Live at HLTH: Better Engagement = Better Outcomes —featuring Crystal Brown The Beat

There’s a direct relationship between customer engagement and health outcomes.

In this episode, Crystal Brown, Vice President of Product and Strategy for Benefitfocus, talks about how they work with their customers to increase engagement with the people they serve by getting the most out of their benefit programs. Incomplete data and disparate systems create a customer’s siloed experience, which is why organizations should prioritize customers’ engagement to increase their satisfaction and help them make well-informed decisions. Crystal explains how Benefitfocus helps health plans and employers launch these engagement campaigns to improve member onboarding and benefits program adoption. She also mentions their partnership with Usher Technology to power customers’ experiences with AI, generating fast, frictionless, and measurable results.

Tune in to learn how Benefitfocus can help you drive effective engagement for your clients!