Lead With Your Brand!™

Jayzen Patria
  • 5.0 (58)
  • CAREERS
  • UPDATED WEEKLY

Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more.  Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career breakthrough.

  1. Season 6, Episode 25: 2025 Reflection and Reharge with Jayzen and His Guests

    5D AGO

    Season 6, Episode 25: 2025 Reflection and Reharge with Jayzen and His Guests

    Happy New Year! As 2025 comes to a close, Jayzen Patria reflects on a transformative year and shares the most powerful career and personal brand insights from some of the podcast’s most memorable guests. This special year-end episode blends Jayzen’s own career advice with standout moments on leadership, adaptability, curiosity, authenticity, and knowing your value—all designed to help you hit the ground running in 2026. If you’re looking to pause, reflect, and reset your career strategy for the year ahead, this episode is your playbook. Jayzen’s Core Career Advice for 2026 “Find a hole and fill it.” In a year defined by economic shifts, AI disruption, return-to-work changes, and constant uncertainty, Jayzen challenges listeners to: Take stock of your towering strengthsReconnect with your passionsIdentify the needs of your boss, company, and industryTailor your current role—like tailoring clothes—to better fit who you are and the value you bringYour brand isn’t about you. It’s about the value you deliver to others. Career advice for 2026 from past guests includes: John Pagano — VP of Editorial, Nickelodeon Digital Studios Don’t be afraid of the future. Stay resilient and keep moving forward, even when the path isn’t clear. Gina Woods — Co-Founder/Owner, Donna’s Recipe by Tabitha Brown Be ready to pivot. Embrace change and learn to enjoy the ride. Liz Randall — Head of Operations, Strategic Development, CAA Stay curious. Curiosity keeps you current and relevant. Tina Shaw — Creative Director, Activision Protect your curiosity. Your brand travels faster than your résumé—don’t wait for permission to lead. Jennifer Kaplan — Founder & CEO, Evolve Public Relations and Marketing Focus on your niche and remember: perception is reality. Victoria Boston — EVP & Chief Customer Experience Officer, Tech Network Inc. Know your worth. Ask for what you want—no apologies. Brett Lemick — Creative Studio Manager, Ryanair Every room needs your version of “you.” Find the tables where you truly fit. Iva Chen — CEO, IOC Design & Consulting Do work you love. Passion fuels energy, excellence, and fulfillment. Emily Chang — Bestselling Author & Executive Leader Define your own winning formula and don’t follow someone else’s version of success. Be sure to follow for the latest shows in 2026 with some incredible guests, including: Disney Imagineer Bob GurrEntertainment insider Dave KargerCEO of the American Red Cross, Cliff HoltzLinks  To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com

    31 min
  2. Season 6, Episode 24: Changing the Narrative : Georgia Fort : Founder of BLCK Press & President of the Center for Broadcast Journalism

    12/16/2025

    Season 6, Episode 24: Changing the Narrative : Georgia Fort : Founder of BLCK Press & President of the Center for Broadcast Journalism

