Scaffolding Behavioral Change Write Medicine

Brian McGowan PhD, FACEP planned to be the team orthopedic surgeon for Notre Dame football. After a month of working in an orthopedic rehab hospital when he was in college, he realized that he didn't know what he wanted to be when he grew up, but it wasn't going to be a physician. Lucky then for us. Brian has worked in academic, industry, and is co-founder of ArcheMedX. But the places he's been do not mark who Brian is. It's his passion for behavioral science, learning science, and research into medical education methodology that make him inimitable in the field of continuing education for health professionals.
Join us for a conversation about what continuing education practitioners can do to help learners think more efficiently and effectively. Points of interest include: ✔️ Which root skills are most important for CME storytellers ✔️ What the Ebbinghaus experiment is in learning science ✔️ How physical environments affect learning ✔️ Brian’s love for the three-slide-per-page print option for PowerPoints 
Resources 

Brian’s reading list 

Alter A. Drunk Tank Pink and Other Unexpected Forces that Shape How We Think, Feel, and Behave. NY: Penguin, 2013. 

McGowan B. #SocialQI: Simple Solutions for Improving Your Healthcare. 2012. 

Milkman KL, et al. Megastudies improve the impact of applied behavioral science. Nature. 2021;600:478-483. 

Murre JMJ, Dros J. Replication and analysis of Ebbinghaus’ forgetting curve. PLOS One. 2015; 10(7): e0120644. doi:10.1371/journal.pone.0120644

Roediger HL, III. Remembering Ebbinghaus. Cont Psych. 1985;30(7):519-523.

Connect with BrianArcheMedXTwitter LinkedInemail: brian@archemedx.com
Connect with AlexTwitterLinkedIn email: alex@alexhowson.com  
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