School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast

Dave Jackson
School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Podcast

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

  1. Understanding Platform Fees: Best Options for Podcast Donations and Premium Content

    SEP 2

    Understanding Platform Fees: Best Options for Podcast Donations and Premium Content

    Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation. I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Platforms Discussed:Donation Only (No RSS Tools) Paypal Buy Me a Coffee Fanlist Kofi Premium Content Tools Supercast Patreon Memberful Hello Audio Captivate Buzzsprout All of these platforms have their own strengths. If I just wanted to accept money, I'd use Buy Me a Coffee. If I wanted to sell premium content, I would use Supercast (although Captivate and Buzzsprout are very attractive if you are using them for hosting). Supercast has a super easy onboarding for new listeners with a two-click install, and their percentage is in alignment with others (if not less). Keep In Mind: A show with WOW content will likely get around 3% of its audience to engage. New podcasters should focus on building great content and their audience instead of monetizing, which can lead to disappointment. There are MANY other ways to make money with your podcast besides advertising and asking for support. See my book Profit From Your Podcast. Full details at schoolofpodcasting.com/947 Because of PodcastCongrats to James Cridlan of Podnews who was asked to come on BBC News and discuss the new deal with Kelsie brothers podcast. Check out how this happened in his article. Jen Bryney of Congressional Dish got to cover both the Republican and Democratic party events via her connections with C-Span. Jenn your video from outside the DNC was touching. Keep up the great work. Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't...

    47 min
  2. Podcast Movement Reflections 2024 from DC - Now With Plugins!

    AUG 26

    Podcast Movement Reflections 2024 from DC - Now With Plugins!

    Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet. I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd talk about plugins that can clean things up. Full show notes are on the website. Join the School of Podcasting Community Risk-FreeAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. MENTIONED IN THIS EPISODERode Interview Pro Portable Microphone $244ish https://supportthisshow.com/rodeinterviewpro Shure Movmic Wireless Mics (small - great for video) https://geni.us/shure-movmic PodProtect https://podprotect.email/ GW Centeric (Greg Wells) $36 https://supportthisshow.com/gwcentral Clarity VX Noise Removal $39 https://supportthisshow.com/calrityvx Accentize DX Revive Pro $299 https://www.accentize.com/dxrevive/ Descript Studio Sound https://supportthisshow.com/descript Scheps Omni Channel 2 $39 https://supportthisshow.com/scheps Audio Sigma Podmobile $359 https://audiosigma.com/ 10 Free Plugins for Garageband (AU not VST) https://www.musicianwave.com/free-garageband-plugins/ Adobe Enhance https://podcast.adobe.com/enhance Dealcasters Chris and Jim https://www.podpage.com/dealcasters/about/ Paul Colligan's Podcast Partnership a href="https://podcastpartnership.com"...

    57 min
  3. These Two Words Cost Him Millions of Dollars

    AUG 19

    These Two Words Cost Him Millions of Dollars

    DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around. Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a comedian millions of dollars. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month Without Warning Podcast Podcaster Happy Hour Gamertag Radio GARM Tom Segura Your Mom's House Getting Fired From McDonald's Libsyn to Use Barometer Jim and Chris from Dealcasters Mentioned in this episode: Where Will I Be? Live Appearances I'd love to meet you. To check out my latest appearances, click the link below. To have me speak at your event, go to www.schoolofpodcasting.com/contact. Where Will I Be? Question of the Month: Let's Talk Chapters Some podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). Question of the Month Everything Your Need - Everywhere Your Need It - Every Question Answered Are you ready to take your podcasting skills to the next level? Look no further than the School of podcasting. The number one site for learning how to podcast. Here’s why: First, you can learn everything you need to know everywhere you go. Whether you’re on your phone, computer, tablet, or TV, the best resources are right here. Second, anytime you have a question, Hall of Fame Podcaster Dave Jackson is just one click away, and offers unlimited coaching. Throw in the...

