Sarah Crockett, Global Chief Marketing Officer at Dickies | A Principled Approach to Leadership & Marketing More Than A Job

In this episode, Mike Poznansky chats with Sarah Crockett, Global Chief Marketing Officer at Dickies. Sarah considers herself a consumer advocate and has had a storied career with brands such as Vans, REI, Burton Snowboards, and Backcountry.com. Sarah talks about her experience leading marketing with Vans, their transition from an action sports brand to lifestyle brand, and why brands need to showcase how they value and convey authenticity, integrity, and being part of the community. Tune in to hear more from Sarah about cultivating a culture of creativity and collaboration, the traits she values as a leader, and much more.
 
This episode is hosted by Mike Poznansky. Mike is a strategist and entrepreneur passionate about the intersection of brand strategy and consumer psychology. He helps leadership teams create strategy and marketing programs as an advisor and through his agency, Neato.
 
Mentioned in This Episode:
Follow More Than a Job on Instagram at @morethanajobpod
Check out Neato at Neato.agency
Follow Neato on Instagram at @neatoagency
Sarah Crockett
Backcountry.com
Lucky Brand
Von Dutch
Vans
REI
Burton Snowboards