31 episodes
Scaling Uncensored with Next Level Ambitions Next Level Ambitions
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- Business
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5.0 • 12 Ratings
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Are you ready to scale your eCommerce brand, but you’re unclear on the path to take to get there?
If you’re looking for the real game on what it takes to grow your eCommerce brand, then scroll no further because Scaling Uncensored delivers just that.
Your hosts, Kai Ravariere, Tieron Spear and Tommie Powers are sharing raw and uncut insights from eCommerce operators, founders, marketers, and investors alike to give DTC eCommerce brands, like you, the best kept secrets to optimizing every aspect of your business.
Whether you’re bootstrapping or backed by investor and venture capital, Scaling Uncensored is here every Wednesday to provide detailed insight into the best way to think about and approach hiring teams, building out stronger marketing programs, attaining improved profitability, cutting operational and acquisition costs, establishing stronger advertising that's scalable in today’s privacy-first world, and so much more.
Tune in each week for guest expert interviews, valuetainment, and opinion segments that will allow you to eavesdrop on real conversations with some of the savviest marketers in the industry and hear their personal experiences in building, scaling, and growing eCommerce brands.
From marketing to fulfillment to manufacturing and operations - they’re covering it all in an effort to help you identify the chinks in your business armor and begin building stronger foundations so that you can scale faster, smarter, more predictably and, of course, more profitably.
Find out more at nextlevelambitions.com
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Increase Conversions with The Betty Crocker Secret
Want to build an empire with products customers love? This episode unpacks the behind-the-scenes strategy of how Betty Crocker cracked the code to sell cake mix. You’ll learn about emotional resonance in marketing, maximizing what you already have, and figuring out why customers buy in order to take your brand to the next level and increase your conversions. Tune in as Tommie and Tieron dig into psychographics, growth strategies, product positioning and more game-changing eCommerce insights in this week’s episode of Scaling Uncensored.
In this episode, you'll learn:
How Betty Crocker cracked the emotional code to sell cake mixHow understanding emotional resonance can dramatically improve your marketingWhat it means to "unlock a universe" for your business and the first step to doing soAn exercise to figure out the emotional reasons customers buy from youHow to unlock the cheat code to create a business ecosystemHow knowing your “why factor” will allow you to properly position other productsWhat it means to build a 100-year brand that withstands generationsBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
Resources:
Join the Scaling Uncensored Podcast Discussion Group on FacebookWhere We Can Connect:
Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts -
4X eCommerce Sales With This
Tommie and Tieron reveal their battle-tested secrets to 4X your eCommerce revenue — without spending more on ads! Tieron explains his journey from selling products on Amazon to building his own eCommerce brand and what he focused on to continually optimize conversions and scale. They discuss leveraging what you have, to get to the next level in business. They also announce an upcoming 5-day challenge to help brands install conversion boosters, uncover what’s currently killing conversions, and maximize traffic using their proven frameworks. Don't miss it!
In this episode, you'll learn:
How Tieron went from working with Blackwater to selling hair care products onlineThe "copywriting moment" that showed Tieron the power of words in marketingHow creating a custom hair product for a local salon lead to eCommerce successThe core challenges Tieron faced when transitioning from Amazon to ShopifyThe power of custom dashboards and conversion optimizationThe client breakthrough that took one founder from $130k to $500k per month in revenueWhat will be covered in the upcoming 5-day Challenge hosted by NLAHow TikTok's new feature can help eCommerce brands offer huge discounts without losing profit
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
Resources:
Find Out More Info on the Upcoming Challenge Hosted by NLAJoin the Scaling Uncensored Podcast Discussion Group on FacebookApply for the Next Level Ambitions Mastermind
Where We Can Connect:
Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing Podcasts
If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts -
Breaking The Myth of Needing More Traffic to Scale
Have you heard that more traffic automatically means more sales? Kai, Tommie and Tieron are here to debunk that myth in this gem-filled episode. They cover several key topics that can boost conversions and sales, including improving your website design and functionality, diversifying messaging to reach more audiences, and driving traffic directly to social media platform shops. They also answer if your product really needs a special sauce to be successful.
In this episode, you'll learn:
Why your website design could be affecting conversionsHow to diversify messaging to reach multiple audiences with your productHow to use competitor reviews to improve your own productWhy you should test driving traffic directly to platform shops like TikTok and InstagramInclusive marketing vs. Exclusive marketingWhat you should have in place before ramping up traffic to maximize returns
Be sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
Resources:
Get Free Money From TikTok Shop: Do This for Black FridayFind Out More Info on the Upcoming Challenge Hosted by NLAJoin the Scaling Uncensored Podcast Discussion Group on Facebook
Where We Can Connect:
Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing Podcasts
If you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts -
Get Free Money From TikTok Shop: Do This for Black Friday
Ecom founders, do not sleep on this episode! Tommie, Tieron and Kai unpack TikTok's game-changing 50% discount subsidy for this coming Black Friday and Cyber Monday holiday season. You'll hear insider tips on how to capitalize, including revisiting your media plans and getting your TikTok Shop ready for live streaming sales. With social platforms battling for your ad spend, this is huge for increasing conversions. Tune in to get the scoop on leveraging this once in a lifetime opportunity to crush your holiday sales goals!
