13 min
S4 E109 | CXR Podcast: Marc Cochran transitions to flywheel model CareerXroads
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- Careers
https://vimeo.com/605979507Welcome to the CXR channel, our premier podcast for talent acquisition and talent management. Listen in as the CXR Community discusses a wide range of topics focused on attracting, engaging and retaining the best talent. We're glad you're here.Chris Hoyt, CXR 0:21 Welcome, everybody to another show I am here today. I'm Chris Hoyt, President of CareerXroads. I'm here with Marc Cochran from Trane Technologies. Marc, say hello,Marc Cochran, Trane Technologies 0:31 Hello. Good to be here.Chris Hoyt, CXR 0:33 Well, thanks for jumping on the show. We appreciate you, Marc. So I got a question for you first before we jump in, because we got kind of interesting topic to rattle on about the next 15 minutes or so. But Marc, give us the the escalator pitch of who is Marc Cochran and why do we care what what what Marc has to say?Marc Cochran, Trane Technologies 0:54 Well, the escalator pitch I guess a little bit slower than an elevator these days. But I am. I am. I was joking earlier, I am an Uber driver by evening for my kids with all the many sports they have to participate in that we support. Other than that, I am a TA nerd. So I've been in this for probably 20, almost 20 years. So I'm not quite there. But getting there. And you know, I've always been kind of a process geek. So I like to tinker with stuff. I've always been kind of looking for ways to do things better. And I've been able to pull and sort of steal a lot of great ideas over the years and you know, have a lot of fun with it.Chris Hoyt, CXR 1:34 Well, I have to say, considering stealing, I'm going to steal ta geek and process nerd. Pretty nerd or talent or I'm going to steal both of those. I love those phrases.Marc Cochran, Trane Technologies 1:44 You're welcome there.Chris Hoyt, CXR 1:46 There's no copyright. In fact, right now I'm buying the domains. And it's just done. I own them.Marc Cochran, Trane Technologies 1:51 I should have done that before the call.Chris Hoyt, CXR 1:53 I see no patent pending.Marc Cochran, Trane Technologies 1:55 There you go.Chris Hoyt, CXR 1:56 So Marc there was a term used? We talked about we talked about jumping online and just catching up on a quick podcast, but the term used was flywheel. You want to talk about a flywheel?Marc Cochran, Trane Technologies 2:07 Yeah, happy to. And I'll kind of start a little context of where where we kind of jumped into to that work with, we're going through a large HCM transformation CRM. So a lot of that kind of look at the technology that we use and the experience that that creates. And for gosh, however long you know, it's been we've always thought about Tony mission as a funnel. So you get candidates that come in at the top and are usually results in a higher at the bottom. And so through my nerdom and external research out there, I came across and this is a nod to HubSpot, but the flywheel concept that they have that they talk about there. And so when I started to really read through that it just it clicked really well. Because I think as we think about the funnel, it's we have fallout at each of these stages. And how often do we really think about the fallout beyond the silver medalist, you know, all the way back to the kind of applicant traffic or even just the visitors on the site? And so what the flywheel concept has kind of triggered, as we go into some of these design sessions and development for the new technology is really how do we create every experience with as little friction in the possible so that it really just spends and using every candidate as a way to promote the experience of, you know, coming to Trane Technologies, at least in our space of kind of being interested in being aware of opportunities and helping advocate for that. So it just made a lot of sense. And just this kind of pivot of a way to kind of think about it from a funnel to a flywheel. And so we've had, you know, a lot of fun in the starting conversations, and we're very early on with it.
https://vimeo.com/605979507Welcome to the CXR channel, our premier podcast for talent acquisition and talent management. Listen in as the CXR Community discusses a wide range of topics focused on attracting, engaging and retaining the best talent. We're glad you're here.Chris Hoyt, CXR 0:21 Welcome, everybody to another show I am here today. I'm Chris Hoyt, President of CareerXroads. I'm here with Marc Cochran from Trane Technologies. Marc, say hello,Marc Cochran, Trane Technologies 0:31 Hello. Good to be here.Chris Hoyt, CXR 0:33 Well, thanks for jumping on the show. We appreciate you, Marc. So I got a question for you first before we jump in, because we got kind of interesting topic to rattle on about the next 15 minutes or so. But Marc, give us the the escalator pitch of who is Marc Cochran and why do we care what what what Marc has to say?Marc Cochran, Trane Technologies 0:54 Well, the escalator pitch I guess a little bit slower than an elevator these days. But I am. I am. I was joking earlier, I am an Uber driver by evening for my kids with all the many sports they have to participate in that we support. Other than that, I am a TA nerd. So I've been in this for probably 20, almost 20 years. So I'm not quite there. But getting there. And you know, I've always been kind of a process geek. So I like to tinker with stuff. I've always been kind of looking for ways to do things better. And I've been able to pull and sort of steal a lot of great ideas over the years and you know, have a lot of fun with it.Chris Hoyt, CXR 1:34 Well, I have to say, considering stealing, I'm going to steal ta geek and process nerd. Pretty nerd or talent or I'm going to steal both of those. I love those phrases.Marc Cochran, Trane Technologies 1:44 You're welcome there.Chris Hoyt, CXR 1:46 There's no copyright. In fact, right now I'm buying the domains. And it's just done. I own them.Marc Cochran, Trane Technologies 1:51 I should have done that before the call.Chris Hoyt, CXR 1:53 I see no patent pending.Marc Cochran, Trane Technologies 1:55 There you go.Chris Hoyt, CXR 1:56 So Marc there was a term used? We talked about we talked about jumping online and just catching up on a quick podcast, but the term used was flywheel. You want to talk about a flywheel?Marc Cochran, Trane Technologies 2:07 Yeah, happy to. And I'll kind of start a little context of where where we kind of jumped into to that work with, we're going through a large HCM transformation CRM. So a lot of that kind of look at the technology that we use and the experience that that creates. And for gosh, however long you know, it's been we've always thought about Tony mission as a funnel. So you get candidates that come in at the top and are usually results in a higher at the bottom. And so through my nerdom and external research out there, I came across and this is a nod to HubSpot, but the flywheel concept that they have that they talk about there. And so when I started to really read through that it just it clicked really well. Because I think as we think about the funnel, it's we have fallout at each of these stages. And how often do we really think about the fallout beyond the silver medalist, you know, all the way back to the kind of applicant traffic or even just the visitors on the site? And so what the flywheel concept has kind of triggered, as we go into some of these design sessions and development for the new technology is really how do we create every experience with as little friction in the possible so that it really just spends and using every candidate as a way to promote the experience of, you know, coming to Trane Technologies, at least in our space of kind of being interested in being aware of opportunities and helping advocate for that. So it just made a lot of sense. And just this kind of pivot of a way to kind of think about it from a funnel to a flywheel. And so we've had, you know, a lot of fun in the starting conversations, and we're very early on with it.
13 min