    Tune in as Jayzen invites listeners to look at personal branding through an unexpected—but powerful—lens: holiday decor. As homes, offices, and public spaces fill with intentional (or unintentional) signals during the holidays, Jayzen reminds us that nothing meaningful is accidental. Every design choice tells a story—about values, identity, priorities, and purpose. The message is clear: brand is not a logo or a LinkedIn headline—it’s the sum of your conscious choices. Jayzen then bridges this insight directly to leadership and career growth. Just as we decorate our homes, we are constantly “decorating” our professional spaces—through meetings, emails, visibility, energy, and presence. Whether intentional or not, we are always sending signals. For ambitious professionals and leaders, leaving those signals to chance is risky. Autopilot is the enemy of leadership. Key Takeaways Everything Is a Choice: Your brand is shaped by the decisions you make daily—what you amplify, what you edit, and what you ignore.Experience Beats Intention: What matters is not what you intend people to experience, but what they actually walk away remembering about you.Edit With Purpose: Over-decorating can dilute impact. The strongest brands know when to dial it up—and when to pull it back.Context Is King: The “right behavior at the right time” matters more than being loud or safe all the time.Know What’s Missing: Growth comes from identifying what you want to be known for next—strategic thinking, advocacy, executive presence, visibility, or new skills.Lead Intentionally: Choose one moment—one meeting, one conversation—where you consciously show up as the leader you want to be, not the one you inherited.Design, Don’t Drift: Your career, like your home, is something you get to design intentionally—not perfectly or performatively, but with purpose. Jayzen is joined by Georgia Fort, an independent journalist, founder of Black Press, and president of the Center for Broadcast Journalism. Georgia shares her journey from traditional media into pioneering independent journalism, sparked by industry disruption, personal adversity, and a deep commitment to changing how stories about Black communities are told. Through Black Press and the Center for Broadcast Journalism, Georgia is not only telling underreported stories but also building sustainable infrastructure and cultivating the next generation of journalists. Her story is a masterclass in aligning mission, brand, and impact—especially during times of disruption. Guest Bio Georgia Fort Founder of BLCK Press &  President of the Center for Broadcast Journalism. Georgia Fort is leading the necessary movement to reclaim media's power. As the founder of BLCK Press, a social enterprise newsroom, she’s connecting journalism to Black culture. She has a dynamic vision of mobilizing the next generation of media starting at home in Minnesota, the 12th largest state, and the 22nd most populous with about 6 million residents, in which less than 3% of journalists are Black. As a graduate of the University of Saint Thomas, Fort’s work bridges frontline reporting and executive-level strategy to rebuild media infrastructure from the ground up. As the President of the Center for Broadcast Journalism (501c3), she’s developing the next generation of reporting. Georgia's nonprofit was created to educate and coach the future of news. From editorial to fundraising to marketing, Georgia’s hands-on leadership is proving what’s possible when we build for ourselves—and build to last. Links  To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com

    58 min
  3. Season 6, Episode 23: Get Rich In Your Niche : Jennifer Kaplan, Founder & CEO, Evolve Public Relations and Marketing

    12/02/2025

    Season 6, Episode 23: Get Rich In Your Niche : Jennifer Kaplan, Founder & CEO, Evolve Public Relations and Marketing

    In this Giving Tuesday episode, Jayzen invites listeners to reflect on generosity as a fundamental strength of personal branding. Drawing from his own service with the Los Angeles LGBT Center and the American Red Cross, he reminds us that giving—whether time, talent, or treasure—expands our skills, deepens our relationships, and strengthens our personal brands. Jayzen revisits a powerful lesson from a former leader: “Selfish companies can’t serve.” The same is true for individuals—your brand isn’t about you; it’s about the value you provide to others. Jayzen offers three actionable ways to be generous with your brand: Share Your Superpowers Freely.Mentor someone, help a colleague sharpen their work, or lend your creativity to someone who needs it.Make High-Value Connections.Become the connective tissue that brings people together with no expectation of return.Spotlight Someone Else’s Greatness.Use your platform—meetings, team stand-ups, or social media—to amplify someone else’s win.As you move into the holiday season, Jayzen challenges you to choose one generosity practice to deepen your brand and expand the world around you. This week, Jayzen sits down with Jennifer Kaplan, Founder and CEO of Evolve PR & Marketing, now Arizona’s largest public relations firm. Jennifer shares her remarkable 20-year entrepreneurial journey—one rooted in authenticity, resilience, and an unwavering commitment to telling powerful stories. Jennifer reflects on what it means to “own your brand,” emphasizing that perception is reality and authenticity creates a genuine connection. She opens up about pivotal career moments: leaving a successful sales role to pursue her true calling in PR, navigating a major life transition in her early 30s, and ultimately building Evolve into a 27-person powerhouse representing more than 140 clients. Her candid stories—from “faking it till she made it” to landing game-changing clients like Sprinkles Cupcakes and Waymo—illustrate how confidence, boldness, and relationship-building fuel long-term success. Guest Bio Jennifer Kaplan Founder & CEO Evolve Public Relations and Marketing Jennifer Kaplan is the founder and CEO of Evolve Public Relations and Marketing, a premier PR agency she established in 2010 to help businesses and professionals authentically tell their stories. With a communications degree from Arizona State University and an entrepreneurial spirit, Jennifer has dedicated her career to elevating brands, building trust, and fostering meaningful connections. Jennifer comes from a family of entrepreneurs, so forging her own path was a no-brainer! As a young professional, she left her steady sales job to take on her first client, boldly launching herself into the rest of her career. In 2005 she co-founded her first PR start-up, PRIME 3, LLC, but later sold her share to branch out and start Evolve! Now, her team works across industries to provide media coverage, influencer engagement, reputation management, and crisis communications. Jennifer’s work has garnered widespread acclaim. She’s been honored as one of “The Most Influential Women in Arizona Business” by AZ Business Magazine, a “40 Under 40” by Phoenix Business Journal, a “Woman of Achievement” by InBusiness Magazine, and the inaugural Hugh Downs School of Human Communication Alumni of the Year. When Jennifer isn’t running her agency, she fills her cup with yoga, cheering on the ASU Sun Devils, and of course, spending time with her family. Links  To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com

