How It's Done: a Podcast for Curious Marketers

fuoco
How It's Done: a Podcast for Curious Marketers

How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.

  1. 12/19/2024

    S4 / Ep 11 - 2024 Wrapped

    Tune in to our must hear moments from Season 4. Explore real-world examples of brand storytelling that drives loyalty and sales, the importance of agile planning in fast-changing markets, and the impact of thought leadership. Dive into the ethical and strategic implications of AI in marketing and PR, including its role in SEO and content creation. Plus, discover why authenticity and character are key to earning media success. It’s a highlight reel packed with the strategies and perspectives shaping what’s next. In this special 2024 Wrapped episode, we’ve curated the most impactful moments from this season’s conversations with industry leaders, innovators, and storytellers. From leveraging AI to transform marketing workflows to redefining healthcare branding and thought leadership, these highlights capture the insights that mattered most. Hear how organizations are navigating change, embracing new technologies, and driving meaningful connections in a competitive landscape. Whether it’s uncovering emerging trends, exploring human-centered strategies, or sparking new ideas, this episode is packed with takeaways to inspire your 2025 plans. Show Notes (00:01:15) John Hallock: Why marketing plans should be simple, flexible, and adaptable to change. (00:04:57) Mark Macias: Meaty earned media comes from compelling characters and authentic storytelling and solid data. (00:08:15) Linda Smith: Driving brand awareness with strategic, and sustained, thought leadership. (00:14:02) Todd O’Neill: How AI is rapidly changing the SEO landscape. (00:19:27) Greg Gallant: Podcasts as a critical component of the modern media landscape. (00:23:17) Femtech Panel: Building brand awareness on limited marketing budgets. (00:26:32) Colin Hung: How even small booths can have a big impact at healthcare conferences. (00:32:30) Carol Flagg: The rise of vodcasting to expand your podcast’s reach. (00:35:49) Mitch Duckler: The Future-Ready Brand: how Fortune 500 brands are leveraging AI to enable micro-segmentation and hyper-personalization. (00:41:37) Brian Tanquilut: A prominent financial analyst with prescient predictions about healthcare claim denials, revenue cycle challenges, and the future of pharmacy. Relevant Links/Information: Season 4, Episode 1: The Quantum Health Effect: A Behind-the-Scenes Look at Brand Storytelling Season 4, Episode 2: A Diamond in the Rough: How Digging Deep Uncovered a Wall-Street-Journal-Worthy Story about Lab-Grown Diamonds Season 4, Episode 3: How Progeny Health Leveraged Customer Brand Loyalty, Thought Leadership, and Patient Advocacy to Build Brand Awareness and Drive Sales Season 4, Episode 4: The Ethical Use of AI in PR and Marketing: Expert Counsel from a Professor with His Finger on the Pulse Season 4, Episode 5: Future Proofing PR: Insights from Muck Rack’s CEO Season 4, Episode 6: Empowering Her Health: Unveiling the Secrets of the FemTech Movement Season 4, Episode 7: Swag, Socks, and Sweet Success: Colin Hung's Conference Formula Season 4, Episode 8: The Future of Digital Media: How Vodcasting is Changing the Game Season 4, Episode 9: The Future-Ready Brand: How to Leverage AI and Emerging Technologies Season 4, Episode 10: Follow The Money: 2025 Healthcare Trends & Headlines

    48 min
  2. 10/10/2024

    S4 / EP10 - Follow The Money: 2025 Healthcare Trends & Headlines​

    Jeffries senior equity analyst Brian Tanquilut dives deep into the hottest healthcare trends and what's shaping the industry's future. From Medicare Advantage cutbacks to the evolving role of telehealth, Brian shares insights on where the money's flowing and what healthcare marketers need to know. Tune in for a must-listen discussion that unpacks the critical shifts in healthcare, labor costs, and technology investments. Brian Tanquilut brings over 20 years of experience as a senior equity analyst with Jeffries, providing a unique perspective on healthcare’s most pressing issues. In this episode, he reveals how healthcare providers are navigating post-COVID realities, from labor stabilization to Medicare Advantage cutbacks. We explore how major health plans are shifting strategies, what the decline in supplemental benefits means for patients, and how technology like AI is reshaping the industry. Tanquilut also dives into the challenges facing telehealth and the growing importance of the pharmacist-patient relationship. Don’t miss his expert take on the future of healthcare and how these trends will shape marketing strategies for years to come. In this episode, we discuss: Why Medicare Advantage plans are pulling back on “consumerism” supplemental benefits. How healthcare labor costs are stabilizing and impacting operations. Reasons behind the decline of telehealth and what patients value more. How AI is changing the game for payors and providers alike. The evolving role of pharmacists as key healthcare partners. Show Notes (01:23) Overview of healthcare sectors Brian covers, including hospitals, pharmacies, and value-based care   (04:26) The Medicare Advantage cutbacks and how they affect supplemental benefits   (08:12) Stability of commercial insurance and the focus on Medicare Advantage   (10:00) Discussion on the Jeffries Bus Tour and healthcare’s importance in Nashville   (12:40) Labor cost inflation in healthcare and signs of stabilization   (13:48) Medicaid reimbursement rates increasing and the impact on hospitals   (19:28) Hospital investment challenges: labor vs. technology during post-COVID recovery   (20:00) AI in healthcare: payers’ advanced tools and hospitals’ need to catch up   (21:18) Revenue cycle management moving to the forefront of hospital CFOs’ strategies   (24:54) Decline of telehealth post-COVID and the importance of patient-clinician relationships   (26:30) How pharmacies, like CVS, are shifting to a cost-plus model and emphasizing pharmacist-patient relationships   (30:15) Behavioral health demand is high, but clinician shortages are a challenge   (31:12) Why direct-to-consumer behavioral health models are fading while insurance-based models thrive   (35:15) How upcoming elections may affect healthcare policies   (36:18) Brian’s go-to healthcare news sources: Beckers, Modern Healthcare, Politico, and CQ HealthBeat   (37:29) Future trends and key takeaways for healthcare marketers   Relevant Links & Recommended Reading Recommended Reading Becker’s Hospital Review Modern Healthcare Politico CQ Healthbeat 11 Years of the Two-Midnight Rule: How a Controversial Policy is Shaping Medicare and Hospital Admissions in 2024 CMS Update to the Two-midnight Rule For providers, application of the 2-midnight rule to Medicare Advantage appears to bring a revenue influx The State of Claims: 2024 Find Jefferies on Jefferies.com LinkedIn Find Brian Tanquilut on: LinkedIn Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com

