SaaS Sales Teams Can Increase their RFP Win Rate to 51% - James Breen and Amy-Louise Tracey - Revenue Today - Episode # 077 Revenue Today

Today, we welcome James Breen and Amy-Louise Tracey, the Director of Sales and Senior Account Executive of Loopio respectively. They provide an overview of how you can increase your RFP win rate to 51% and some benchmarks SaaS teams utilize to achieve this.

Takeaways

Most SaaS teams achieve a 46% win rate in RFPs, but one-third are winning 51%. However, it is important to note that not a single one is winning every single RFP.
Companies regardless of size, from 10 to 10,000 employees, can benefit from learning the benchmarks and strategies that increase RFP win rate.

Quote of the Show

"46% is very much the average win rate of a software team, but there's over a third of organizations who have much higher than that, so a 51% win rate here. What do we want to see, or what do we want to learn about, and what are the strategies that they are actually employing in order to get this higher win rate? So these organizations, a third of them have a win rate of 51% or higher... no one is winning a hundred percent of RFPs." - Amy-Louise Tracey

Connect with James and Amy-Louise in the links below:

James
Amy-Louise
Company website
2022 Loopio Benchmark Report

Ways to tune in:

Amazon Music
Apple Podcast
Spotify
Google Podcast
YouTube: https://youtu.be/6KEho9RSaHs