    50 min
  4. Season 6, Episode 22: The “Get it Done” Brand : Iva Chen, CEO, IOC Design and Consulting

    11/12/2025

    Season 6, Episode 22: The “Get it Done” Brand : Iva Chen, CEO, IOC Design and Consulting

    In this episode, Jayzen reminds listeners that nobody cares more about your career than you do—so you must be your own Chief Marketing Officer. With performance review season approaching, he challenges professionals to treat their self-assessments as advertising campaigns for their personal brand. Jayzen’s key points include: Be intentional and proactive: Don’t wait until the last minute to write your self-review. Use it to market your accomplishments and showcase your value.Use brand language: Infuse your self-assessment with the tone and energy of your personal brand while aligning it to your company’s core values.Reflect deeply: Highlight three areas—what you’re most proud of, what you’ve learned, and what you need to develop to be a “rock star” in 2026.Be your own CMO: Your self-assessment is your “advertising”—a message you fully control. Show up on-brand and make it easy for your manager to advocate for you. Jayzen ties this back to his signature question: Are you Coffee or are you Starbucks?—reminding us that successful professionals aren’t generic commodities. They’re super-premium brands that people line up for because of the unique experience and value they deliver. Jayzen is thrilled to welcome Iva Chen to the show. Her story is one of vision, grit, and transformation. From her early days working as a high school cashier at San Francisco International Airport to becoming the independent owner and operator of the first Panda Express at SFO, Iva has truly come full circle. Iva’s career has included corporate finance as a CPA at Deloitte and leadership roles at Nestlé, CBS Paramount, and The Capital Group. Tune in to hear lessons from her father’s pioneering work forming the Starbucks–HMS Host airport partnership, a story that perfectly embodies the Lead With Your Brand philosophy—transforming everyday “coffee” into a globally recognized experience. Guest Bio Iva Chen CEO IOC Design and Consulting Iva Chen is a dynamic entrepreneur, operator, and community advocate whose career spans finance, hospitality, and brand development. A UC Santa Barbara graduate and licensed CPA, she began her career at Deloitte before holding leadership roles at Nestlé, CBS Paramount, and The Capital Group. She’s now the CEO of IOC Design and Consulting and Chief Development Officer of Lady Luck Gourmet — and most recently became the independent owner and operator of the first-ever Panda Express at San Francisco International Airport. Her entrepreneurial path has taken her from building a chain of pizzerias in China to producing experiential marketing campaigns for brands like Taco Bell, Hyundai, and Herbalife. Iva also serves as Vice President of Public Relations for the AMAC Los Angeles Chapter, sits on the Board of Directors for Pretend City Children’s Museum, and co-founded the Association of Asians in Aviation. She’s deeply passionate about mentorship, women’s empowerment, and helping the next generation of diverse leaders take flight. Links  To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com

    1 hr
  5. Season 6, Episode 21: Lead Beyond The Cover : Suezette Yasmin Robotham, Tech Executive and Author

