A sales fairytale. Is that even possible? There have been so many books written about sales and yet Hans Clijsters got bored with all of them. Hans thought why not write something completely different and explain sales and marketing with a fairytale. Here are his 3 main takeaways on sales strategy and tactics.
3 things you need to take care off:
Gain Trust: How do you gain trust? (You and your company.)
Boost your Value Proposition (real value, not a list of specs).
Cover risk. There are 2 types of risk you need to cover upfront:
What is the probability that things can go wrong?
What is the damage if it goes wrong?
You can buy the book here: https://bit.ly/2UHGIC7
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-- Michael Humblet is obsessed with designing, building and scaling sales engines and founder of Chaomatic.com and Schoolofsales.org , focused on unlocking & maximizing revenue growth trusted by over +230 companies. He is a seasoned sales strategist who served in different Sales Leadership functions. Michael Humblet is the host of The Sales Acceleration Show, the sales and marketing focused Q&A show on how to accelerate and scale your business.
More resources if You're Ready to Go Deeper: www.michaelhumblet.com
Podcast recorded and edited by The House Of Spark: https://www.thehouseofspark.com/