26 min
Sam Carvalho Gives 5 Tips on Branding your Practice | FP 74 Practice of the Practice: Faith in Practice Podcast
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- Management
Why is brand consistency important to building trust in your clients? How can you add a personal spin to your branding? What are some of the best designer tips when it comes to your business brand?
In this podcast episode, Whitney Owens speaks with Sam Carvalho about 5 tips on branding your practice.
Podcast Sponsor
Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.
You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week.
So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers.
If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.
To get 3 free months of TherapyNotes, no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe
Meet Sam Carvalho
Samantha Carvalho is a graphic designer with over six years of experience in both design and marketing. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Sam has been working with Practice of the Practice since 2016 and has helped over 100 therapist entrepreneurs take their practices to the next level by enhancing their visual branding.
Follow Sam on Instagram to see some of her work.
To work with Sam, head on over to www.practiceofthepractice.com/branding.
In This Podcast
* Avoid cliches
* Find ways to stand out
* Include something personal in your branding
* Hire a professional
* Have a brand style guide
1. Avoid cliches
Ever since I’ve started working with counselors, I’ve noticed that there are a lot of cliches out there, things like the lotus flower, hands raised etc. and when it comes to faith-based private practices things like praying hands and the fish symbol. These are fine if you really want to use them … but I would try to find a unique way of portraying them. (Sam Carvalho)
Find another icon or illustration that sets you apart in your logo design, or just use a recognizable font.
In design these days less is more, so you do not even need to include an illustration in your logo design, you can simply find a font that works for you and change it up a little bit to make it unique to you.
Designer tip: once you have your finished product, take away any leftover elements until there is nothing left to take away. Then you have your final product.
2. Find ways to stand out
This can come from anything, you can make yourself stand out by uploading an interesting headshot or having an interesting website.
* Use a pop-color to break the calming, soothing color scheme, especially in your call-to-action. This will help people notice the call-to-action and guide them to click on them.
* You can also use video on your website, a current trend. You can integrate your video into the website which will encourage user engagement with your content and therefore encourage engagement with your counseling practice.
Why is brand consistency important to building trust in your clients? How can you add a personal spin to your branding? What are some of the best designer tips when it comes to your business brand?
In this podcast episode, Whitney Owens speaks with Sam Carvalho about 5 tips on branding your practice.
Podcast Sponsor
Is managing your practice stressing you out? Try TherapyNotes! It makes notes, billing, scheduling, and telehealth a whole lot easier. Check it out and you will quickly see why it’s the highest-rated EHR on TrustPilot with over 1000 verified customer reviews and an average customer rating of 4.9/5 stars.
You’ll notice the difference from the first day you sign up for a trial. They offer live phone support 7 days a week.
So when you have questions, you can quickly reach someone who can help, you are never wasting your time looking for answers.
If you are coming from another EHR, they make the transition really easy. TherapyNotes will import your clients’ demographic data free of charge during your trial so you can get going right away.
To get 3 free months of TherapyNotes, no strings attached including their very reliable telehealth platform click on www.therapynotes.com and enter the promo code: Joe
Meet Sam Carvalho
Samantha Carvalho is a graphic designer with over six years of experience in both design and marketing. She loves working with a variety of clients on design-intensive tasks and is always up for a challenge!
Sam has been working with Practice of the Practice since 2016 and has helped over 100 therapist entrepreneurs take their practices to the next level by enhancing their visual branding.
Follow Sam on Instagram to see some of her work.
To work with Sam, head on over to www.practiceofthepractice.com/branding.
In This Podcast
* Avoid cliches
* Find ways to stand out
* Include something personal in your branding
* Hire a professional
* Have a brand style guide
1. Avoid cliches
Ever since I’ve started working with counselors, I’ve noticed that there are a lot of cliches out there, things like the lotus flower, hands raised etc. and when it comes to faith-based private practices things like praying hands and the fish symbol. These are fine if you really want to use them … but I would try to find a unique way of portraying them. (Sam Carvalho)
Find another icon or illustration that sets you apart in your logo design, or just use a recognizable font.
In design these days less is more, so you do not even need to include an illustration in your logo design, you can simply find a font that works for you and change it up a little bit to make it unique to you.
Designer tip: once you have your finished product, take away any leftover elements until there is nothing left to take away. Then you have your final product.
2. Find ways to stand out
This can come from anything, you can make yourself stand out by uploading an interesting headshot or having an interesting website.
* Use a pop-color to break the calming, soothing color scheme, especially in your call-to-action. This will help people notice the call-to-action and guide them to click on them.
* You can also use video on your website, a current trend. You can integrate your video into the website which will encourage user engagement with your content and therefore encourage engagement with your counseling practice.
26 min