The Scale Up Show Ryan Staley

Join Ryan for part 1 of his interview with Andrew Johnston, the head of sales at Superhuman, for an in-depth conversation about measuring the impact of AI products. Andrew discusses strategies for growing B2C and B2B businesses, highlighting the key factors that contribute to Superhuman's success. 

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS


Superhuman, designed as the fastest email experience, saves users around 4 hours per week and helps them respond 12 hours faster, offering a glimpse into how email would look if designed in 2024.
Superhuman's B2C growth leverages PLG levers, while B2B uses a product-led sales motion, targeting power users within corporations to expand team adoption.
Transitioning from B2C to B2B requires adapting messaging, targeting different buyers, and meeting higher ROI expectations as the company moves upmarket.
Quantifying ROI involves comparing pre and post-adoption metrics, such as time savings, email volume, and response speed, to demonstrate productivity gains.
AI enhancement, like writing emails in the user's voice, complements the core value proposition, with 15-25% user adoption of AI features.
Connecting productivity metrics to business outcomes, such as increased sales rep capacity and outbound activity, is crucial for resonating with decision-makers.

BEST MOMENTS

"Point blank Superhuman is the fastest email experience, or designed to be the fastest email experience in the world."

"The way I like to think about it is if Gmail or Outlook were designed in 2024 versus 2005, how would that product look and what, what things would it have natively built in? And that is superhuman."

"Bar none, I think the first thing is getting the tool right, right? So it has to provide value, productivity gains, and efficiency gains as it stands. And then AI is the enhancement on top of that."

"We're trying to correlate the metrics that matter to that sales leader with the things that we know are true and what we can provide based on the outputs that the tool has seen."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan Staley interviews Ozan Unlu, the CEO and founder of EdgeDelta, an edge observability platform. Ozan shares his unique journey from engineer to salesperson to CEO, offering valuable insights on integrating AI into your organization profitably. Discover how to leverage AI without compromising margins and unlock the potential for growth.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS


AI has tremendous potential in various businesses, but it must be implemented in a way that ensures sustainable margins and a path to profitability.
AI augments human capabilities, providing context and awareness to professionals, especially benefiting those with less experience.
Preprocessing and curating data sets before feeding them into AI models is crucial for cost-effective AI integration at scale.
Integrating AI has significantly boosted productivity and efficiency in software development, potentially doubling the speed of feature development.
AI can accelerate research and analysis tasks, such as reviewing financial reports or customer interactions, saving time while providing comprehensive insights.
Regularly using AI to analyze website copy, marketing messages, and meeting discussions helps ensure clarity and effectiveness in communication.
AI assists in observability by identifying anomalies and potential production issues in large-scale data sets.
Continuous inference is a key concept for making AI work at scale with massive data volumes in observability.

BEST MOMENTS

"AI has a tremendous amount of potential in a lot of various different businesses. I think there is going to be very few businesses that are unaffected or untouched by AI."

"It's not so much replacing a person or replacing a role. It's very much augmenting what someone can do."

"We have probably doubled the amount of features and the efficiency and the speed at which we can develop within our organization internally.”

"If you have a large scale, if you have a lot of data and you are in observability trying to understand how do I actually make AI work at this scale, come talk to us."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

In this episode, Ryan shares some of the most exciting insights he has taken away from spending 30 hours using ChatGPT4o and Microsoft Copilot. Ryan pushes past the release hype and gives you the real use cases and best solutions for using AI in your existing applications.  

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS


Microsoft and Google are talking about the future capabilities of their AI software, these are things that aren’t available for use yet such as agents and text to video generators.
ChatGPT4o is as fast as promised, the speed at which charts and graphs can be built at a high quality is impressive. There is even a tab to be able to create a PowerPoint and export.
ChatGPT4o can integrate with Onedrive and google drive, the implications of this are far reaching in almost any business case.
Microsoft Copilot always appears to lag behind ChatGPT releases. However the Copilot functionality has a lot of use cases. Such as summarising web pages and creating content.
The Excel and Teams capabilities within Microsoft Copilot.

BEST MOMENTS

"There are some things blowing me away that are out right now”

“I love that use case because it makes creating visuals a snap”

“I think Microsoft is a sleeping giant here”

“This is gonna change a lot if you starts to understand this”

“Google Gemini is Still behind, still has issues”

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Join Ryan for part 2 with Advait Shinde, the chairman of GoGuardian. Advait shares his journey of growing his company from zero to over $100 million in just 10 years. He offers invaluable insights on bootstrapping, the power of a strong founding team, and the unlimited potential for businesses to create value in the ever-evolving landscape of technology and AI.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS


Having a co-founding team with hands-on product and engineering experience is crucial for accurately assessing the complexity of building and marketing a software product from scratch.
Entrepreneurs should prioritize building bootstrapped software businesses that require minimal upfront capital, allowing for greater control and flexibility in directing the company's growth and vision.
Self-awareness and reflection are essential for breaking through self-imposed limitations and achieving ambitious goals.
The most valuable companies of the future may not exist today, as new markets, services, products, and technologies continue to emerge, presenting near-unlimited opportunities for businesses to provide value to people.
Focusing on providing the most value to the most people, especially in the context of rapidly evolving technologies like AI, can lead to immense success and growth.
The economic and business landscape should be viewed as an ever-expanding pie with unlimited potential, rather than a fixed, finite pie with intense competition.
Embracing the differences between preventing malware on corporate networks and ensuring a safe learning experience for students led to the creation of a purpose-built solution for K-12 education.
Rapid iteration and incorporating user feedback on a daily basis were key to building a strong product-market fit and driving the company's explosive growth.