    10/29/2025

    Season 6, Episode 21: Lead Beyond The Cover : Suezette Yasmin Robotham, Tech Executive and Author

    This week, Jayzen Patria challenges you to think like the Chief Marketing Officer of your career. Fresh off the NAMIC Conference in New York City, Jayzen draws powerful lessons from the bright lights of Times Square — where every billboard and brand is intentional — to teach how you can market yourself with the same level of strategy and authenticity. Jayzen explores how your personal brand is built — and perceived — every single day. Drawing inspiration from the chaos and brilliance of Times Square, he outlines three key marketing pillars for your career: Advertising: Your online presence is your billboard. Make it intentional, inviting, and aligned with your brand story.  “If your LinkedIn photo is blank, it’s like an empty Times Square billboard.”Endorsers: Your network is your team of influencers. Surround yourself with advocates who elevate and expand your visibility.Word of Mouth: Your reputation is your real brand. Every interaction, even casual moments, tells your story.  “There is no off stage. You’re always visible to people who can impact your career.”Key Takeaways: Take control of your message — you own your advertising.Cultivate connections who will endorse and amplify you.Manage your reputation intentionally — people are always watching.Authenticity is your strongest marketing strategy.Be your own CMO and turn up the volume on your personal brand.Then, Jayzen sits down with Suezette Yasmin Robotham, visionary tech executive and author of Beyond Titles: Fearlessly Leading as Your Authentic Self. Suzette shares her incredible career journey from education reform to Silicon Valley, her fight against “covering” at work, and her lessons on leading boldly, bravely, and with purpose. Suezette Yasmin Robotham is a tech executive, leadership strategist, and author with nearly 20 years of experience driving transformation across industries. She’s held senior roles at Google, Meta, Salesforce, Gartner, and Teach for America, helping organizations scale with equity, access, and purpose. Guest Bio Suezette Yasmin Robotham Tech Executive and Author Suezette Yasmin Robotham is a visionary tech executive with nearly twenty years of experience driving transformative change at the intersection of passion and purpose, creating equitable access and opportunity for historically underrepresented groups. She honed her leadership acumen in the education reform sector, shaping human capital strategies for influential organizations Teach For America and The New Teacher Project.  Her career trajectory has since elevated her to global leadership roles at industry giants such as Google, Meta (Facebook), Gartner, and Salesforce, where she has led high-impact teams and initiatives.

    51 min
  6. Season 6, Episode 20: Be the Brett in the Room : Brett Lemick, Creative Studio Manager, Ryanair

    10/14/2025

    Season 6, Episode 20: Be the Brett in the Room : Brett Lemick, Creative Studio Manager, Ryanair

