Insights, BlueArray  BlueArray Academy, Blue Array  Domain authority checkers: Ahrefs Website “Authority” Checker Moz Free Domain Authority Checker Semrush Backlink Analytics Tools: HARO, Help A Reporter Out MozBar Chrome extension Cookiebot SEO experts to follow: Areej Abuali is the founder of the Women in Tech SEO community who writes about technical SEO and inclusivity in the SEO field. Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content. Gregory Edwards works as SEO Manager at BlueArray and runs SEO training at BrightonSEO, the UK's largest SEO conference. Carie Fisher tweets about a broad range of website accessibility topics and best practices. Rand Fishkin is a marketing thought leader who also discusses the challenges and shortcomings of SEO. Mike van der Heijden, CEO of the marketplace SEO agency Portal Ventures, frequently posts on LinkedIn about marketplaces and SEO. Kameron Jenkins’ tweets about SEO and content marketing leverage her extensive experience at Moz and Shopify. Amanda Jordan writes and gives talks about SEO from the perspective of a broader digital strategy. Himani Kankaria runs an SEO content marketing agency and is a sought-after speaker in SEO events. Chima Mmeje tweets about SEO content strategy and starting her own content consultancy company. Amanda Natividad writes insightfully about content marketing and audience research. Ross Simmonds’ threads about content marketing and growth inspire you to think about content as an asset you can keep leveraging. Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

    26 min

  3. 12/13/2023

    S03E05: Keyword-targeted content marketing for marketplaces

    In the previous episode of this series, we learned about doing keyword research for a marketplace. Now it’s time to put those keywords to work. Article available at: Keyword-targeted content marketing for marketplaces. Mira Muurinen, Marketplace Academy  Sources and further reading: Keyword Cannibalization: What It (Really) Is & How to Fix It, Joshua Hardwick, Ahrefs blog Topic Clusters for SEO: What They Are & How to Create Them, Rachel Handley, Semrush Blog Google is Rewriting Title Tags in SERPs, Matt G. Southern, Search Engine Journal An update to how we generate web page titles, Google Search Central Blog What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog Meta Descriptions: How Do You Write Them?, Brian Harnish, Search Engine Journal Google Cautions Against Using Too Many Internal Links, Matt G. Southern, Search Engine Journal How Airbnb Created An SEO Moat That Seems Invincible, Ross Simmonds, Foundation The SEO Moat: Why SEO Can Be A Competitive Advantage, Ross Simmonds, Foundation 63 Content Marketing Statistics for 2023, Mateusz Makosiewicz, Ahrefs Blog Experts and companies to follow: Ross Simmonds Foundation Animalz Blog SparkToro Blog Rand Fishkin Amanda Natividad The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

    22 min

  4. 12/06/2023

    S03E04: Keyword research for marketplaces

    This episode helps you find your initial set of keywords and get started with a marketplace keyword strategy. Article available at: Keyword research for marketplaces. Mira Muurinen, Marketplace Academy  Sources and further reading: How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter The Advanced Guide to Keyword Clustering, Tom Casano, Moz Domain Authority, SEO Learning Center, Moz Long-tail Keywords: What They Are and How to Get Search Traffic From Them, Tim Soulo, Ahrefs Blog Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs, Patrick Stox, Ahrefs Blog Experts to follow: Chima Mmeje is a founder at Zenithcopy, a Senior Content Marketing Manager at Moz and works as a content marketer for SaaS companies. Ross Simmonds is an entrepreneur and marketing strategist who helps B2B and SaaS brands use content marketing, SEO, content distribution, and technology to grow. SEO tools mentioned: Google Search Console Google Analytics Answer The Public Google Keyword Planner The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

    26 min

  5. 11/29/2023

    S03E03: Technical SEO for marketplaces

    This episode introduces the basics of technical SEO and suggests ways to tackle common technical marketplace SEO issues. Article available at: Technical SEO for marketplaces. Mira Muurinen, Marketplace Academy  Sources and further reading: Technical SEO, The Beginner's Guide to SEO, Moz SEO Learning Center, Moz Technical SEO, Ahrefs Blog Technical SEO, Semrush Blog What Are Title Tags? How To Write Them for SEO, Joshua Hardwick, Ahrefs blog How to Create an XML Sitemap (and Submit It to Google), Joshua Hardwick, Ahrefs blog Canonical Tags: A Simple Guide for Beginners, Joshua Hardwick, Ahrefs blog Google Explains How to Use Headings for SEO, Roger Montti, Search Engine Journal Google Search Central documentation, Google Search Central 50% of web traffic comes from mobile, Think with Google How & Why Accessibility Matters for SEO, Ruth Everett, Search Engine Journal Faceted Navigation: Best Practices for SEO, Natalie Hoben, Search Engine Journal Google: Self-Referencing Canonicals Are Not Critical, Matt G. Southern, Search Engine Journal When To Use Rel Canonical Or Noindex …Or Both, Roger Montti, Search Engine Journal 9 Breadcrumb Tips to Make Your Site Easier to Navigate, Caroline Forsey, Hubspot Blog Advanced Technical SEO: A Complete Guide, Search Engine Journal Websites and organizations to follow: The a11y Project Schema.org Experts to follow: Himani Kankaria is the founder of Missive Digital, a company that offers content-driven organic marketing services for B2B, SaaS and IT companies. Carie Fisher is an accessibility and UI expert and consultant, and founder of A11yTalks. SEO tools mentioned: Google Search Console Bing Webmaster Tools  Core Web Vitals report The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

