S4E18 : Your Brand Creates Your Career : Senna Bayasgalan : Managing Director of Marketing & Communications Global Private Capital Association Lead With Your Brand!™

Happy Asian American and Pacific Islander Heritage Month!  We are proud to amplify AAPI Voices on the Lead With Your Brand!™ Podcast by celebrating the powerful voices and career journeys of AAPI executives, leaders, and innovators. Each week in May we’ll be featuring a guest with a fantastic career story to share, all who happen to be of Asian descent. In addition, be sure to check out LeadWithYourBrand.com/aapi to listen to some of our favorite episodes from past seasons.
"If you're just part of the crowd, societal bias jumps in.  Bust through it by being seen for the value that you bring."  This week, Jayzen shares a key tenet of the Lead With Your Brand system, busting bias.  If you are human, you have bias. We all face some level of societal bias, but this is especially true for diverse people or those from marginalized communities.  If you don’t lead with your tailwinds, that is the attributes that you want to be known for, you’re going to be only known for the bias that someone puts on you.  Break through it by showing up everyday with what you want to be known for and the value that you bring, not a stereotype or job title.
To launch AAPI Heritage Month, Jayzen is excited to welcome Senna Bayasgalan to the show.  She has had incredible career success and recently took the role of Managing Director of Marketing & Communications at Global Private Capital Association. Senna is passionate about guiding brands to prioritize purpose over product, and she takes pride in fostering diversity, equity, and inclusion within her company and community. In her volunteer job, she is the Head of Partnerships and Programming at Asians In Advertising.
Guest Bio
Senna Bayasgalan
Managing Director of Marketing & Communications
Global Private Capital Association
Senna Bayasgalan (she/her) is a dynamic marketing leader who is deeply committed to building a more equitable world and helping individuals reach their full potential. Currently serving as Managing Director of Marketing & Communications at Global Private Capital Association and Head of Partnerships and Programming at Asians In Advertising, she is also a highly sought-after speaker, advisor, and mentor.
Senna is passionate about guiding brands to prioritize purpose over product, and she takes pride in fostering diversity, equity, and inclusion within her company and community. Through her involvement within the DE&I community, Senna advocates for social justice, women's empowerment, and inclusive leadership. She is dedicated to promoting and elevating people from underrepresented groups to higher leadership positions and serves as a professional mentor at several organizations, including APIA Scholars, Women Who Create, Asians In Advertising, SheRunsIt, and 3AF. Additionally, she facilitates #IamRemarkable by Google, an initiative that empowers women and underrepresented groups to openly discuss their achievements and overcome modesty norms and glass ceilings.
When she’s not channeling her energy towards causes that move her, Senna enjoys spending time with her beloved dog and traveling to visit family in four different countries. She also stays up-to-date on the latest creative trends, and always seeks new opportunities to make a positive impact in the world.
Links 
To learn more about Lead With Your Brand system, please visit: LeadWithyYourBrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit: JayzenPatria.com