    As conference season kicks into full gear, Jayzen Patria shares practical strategies on how to lead with your brand while making authentic connections at professional events. Speaking from the Out & Equal Workplace Summit in Seattle, Jayzen dives into how to make the most of your time at major conferences — not by collecting business cards, but by building real relationships that amplify your brand. He reminds listeners that your brand only matters as much as you can amplify it. That means using every interaction to put deposits into your relationship bank by engaging others authentically. Jayzen breaks down great networking into three essential actions: Telling – Share a bit about yourself to build rapport. Use your observations to connect naturally — for instance, mention someone’s city, company, or even an interesting pin or accessory on their badge. Asking – Transition quickly into curiosity. Ask thoughtful, open-ended questions that invite people to share their experiences, opinions, and passions. Listening – The hardest and most powerful part. Go beyond “active listening” — listen to reflect. Summarize what you hear, and follow up later to deepen the relationship. Jayzen emphasizes being a “guide on the side” rather than a “sage on the stage.” The goal isn’t to pitch yourself or collect LinkedIn connections — it’s to build trust and genuine connections that last. Key Takeaways Your brand is built in the room, not just online. Conferences are your chance to amplify who you are and what you stand for.Engage through curiosity. Spend more time asking questions than talking about yourself.Build rapport before pitching. Skip the elevator speech and start with an authentic conversation.Listen to reflect, not to reply. True networking happens when people feel seen and heard.Follow up thoughtfully. Personal touches — like remembering someone’s vacation or interest — make you memorable.Jayzen is also excited to welcome his old friend, Brett Lemick to the show.  Brett, is a creative executive and media strategist who has built a remarkable career helping global brands tell stories that engage, entertain, and inspire. Based at Ryanair’s Dublin headquarters, Brett leads the airline’s in-house video and design studio, shaping the creative identity of Europe’s largest airline group. With more than 15 years of experience spanning entertainment, digital media, and corporate storytelling, Brett’s career includes leadership roles at Disney, Snap, and Rainbow Media Company, as well as collaborations with Netflix, Hulu, and Paramount. His journey from YouTuber to Disney Channel producer to Ryanair creative leader reflects a career defined by adaptability, storytelling, and authenticity. Guest Bio Brett Lemick Creative Studio Manager Ryanair Brett is a creative executive and media strategist who has built his career helping brands tell stories that engage, entertain, and inspire. Originally from the U.S., he now works at Ryanair’s Dublin headquarters as Creative Studio Manager, where he leads an in-house video and design team shaping the identity of Europe’s largest airline group. His path to Ryanair spans more than 15 years at the intersection of entertainment, digital, and corporate media. A veteran of Disney and Snap, Brett was recruited by Elisabeth Murdoch as VP of Programming & Development at Vertical Networks, where he developed the Snapchat Discover brand Brother. He later drove content strategy and production at Rainbow Media Co., building one of the world’s most engaged LGBTQ+ media networks with clients including Netflix, Hulu, Paramount, and AT&T. Brett went on to serve as Chief Content Officer at FlyrTV, collaborating with Condé Nast and Mashable to merge proprietary tech with creative storytelling. He also held roles at Gameshow Network, Maker Studios, and The Walt Disney Company. Across every role, he has combined creative vision with process-driven leadership to deliver stories that resonate, amplify diverse voices, and build lasting cultural impact. Above all, Brett aims to "make great stuff with great people.” Links  To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com

    54 min
  7. Season 6, Episode 19: The Learning Cycle : Matt Behrend, CEO, Agility

    10/01/2025

    Season 6, Episode 19: The Learning Cycle : Matt Behrend, CEO, Agility

    Well, Fall is in the air, and the pendulum has swung.  Listen and hear Jayzen reflect on the changing dynamics of the workplace and the job market. For years, employees held the upper hand—companies competed fiercely for talent, remote work was abundant, and perks were plentiful. But today, the pendulum has swung back: layoffs are rising, consolidation is increasing, and many organizations are calling employees back to the office full-time When the context changes, you must change with it. That doesn’t mean abandoning your values or pretending to be someone you’re not. It means leaning deeper into your brand superpowers and clearly demonstrating the unique value only you can bring. Key Takeaways: Acknowledge the shift: The balance of power in the workplace has changed; ignoring it puts your career at risk.Control what you can: Like Jayzen’s former leader Larry Kurzweil taught during major corporate mergers, don’t dwell on what you can’t control—focus on how you show up during times of change.Lean into your superpowers: Identify what sets you apart—whether it’s simplifying complexity, building community, or sparking creativity—and put those strengths on full display.SuperServe your career audience: Anticipate the needs of your boss, stakeholders, and clients. Go beyond meeting expectations—deliver solutions and value that help them thrive.Stay off of autopilot: When the market shifts, you need to be in the driver’s seat of your career, steering with purpose and confidence.Jayzen challenges listeners to step forward with clarity, authenticity, and confidence. In times of uncertainty, those who adapt and boldly show their value won’t just survive—they’ll thrive. This week’s guest is Matt Behrend, CEO of Agility, a precision brand advertising platform. Matt is a serial SaaS entrepreneur and revenue leader who has scaled multiple companies to acquisition. In his conversation with Jayzen, Matt shares his inspiring personal journey—from overcoming early struggles to becoming a resilient leader—along with his insights on customer obsession, building strong company cultures, and redefining how brand advertising is measured. His story is filled with lessons on grit, service, and the power of relentless learning. Guest Bio Matt Behrend CEO Agility Matt Behrend is a serial SaaS entrepreneur and revenue leader, currently serving as CEO of Agility, a precision brand advertising platform. Agility’s mission is to make brand advertising a predictable growth engine for all companies. The platform has helped customers achieve significant gains, including an average 250% increase in high-intent traffic and a 2.2x improvement in conversion rates.  With over 15 years of experience building and scaling marketing and sales organizations at venture-backed SaaS companies, three of which ended in acquisitions, Matt has a proven track record of driving growth. He attributes success to two core principles: an unrelenting focus on creating customer value and a commitment to investing in team and culture.