    36 min

  6. 11/22/2023

    S03E02: Opportunities and challenges of marketplace SEO

    How to avoid common marketplace SEO pitfalls – and tap into the unique opportunities. Article available at: Opportunities and challenges of marketplace SEO. Mira Muurinen, Marketplace Academy  Sources and further reading: What Crawl Budget Means for Googlebot, Google Search Central Spam policies for Google web search, Google Search Central Duplicate content: Causes and solutions, Joost de Valk, Yoast How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy  How to turn your marketplace into a community, Cristóbal Gracia, Marketplace Academy  Lessons from two decades in two-sided platforms with Casey Winters (Eventbrite), Two-sided: The marketplace podcast SEO experts to follow: Amanda Jordan is a digital strategy director who helps companies nail their SEO strategy. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. Learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

    18 min

  7. 11/15/2023

    S03E01: Marketplace SEO – The complete guide

    This series gives you a comprehensive introduction to SEO, tailored specifically to online marketplaces. The first episode looks at what investing in marketplace SEO entails, how to estimate the potential returns, and when is the right time to take the plunge. Article available at: Marketplace SEO: The complete guide. Mira Muurinen, Marketplace Academy  Sources and further reading: How results are automatically generated, Google Search Here’s What We Learned About Organic Click Through Rate, Brian Dean, Backlinko How to find the best marketplace growth strategies, Juho Makkonen, Marketplace Academy  How to build your marketplace supply, Juho Makkonen, Marketplace Academy  How to Kickstart and Scale a Marketplace Business, Lenny Rachitsky, Lenny’s newsletter SparkToro Blog, SparkToro Beginners’ Guide to SEO, Moz Whiteboard Friday video series, Moz SEO tutorial video series, Ahrefs  Semrush Blog, Semrush Search Engine Journal SEO experts to follow: Aleyda Solis has worked with marketplaces like Eventbrite and Zillow. Her weekly #SEOFOMO newsletter shares the latest in the world of SEO and highlights SEO experts you should follow. Kristina Azarenko tweets especially about technical SEO and has a great educational approach in her content. Areej Abuali is the founder of the Women in Tech SEO community and writes about technical SEO and inclusivity in the SEO field. A list of SEO tools to consider: Google Search Console helps you measure your site's search traffic and performance. Google Analytics is a free tool to track and report website traffic. Screaming Frog is an advanced SEO audit tool. Ahrefs, Moz, and SEMRush are the leading SEO SaaS platforms.  Google’s Lighthouse is an open-source, automated tool for improving the quality of web pages. The Marketplace Academy Podcast is hosted and narrated by Katri Antikainen. You can learn more about building a marketplace at www.sharetribe.com/academy/. Looking to build a marketplace of your own? Visit www.sharetribe.com to learn more about our marketplace builder!

    19 min

  8. 02/06/2023 · BONUS

    Bonus: Having clear user journeys helps your marketplace SEO with Gregory Edwards (BlueArray)

    For our final SEO expert interview, Sharetribe’s Head of Content Mira spoke with Gregory Edwards, Senior SEO Manager at BlueArray, a UK-based SEO agency and consultancy. They discuss what Gregory has learned running SEO for some of the biggest marketplaces in the UK. Gregory shares fantastic advice and tips on tackling the technical challenges of marketplace SEO and how to nail your content marketing efforts in a way that’s pleasing for both your audience and search engines. Episode transcript: https://www.sharetribe.com/academy/marketplace-seo/clear-user-journeys-help-seo/ The complete guide to marketplace SEO: https://www.sharetribe.com/academy/marketplace-seo/  Subscribe to Marketplace Academy: https://www.sharetribe.com/academy/#subscribe  Start your own marketplace at: https://www.sharetribe.com/   BlueArray: https://www.bluearray.co.uk/ BlueArray Academy: https://www.bluearrayacademy.com/  Follow Gregory on Twitter: @GregoryE_seo

    33 min
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Ratings & Reviews

5
out of 5
5 Ratings

About

The Marketplace Academy Podcast by Sharetribe is all about starting and running a marketplace business.

Information

  • Creator
    Sharetribe
  • Years Active
    2022 - 2024
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © 2024 Sharetribe
  • Show Website
    Marketplace Academy

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