The podcast for technical people who find themselves responsible for sales and marketing, because they started a company or got promoted.
We interview experts and other technical folks who have figured out how to hack the sales and marketing world the way they used to hack code. Don't believe the myth that only "natural" sales people can sell.
Doug Brown on sales mistakes
Doug Brown started working when he was a young kid, and quickly learned the value of leverage, talking to customers and prospects, and building valuable referral networks. This served him well over a career that included joining the army, turning down a job in nuclear medicine because selling music equipment to bands like Aerosmith paid better, to working with Chet Holmes and Tony Robbins, and helping businesses improve sales effectiveness (including Tony's).
Bob Burg on How to Be a Go-Giver
Bob Burg, co-author of The Go-Giver, comes on Sales for Nerds to talk about how to do better by giving more, and the 5 laws from his book-- the laws of Value, Compensation, Influence, Authenticity, and Receptivity.
Plus, Bob (rightly) takes me to task for not being precise with words, and we have a great conversation.
Reuben Swartz on What I've Learned This Decade-- I mean year
What have we learned from 2020? Too much and not enough. I have to bring politics into the podcast, I talk about the importance of talking (and listening) and share my simple advice for 2021.
Angelique Rewers on Selling to Corporate Clients (without Proposals)
Angelique Rewers has bought corporate services from consultants, sold them to corporate clients, and now teaches others how to do it right. Learn her story and how to avoid the common mistakes small firms and solo consultants make when selling to big companies.
Ellen Melko Moore on creating a Super Tight brand on LinkedIn
Ellen Melko Moore discusses her journey from aspiring English professor to entrepreneur to consultant to Oprah and more, plus she gives practical tips on how to make the most of LinkedIn without being spammy.
Russell Thackeray gains multiple degrees, loses 168 pounds, and forgets to learn that sales is hard
Russell Thackery reviews his incredible journey from professional viola player to accidental sales star to entrepreneur and trainer, with lots of fascinating stops along the way.
Customer ReviewsSee All
Perfect for people who need people
Your job doesn’t have to actually be Sales to need this podcast. Everyone has to sell themself and their ideas. Pick up the skills in the podcast series to better the chances of people picking you!
Sales made easy (or at least less scary)
Reuben takes us to meet all sorts of people who have ended up being successful at selling, but who are not stereotypical sales people. If you’re a techie (or any other non-sales type of person) but have entrepreneurial aspirations, I can’t think of a better show to help encourage you on how to think about customer acquisition.
Also, there is wine.
Entertaining and informational — being a sales guy myself, I highly recommend