BEST MOMENTS

"We figured if we were able to enable this digital transition to be seamless, that we could do a few things. Firstly, we could take all of the amazing content and learning experiences that exist online and deliver them into the classroom in a way that would increase engagement."

"If you have that right team, you should be able to first hand build and market and sell a software product from scratch just with a co-founding team. And I think that that's critical as opposed to, let's say not having technical or product experience and therefore being sort of obligated to outsource that out to a consulting firm or something like that."

"Rather than view the world as this sort of fixed pie that everybody's sort of out competing each other with, I think it's much more interesting to imagine. The world of possibility that has yet to manifest entirely and in that, I think that there seems to be a near unlimited amount of opportunity."

"I think the process of really developing more self awareness of your own fear or insecurity or your own tendencies, especially to the extent they're shaped by your society or family or community or childhood experiences, all of these things sort of come together. Impinge a set of constraints on you. And so developing an understanding of that self awareness of that, I think allows you to pretty reliably break through those limitations."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Ryan is joined by Advait Shinde, chairman of Go Guardian, to talk about the future of AI for work and learning. They discuss how AI and machine learning in depth, Advait gives some tested AI frameworks for those trying to learn and master AI and also gives his thoughts on the future of AI in the workplace.

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS


Go Guardian enables students to learn and have access to better techniques to improve learning experiences.
Relating concepts in the context of things people already understand can help people learn and retain information
Whilst AI tools can aid learning in adults you can’t expect young children to be able to guide and give the necessary prompts needed.
A system needs an understanding of what stage of learning a student is at before beginning. One of the key ways to do that is to ask the students questions and identify the level of mastery from their answers.
A learning plan is just a sequence of skills that are required to meet an endpoint.
Large language models allow certain tasks to be completed much more efficiently, but they only can do this because of decades of thorough research by individuals and still require a lot of human input.
Advait believes AI skills will be essential for the future of work. He compares AI skills to internet skills 20 years ago, they were once brand new but now they are essential in any job.

BEST MOMENTS

"The way that we learn is by understanding the relationships of concepts between each other and I think chatgpt does a great job”

“You can’t expect a young child to take the self-directed control over their learning”

“Being successful with LLMs requires you to drive that learning yourself”

“The system needs to understand what is the current state of the student, what is the starting point of this journey”

“As AI changes workflows, more or less every workflow will be AI-enabled or AI-assisted…everything we know and do will be affected by AI”

 

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets

Join Ryan in part 2 of his conversation with Alex Atzberger for a deep dive into leveraging AI at scale across his 1500 employees and infusing it into their product. Discover the mind-blowing outcomes and results they've achieved by harnessing the power of AI on both the people and product side.

📈 From $100,000,000 to $400,000,000 in just 4 years, the journey of Optimizely is indeed inspiring. ✨ In this episode, Alex shares insights into AI use cases and the transformative potential for both people and products.

Tune in to learn how AI is powerfully shaping the future of work and product development. 

Join 2,500+ readers getting weekly practical guidance to scale themselves and their companies using Artificial Intelligence and Revenue Cheat Codes.  

Explore becoming Superhuman here: https://superhumanrevenue.beehiiv.com/

KEY TAKEAWAYS


AI is a driving force of change, comparable to the impact of mobile and the internet, but human adaptation is key to realizing its potential
Enterprises are exploring AI's value and accumulation points, with a focus on understanding its capabilities and limitations in the short term
AI can significantly enhance employee productivity and effectiveness by automating tasks and providing content-generation support
Investing in AI skill acquisition for employees is crucial, as it empowers them to become "superheroes" in their roles
Embedding AI into existing marketing platforms and processes can yield high value for companies
AI-powered testing and experimentation enable marketers to test multiple variables, leading to better results
Context-aware AI assists marketers throughout the campaign creation process, from brief writing to blog post suggestions
Enterprises must address regulatory concerns and find valuable use cases that align with their specific needs

BEST MOMENTS

"AI is going to be, in our lifetime, one of the driving forces, just as mobile was or the internet was relative to change in terms of how we work, how work gets done, what we can do as society and humanity

"I don't see AI as a zero-sum game. I really see it as actually expanding everyone's capability. It is a superpower that you give people."

"Embedding AI into existing processes can gain a lot of value. In our platform, Optimize D1, which is really that entire marketer life cycle and marketing life cycle where people ideate and create content and test content."

"You know, the generation and the people that can start taking advantage of this, they're just going to be more productive relative to what they do."

"Being context aware when the AI knows where you are in the process. So imagine, for instance, you are starting a campaign, you are writing a brief about the campaign, why you are running this campaign, you know, writing a brief for a campaign can be a tedious task for a marketer."

Ryan Staley

Founder and CEO

Whale Boss

ryan@whalesellingsystem.com

www.ryanstaley.io 
Saas, Saas growth, Scale, Business Growth, B2b Saas, Saas Sales, Enterprise Saas, Business growth strategy, founder, ceo: https://www.whalesellingsystem.com/closingsecrets