    42 min
  4. Beyond Surveys How Real Conversations Grow Your Podcast

    AUG 12

    Beyond Surveys How Real Conversations Grow Your Podcast

    Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners. In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-one Zoom calls with users, we uncovered crucial feedback that transformed our product. This approach can work wonders for your podcast too! Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27 Click Here to Upload/Record Your Answer Question of the Month Where I Will Be?I'll be speaking at Podcast Movement in Washington DC August 19-22. Ecamm Creator Camp October 15-18 in (Bostonish MA) I'll be speaking at Podindy.com on November 9th I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where Want me to speak at your event or online meetup, contact me here. Mentioned In This EpisodeThe Audience Is Listening: A Little Guide to Building a Big Podcast Podpage.com Joining the School of Podcasting a href="The Audience Is Listening: A Little Guide to Building a Big Podcast" rel="noopener noreferrer"...

    32 min
  5. Unraveling the Power of Word-of-Mouth in Podcast Recommendations

    AUG 5

    Unraveling the Power of Word-of-Mouth in Podcast Recommendations

    70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show. We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value. When you deliver something you can't get any place else. Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27 Click Here to Upload/Record Your Answer Question of the Month Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month ParticipantsKim Newlove https://www.thepharmacistsvoice.com/ https://www.perrysburgpodcast.com/ Paul from Pass ACLS a href="https://passacls.com/" rel="noopener...

    46 min
  6. Because of My Podcast: Dave Edition

    JUL 29

    Because of My Podcast: Dave Edition

    My last day at Libsyn was July 12th, 2024. I'm starting a new chapter in my podcasting career, and so to announce the next chapter, I thought it might be fun (and maybe inspirational? ) for newbies to see what is possible with a podcast. Last week I talked about my journey through technology. I explained that where I am now is NOT where I started and it took years to get here. Today I'm talking about the most important benefit of podcasting (and it's not money, or fame). It's relationships.  You will see that one teacher gave me a nudge. Once I started podcasting (because it was WAY HARDER in 2005), when I wasn't working on making GREAT content, I was working on growing my network through relationships. I am still in contact with many of those today.  Your Podcast Leads To OpportunitiesYou are seen as an expert (no matter if you want to be or not) and that positioning leads to opportunities. Those opportunities lead to relationships. Those new relationships lead to more opportunities. If you DON'T QUIT, the wheel keeps turning. It does not happen overnight, and it might take years. Some might say I have first mover advantage. Let's say that is true. So did a whole lot of other people. There is one big difference. I didn't quit. I'm still here.  Opportunities Lead to RelationshipsI had Spreaker, Blubrry, and Libsyn representatives on my show. I would see these people at events. Your podcast can be a digital resume. When the New Media Expo needed a new head for their podcasting track, all of these hosting companies had one name they recommended: Dave Jackson.  Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27 Click Here to Upload/Record Your Answer Question of the Month Where I Will Be?I'll be speaking at Podcast Movement in Washington DC August 19-22. a href="https://www.ecamm.com/camp/" rel="noopener...

    58 min
  7. Dave Jackson’s Journey from Basic Gear to Professional Podcasting

    JUL 22

    Dave Jackson’s Journey from Basic Gear to Professional Podcasting

    I had two people ask me about the "Behind the Scenes" operations of the School of Podcasting. I was nervous about doing this episode. If you're new to the show, I normally don't talk about myself for 47 minutes. As I had two people ask similar questions, I thought I'd share information about: Where I Started (start ugly - great book) My first podcast setup My first "business office" Why and how I upgraded (and why you probably don't need to). What I'm using now for the podcast and the business. I also mention the Podcaster Happy Hour (check out this new networking and education event). Got Feedback On This Episode? I'd love to hear what you thought about this episode. If you have a minute or two, it's less than five questions and works great on your phone or computer.  Share Your Thoughts Question of the MonthSome podcasters spend time putting in chapters that include artwork and links. Where are you when it comes to chapters? Did you know they exist? Do you use them in your show? As a listener, do you like them? Hate them? Click the link and let me know (and don't forget the name, elevator pitch, and link to your show). I need your answer by 9/27 Click Here to Upload/Record Your Answer Question of the Month Join the School of Podcasting Community Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription. Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question...

    50 min
4.7
out of 5
330 Ratings

About

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

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