S4 / E5 Future Proofing PR: Insights from Muck Rack’s CEO How It's Done: a Podcast for Curious Marketers

We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don't miss this insightful conversation on how AI is reshaping the landscape for curious marketers everywhere.



(2:10) The history behind the term “podcasting” 

(4:30) The early days of Twitter (X) with Evan Williams

(06:29) The inception and evolution of Muck Rack, a media database that includes journalist contact information, media monitoring, and reporting

(10:36) The broadening definition of media relations and podcasting’s place in it 

(12:12) The current state of social media

(17:32) Muck Rack’s 2024 “State of AI in PR” survey findings

(23:12) Practical tips for incorporating AI into PR and marketing workflows

(26:30) Using customer data for training purposes, and how Muck Rack is different from ChatGPT

(30:20) The importance of listening to client feedback and input

(32:21) Muck Rack’s approach to innovation and the importance of continuous development to stay relevant

(35:02) The ever-evolving landscape of PR and media relations



Relevant Links & Recommended Reading


Blogs, Podcasts, and Books



Muck Rack’s State of AI in PR Report


Muck Rack’s State of PR 2023 Survey


Venture Voice


Who is Michael Ortiz?



Find Greg on:



LinkedIn


Twitter



Muck Rack



Linkedin


http://muckrack.com



Find Kriste on:



LinkedIn


Twitter



Email Kriste: kg@growwithfuoco.com