1 hr 3 min
E39: Niching, Launching and the Gloriousness of Not Fitting In With Dr. Tonya Olson She's Got This
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- Entrepreneurship
Almost 2 years ago now, the pandemic was still dragging on and I was feeling lost in many ways. I was feeling like an era of my business was coming to a close, I had been living in Florida for a couple of years but still still didn’t feel like I had really gotten to connect with anyone friends-wise.
Covid, working from home, and being still sorta new after moving nearly 1000 miles away will do that.
I remember deciding to get serious about manifesting a local support network. One day not long after, someone who’s podcast I’d guested on years ago connected me with someone she had known in NYC – who’d also moved to St. Petersburg recently.
In turn, that person introduced me to a talented physical therapist, Tonya Olson! Not only did we discover we were both single entrepreneurs with a love of sparking Rose, it turned out that the apartment building I was moving to was right across the street from the one she had just moved into.
We got together and the rest is history – I had my first real friend in St. Pete. 🙂
Tonya is not only a super interesting person, she’s funny, really smart and inspiring. I knew it would be a blast to interview her.
In This Episode With Tonya You’ll Discover:
* How she combined her training as a physical therapist and her lifelong training and passion as a horse person to create another branch of her business supporting equestrians
* Overcoming the fear of niching “too small” – and why “your niche is your weird”
* How I myself discovered my niche as a business coach (when my market was originally “anyone with a credit card” :-))
* How important it is to keep paying attention to what keeps bubbling up to the surface and won’t leave you alone
* How she talked herself out of starting her own business for years – and what finally changed
* The importance of being very selective about the people you have in your life
* The magic of getting outside of your own industry and discipline in order to find answers and inspiration
* How “weaknesses” as an employee can be your greatest strengths as an entrepreneur, and the lessons she learned having an “owner mindset” as a staff PT
* Her experience with depressive episodes from trying to fit into a world where she didn’t belong (and how it can actually be glorious to not fit in!)
* Honoring the connections you make and not overthinking them – even if they look different than you thought they would
* Why she feels “I don’t dream big enough for how my life has turned out” – and how it’s turned out pretty amazing anyway
* Her experience of recently launching her first online course and what it taught her
* Why perfectionism is overrated and why people are actually craving content and experiences that are less slick and produced
* How “lost opportunities” ended up opening the door to what she really should have been doing all along
Almost 2 years ago now, the pandemic was still dragging on and I was feeling lost in many ways. I was feeling like an era of my business was coming to a close, I had been living in Florida for a couple of years but still still didn’t feel like I had really gotten to connect with anyone friends-wise.
Covid, working from home, and being still sorta new after moving nearly 1000 miles away will do that.
I remember deciding to get serious about manifesting a local support network. One day not long after, someone who’s podcast I’d guested on years ago connected me with someone she had known in NYC – who’d also moved to St. Petersburg recently.
In turn, that person introduced me to a talented physical therapist, Tonya Olson! Not only did we discover we were both single entrepreneurs with a love of sparking Rose, it turned out that the apartment building I was moving to was right across the street from the one she had just moved into.
We got together and the rest is history – I had my first real friend in St. Pete. 🙂
Tonya is not only a super interesting person, she’s funny, really smart and inspiring. I knew it would be a blast to interview her.
In This Episode With Tonya You’ll Discover:
* How she combined her training as a physical therapist and her lifelong training and passion as a horse person to create another branch of her business supporting equestrians
* Overcoming the fear of niching “too small” – and why “your niche is your weird”
* How I myself discovered my niche as a business coach (when my market was originally “anyone with a credit card” :-))
* How important it is to keep paying attention to what keeps bubbling up to the surface and won’t leave you alone
* How she talked herself out of starting her own business for years – and what finally changed
* The importance of being very selective about the people you have in your life
* The magic of getting outside of your own industry and discipline in order to find answers and inspiration
* How “weaknesses” as an employee can be your greatest strengths as an entrepreneur, and the lessons she learned having an “owner mindset” as a staff PT
* Her experience with depressive episodes from trying to fit into a world where she didn’t belong (and how it can actually be glorious to not fit in!)
* Honoring the connections you make and not overthinking them – even if they look different than you thought they would
* Why she feels “I don’t dream big enough for how my life has turned out” – and how it’s turned out pretty amazing anyway
* Her experience of recently launching her first online course and what it taught her
* Why perfectionism is overrated and why people are actually craving content and experiences that are less slick and produced
* How “lost opportunities” ended up opening the door to what she really should have been doing all along
1 hr 3 min