8 episodes

How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how."

Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.

How It's Done: a Podcast for Curious Marketers Fuoco

    • Marketing
    • 5.0, 6 Ratings

How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how."

Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.

    Ep 8 - People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid

    Ep 8 - People-Powered Do-Goodery: the Can-do Attitude of Can’d Aid

    Companies are getting creative in The New (ab)Normal to ensure they can meet the human need for philanthropy and do-goodery. We are joined by Diana Ralston, executive director of Can’d Aid, and one of their corporate partners, Elizabeth Bailey. We'll hear how the two organizations are coupling social distancing with social responsibility to kick Covid-19 in the can by shifting the gears of a planned skateboard build at one of the world's largest medical device manufacturers - to their doorstep.

    • 49 min
    Ep 7 - Virtual Reality: How One Nonprofit Went Virtual with Its Annual Gala and Raised a Very Real $1.16 Million

    Ep 7 - Virtual Reality: How One Nonprofit Went Virtual with Its Annual Gala and Raised a Very Real $1.16 Million

    In response to the COVID-19 pandemic, nonprofit organizations are having to reimagine fundraising. In this episode, Mary Lyn Schuh, executive director of JDRF Middle & East Tennessee, details the pandemic pivot of their largest event, the annual Promise Gala, and how they raised $1.16 million. She shares how they figured it out by leveraging some Nashville star power, serious civic goodwill, the multiplier effect of social media, and the power of visual storytelling for a one-of-a-kind virtual experience.

    • 37 min
    Ep 6 - Maximum Influence: How to Get It & How to Use It

    Ep 6 - Maximum Influence: How to Get It & How to Use It

    A lot of business is won and lost through the RFP (Request for Proposal) process, but who knew being an RFP consultant was an actual thing? Learn how RFP expert, two-time entrepreneur, and master influencer, Robin Davis has leveraged her writing and influence skills to build a thriving RFP consulting practice.

    • 48 min
    Ep 5- Just Get Over Yourself

    Ep 5- Just Get Over Yourself

    We get up close and personal with Karey Witty, COO of Envision Healthcare, to learn how he so artfully finds the time to give to the causes he believes in (he serves on the boards of directors for JDRF, American Heart Association and Monroe Carell Jr. Children’s Hospital at Vanderbilt) without compromising his commitments to work, family and his favorite hobbies... cycling and drums.

    • 41 min
    Ep 4- Culture Eats Strategy for Breakfast

    Ep 4- Culture Eats Strategy for Breakfast

    Joining us for this episode is Stephanie Margalis, Director of Community and Culture for SPIN | United by Ping Pong. Listen in as she shares how to create community, culture and raving fans.

    • 40 min
    Ep 3-The Making of the Becker’s Healthcare Brand

    Ep 3-The Making of the Becker’s Healthcare Brand

    Scott Becker, founder and publisher of Becker's Healthcare and a nationally recognized healthcare lawyer at McGuireWoods, explains how a practice thought leadership platform grew into a healthcare media powerhouse and a go-to source for healthcare decision makers.

    • 33 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

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