In this episode, you'll learn:
The scoop on TikTok’s offer for sellers during Black Friday & Cyber MondayThe requirements to be eligible for TikTok's holiday promotionHow brands can drive traffic to take advantage of the discounted TikTok Shop dealsHow to tie in TikTok Shop's live streaming capability to maximize this promotion opportunityWhat your brand should consider operationally before participating in this promotionHow to best optimize your TikTok presence now to be prepared for the holiday seasonThe long-term shifts in the eCommerce landscape this promotion could catalyzeBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
Resources:
Read the Forbes Article on TikTok’s AnnouncementJoin the Scaling Uncensored Podcast Discussion Group on FacebookWhere We Can Connect:
Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts -
Actively Black at New York Fashion Week: An eCommerce Masterclass
Tommie, Tie and Kai discuss Actively Black, an apparel company known for its high quality athleisure wear, and analyze what makes the brand successful - from its premium materials and inclusive sizing to strategic influencer marketing. This episode is full of gems and lessons for eCommerce founders with an emphasis on strong purpose, top-notch branding, quality fulfillment, and designing products with marketing and influencer collaborations in mind. Tune in to hear their analysis of what makes Actively Black's business so successful and learn the secrets to implementing these same strategies for your brand!
In this episode, you'll learn:
What impressed Tommie the most with his personal purchase from Actively BlackHow to nail shipping speeds and inventory management even amidst a big marketing campaignStrategies to build a strong brand identity and influencer marketing programWhy quality product and experience is so critical for successful influencer marketingHow you can learn from Actively Black's attention to product, fulfillment, and marketing detailsThe importance of standing for something as a brand and how this can be a game changer for long term successHow to create consistency across your products, website, and the fulfillment experienceUnique influencer marketing strategies to take away from Actively BlackBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
Resources:
Join the Scaling Uncensored Podcast Discussion Group on FacebookApply for the Next Level Ambitions MastermindWhere We Can Connect:
Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts -
Little Hinges Swing Big Doors Small Tweaks Equal Big Money
Get ready for a masterclass of an episode! Tommie and Tieron discuss strategies to optimize your brands performance through small tweaks, like two-step registration to reduce friction, adding geo-targeting, and understanding your maximum cost per conversion. They share stories of huge revenue lifts from minor changes, and emphasize why you should always be testing to find the tweaks that will yield big results when applied under the right strategy. Tune in to learn tactics from the pros to incrementally improve your business.
In this episode, you'll learn:
The importance of testing small tweaksHow breaking registration into two steps can reduce friction and boost conversionsWhy understanding your maximum cost per conversion is crucial for scalingWhat geo-targeting is and how it can increase opt-in ratesHow introducing payment plans can create a cash windfallExamples of how a growth mindset focused on optimization and stacking small wins will lead to ultimate successBe sure to check out the next episode of Scaling Uncensored and follow on social media for even more exclusive e-commerce game.
For full show notes head to: nextlevelambitions.com/resources/podcasts/
Resources:
Apply for the Next Level Ambitions MastermindGeo Location ScriptWhere We Can Connect:
Follow Us on FacebookFollow Us on InstagramCheck Out Our WebsiteCheck Out Our Other Ecommerce Marketing PodcastsIf you’re enjoying this podcast we encourage you to please leave a review, share this episode with someone who needs to hear it and hit the subscribe button so you don’t miss out on any future episodes! Click here to subscribe on Apple Podcasts
Customer Reviews
Power of Marketing
It’s extremely difficult to find people who have done and are DOING the thing they are talking about and these 3 have done and are doing the THING! Years of knowledge in just a few episodes! Everyone is talking about marketing but they really break it down!
Just what I needed
I’m new to the space of affiliate marketing through making YouTube ads. I learned of Tommie through his Foundr course. I have not been able to purchase that training yet, but his knowledge on Google Ads is what I need. Listening to this show I’m learning so much from the team. I’m looking forward to more.
IF YOU’RE A FOUNDER, YOU NEED THIS PODCAST.
After experiencing many of the faux pas mentioned in various episodes of this podcast and losing thousands of dollars each month, I was blessed to be invited to a beta group with Tieron where he poured so much into us that it became clear that I NEEDED this Brother’s one-on-one consultation specifically for my brand. I happily and eagerly paid for my first consultation with him, and everything changed. He looked into my backend for my Facebook ads, Instagram ads, and my Klaviyo then requested a meeting with my then ads manager. What he told me after that meeting, in no limit of time and no uncertain terms, drastically changed the trajectory of my business. In fact, I can safely say that to that point, my business was more of an expensive hobby than a business until he translated all that my backend data was saying and what we needed to do to get it to become a six then seven figure business. I didn’t fight him on what he directed me to do. I simply submitted and followed his instructions. The result was that my brand went from doing inconsistent sales that ranged from $50 to $300 a day to consistently hitting between $900-$1300 a day. And we’re talking within 60 days. The first jump in sales was from $300 a day to $680-$750; then it jumped to the $900-$1300. AGAIN WITHIN 60 DAYS! I had been working several years on just getting some sales, and the knowledge and understand this man had validated and proved to me that my business ideas could be exponentially monetized, and that I was not crazy within just sixty days.
After dreadfully having to take a hiatus from my business to focus on some family tragedies and readying myself to get back to work, I am grateful to find that Tieron, Kai, and Tommie have put together this podcast. I completely trust Tieron, and I’ve only had the honor of having one conversation with Kai and Tommie; but it was clear that the degree of brilliance and competence among them is absolutely gargantuan. The three of them together is priceless and a recipe for success, if their guidance is followed.
This podcast helps any ecommerce founder to better know what you don’t know and offers direction on how to get in the know.
Thanks so much for doing this Tieron, Kai, and Tommie!