    49 min
  8. Season 6, Episode 18 : The Spark of Inspiration : Gina Woods : Co-Founder/Owner, Donna’s Recipe by Tabitha Brown

    09/16/2025

    Season 6, Episode 18 : The Spark of Inspiration : Gina Woods : Co-Founder/Owner, Donna’s Recipe by Tabitha Brown

    Fall is here, and host Jayzen Patria kicks off this episode with a masterclass in refreshing your personal brand. Just like the energy of new notebooks and fresh school supplies, autumn is the perfect time to reset how you show up at work. Jayzen dives into brand lessons from household names, showing why chasing trends can hurt your credibility and how staying true to your “brand DNA” helps you shine in a noisy workplace. Key TakeawaysTreat Fall Like a Fresh Start - Back-to-school season isn’t just for kids—it’s your cue to recharge your brand, reset your goals, and show up with fresh energy at work.Refresh, Don’t Reinvent - Successful brands evolve without abandoning their roots. In your career, that means updating your approach while staying true to what makes you uniquely valuable.Don’t Chase Trends - From Cracker Barrel to Lifetime TV, Jayzen shows how copying others or chasing “what’s cool” can backfire. The same is true in your career—lean into what your audience already counts on you for.Super-Serve Your Super Fans - Identify the bosses, peers, and clients who rely on you most and focus on consistently delivering for them.Know Your Brand DNA - Define the few words that describe who you are today—not who you were years ago. Anchor your brand in your authentic value and let that guide how you evolve.Be Premium, Not Generic - The biggest risk is blending in. Don’t let your career brand become “ a commodity like coffee.”  Jayzen is thrilled to welcome Gina Woods to the show.  She is the dynamic co-founder of Donna’s Recipe, who turned a fun nickname for Tabitha Brown’s hair into a multimillion-dollar beauty brand that’s now carried in Ulta and Target nationwide. Gina shares her entrepreneurial journey, how she scaled a self-funded brand, and why leaning into curiosity and community fueled their success. Guest Bio Gina Woods Co-Founder/Owner Donna’s Recipe by Tabitha Brown Gina Woods is a social entrepreneur, investor, and business advisor with a 15-year track record of creating and developing successful beauty brands that prioritize community reinvestment.  As a business mentor, Woods leads a business mastermind program empowering women to kickstart and expand their ventures. She has advised multiple businesses to multi-million dollar companies. Additionally, Woods established the LA Kids Entrepreneur Camp, an in-person hands-on educational program for young minds to engage with accomplished entrepreneurs and delve into the essentials of entrepreneurship. Find Gina on Instagram: @ginalosangeles Links  To book Jayzen for a speaking engagement or workshop, visit Jayzenpatria.com Follow Jayzen on his book journey at LeadWithYourBrand.com/book

    48 min
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About

Are you ready to Lead With Your Brand™ to your next career breakthrough Welcome to the podcast that showcases exceptional career success stories through personal brand journeys from entertainment, tech, media, and more.  Each episode, Jayzen Patria explores how successful leaders rise above by having a super-premium brand that drives their career forward, and you’ll get plenty of inspiration and practical tools to help you lead with your brand everyday as you drive towards your next career breakthrough.

Information

  • Creator
    Jayzen Patria
  • Years Active
    2020 - 2025
  • Episodes
    227
  • Rating
    Clean
  • Copyright
    © All rights reserved.
  • Show Website
    Lead With Your Brand!™