    38 min
  3. 05/09/2024

    S4 / E6 Empowering Her Health: Unveiling the Secrets of the FemTech Movement

    Host Kriste Goad is joined by a panel of accomplished women in the FemTech industry: Visana Co-Founder and President Shelly Lanning, Flare Capital Principal Margaret Malone, and Healthcare Executive Leigh Ann Ruggles. Together, they dive into the recent surge of FemTech, exploring its impact on the healthcare industry, the use of AI in FemTech, and the power of branding and marketing in the sector. With insights on negotiation, talent, and toddlerhood survival, this episode offers a unique blend of expertise and personal experiences that will leave listeners informed and inspired. In this episode, we discuss: FemTech’s rise in the healthcare industry AI’s impact on healthcare and FemTech How much should you spend on marketing, PR, and branding The destigmatizing of women's health The FemTech funding challenges Importance of honesty, data, and knowing the pipeline in successful funding negotiations The role of storytelling and working with great marketers in building and selling companies Thoughtful event choices and leveraging relationships over extravagant sponsorships The importance of being intentional about budget allocation and creating a strategic plan Building good relationships with CFOs to gain trust and facilitate marketing budget discussions Recommended reading: Ovia Health Flo What to Expect Female Founders are Energizing Investment in Women's Healthcare Talent: The Market Cap Multiplier Storytelling that Sells – Part 3: Good Marketing Spoils the Plot What are we reading right now: To Kill a Mockingbird The Economist Axios Never Split the Difference Find Leigh Ann Ruggles on LinkedIn Find Shelly Lanning on LinkedIn | Visana Health Find Margaret Malone on LinkedIn | Flare Capital Find Kriste on LinkedIn | X

    53 min
  4. 04/18/2024

    S4 / E5 Future Proofing PR: Insights from Muck Rack’s CEO

    We sat down with Greg Galant, CEO of Muck Rack, to explore everything from Greg’s early days of podcasting, the history of Muck Rack, the birth of the Shorty Awards to the innovative ways AI is transforming the PR industry today. From streamlining press release drafting to pinpointing ideal journalists for pitches, Greg shares valuable insights and tips for leveraging AI tools effectively. Don't miss this insightful conversation on how AI is reshaping the landscape for curious marketers everywhere. (2:10) The history behind the term “podcasting”  (4:30) The early days of Twitter (X) with Evan Williams (06:29) The inception and evolution of Muck Rack, a media database that includes journalist contact information, media monitoring, and reporting (10:36) The broadening definition of media relations and podcasting’s place in it  (12:12) The current state of social media (17:32) Muck Rack’s 2024 “State of AI in PR” survey findings (23:12) Practical tips for incorporating AI into PR and marketing workflows (26:30) Using customer data for training purposes, and how Muck Rack is different from ChatGPT (30:20) The importance of listening to client feedback and input (32:21) Muck Rack’s approach to innovation and the importance of continuous development to stay relevant (35:02) The ever-evolving landscape of PR and media relations Relevant Links & Recommended Reading Blogs, Podcasts, and Books Muck Rack’s State of AI in PR Report Muck Rack’s State of PR 2023 Survey Venture Voice Who is Michael Ortiz? Find Greg on: LinkedIn Twitter Muck Rack Linkedin http://muckrack.com Find Kriste on: LinkedIn Twitter Email Kriste: kg@growwithfuoco.com

    50 min

Ratings & Reviews

5
out of 5
7 Ratings

About

How It's Done is a podcast about how real people do actual things to move their brands and their businesses forward. From the simplest of tactics to the most advanced tools and technologies, we go behind the buzzwords to understand the "how." Brought to you by fuoco, a marketing agency that knows when and how to ignite the spark, host Kriste Goad interviews experts across a range of industries to learn how they do their brand of marketing.

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