859 episodes

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

School of Podcasting - Plan, Launch, Grow and Monetize Your Podcast Dave Jackson

    • Business
    • 4.7 • 322 Ratings

You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.

    Helping Your Website Rank Better With Podpage Elite

    Helping Your Website Rank Better With Podpage Elite

    I first interviewed Brenden Mullen from Podpage back on episode 728. Today he's back as they have added Podpage Eilite a new plan that adds tools to help your podcast get found, notify guests, provide stats on links and more. 
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
     What is Podpage?
    Podpage replaces tools like WordPress, Wix, Squarespace, or any other website tool. It is NOT a media host (it works with any podcast hosting company that provides a valid RSS feed). It integrates with email tools like Mailerlite Convertkit, Speakpipe, Google Analytics, and more. 
    What is Podpage Elite?
    Podpage Elite is for the podcaster looking for tools to help them be found with SEO, see their reviews along with:
    Advanced SEO analysis Reviews from 175+ countries Zapier connection Automated guest alert emails Episode deep linking Private feed support Pretty link click data Host downloadable files Listener episode email alerts (Early 2024) Automatic transcription (Early 2024) Check out Podpage at www.trypodpage.com 
    Learn Podpage at www.learnpodpage.com 
    Mentioned In This Episode
    Join the School of Podcasting Community
    Try Podpage
    Learn Podpage
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    Spark Ignite Conference
    Cancer and Comedy
    No Agenda Show
    Curry and the Keeper
    Algos Explanation
     

    • 43 min
    Unlocking the Potential of Feed Drops: Strategies for Growing Your Podcast's Audience

    Unlocking the Potential of Feed Drops: Strategies for Growing Your Podcast's Audience

    Today we are diving into the strategy of "feed drops" in podcasting. Some special guests are joining us, including York Campbell, Randy Black, and Zoe Richardson.
    In this episode, we'll explore the concept of feed drops, where a show drops an episode into the feed of another show to gain new listeners. Our guests will discuss their experiences with feed drops and share their perspectives on whether it's an effective strategy.
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
     Feed Drops: 
    Feed drops can be a powerful strategy to gain new listeners and broaden your reach in the podcasting realm. By dropping an episode into the feed of another show, you not only introduce your content to a new audience but also establish connections with other podcasters. Just make sure the dropped episode aligns with the tone and subject matter of the host show to keep your listeners engaged.
    Participants:
    Randall Black from Work From The Weight
    Zo Richardson from Backlook Cinema
    York from Welcome to Earth Stories
    Consider Your Source:
    There are a number of different types of podcasters. Here are just a couple:

    Fun Seekers
    Serious Hobbyist The Side Hustle-ist There are also many ways to monetize your show. The Value Four Value model is gaining steam, and everyone talks about podcast advertising. With the above types of podcasters they have different motivations and metrics. 
    People who work in the advertising end of podcasting focus on making sure advertisers are happy. 
    With this in mind, when you hear news, insights, and ideas about podcasting you might consider evaluating what persepctive they are coming from. There is no "wrong" perspective as there are many ways to plan, launch, grow, and monetize your show. 
    For example one recent written by Steve Goldstein on the Three Eras of Podcasting
    seemed to hint that podcasting started when advertising arrived. This makes sense coming from Steve who works in the advertising side of podcasting. 
    Podcast Rewind
    I appeared on The Flow by Ecam, talking about how to start a podcast. I shared a story about the gear I used when I first started podcasting.
    QUESTION OF THE MONTH
    Each month I ask you to chime in on the show so we all can learn together. Be sure to tell use about your show, and mention your website.
    Leave Your Answer at  www.schoolofpodcasting.com/question
    Mentioned In This Episode
    Join the School of Podcasting Community
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
     
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 
     

    • 25 min
    When Do I Launch Crowdfunding For My Podcast, And What Is the Best Platform?

    When Do I Launch Crowdfunding For My Podcast, And What Is the Best Platform?

    in today's episode, number 897, we'll dive into the crowdfunding world and discuss the best platforms to use. We'll discuss various crowdfunding platforms like Patreon, Glow, Supercast, Spotify and more, comparing their features and implementation.
    But crowdfunding comes with its own set of challenges and concerns. We'll address these issues, including worries about not making enough money, the time and effort required for promotion, and potential restrictions on speech.
    So, whether you're just starting out or looking to explore new opportunities for monetizing your podcast, this episode is packed with insights and strategies to help you make informed decisions. 
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    You can get a free PDF report that summarizes all of this information HERE.
    Tables and a much deeper dive on the website at schoolofpodcasting.com/897
    Check out Dave on Buy Me a Coffee
    Dave's Stripe Donate Option
     
    Mentioned In This Episode
    Join the School of Podcasting Community
    Keith Fong Because of My Podcast: Way to the Quality Warrior
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    Glow.fm
    Supercast (aff)
    Supporting Cast
    Buzzsprout (aff)
    Captivate (aff)
    Stripe
    Paypal 
    Storyworthy Book
    Set Up Your Show to Value For Value Video Podcasting 2.0
    Eric Bennet Interview From Supporting Cast on Podglamorate
    Podcasting 2.0 Show

    • 56 min
    Parameters, and Perspectives, to Prepare for Proven Podcast Marketing Success

    Parameters, and Perspectives, to Prepare for Proven Podcast Marketing Success

    What works for one podcast may not work for another podcast because their audiences are different. Think of the two female singers, Adele and Pink. The are both authentic, talented singers. One tends to stand on stage, tell stories, and perform in a dress. The other does gymnastics that include floating around the entire outside stadium. Could you see Adele flying around a stadium? 
    Instead, know your "WHY" and your "WHO" so you can figure out your WHAT and deliver it authentically in a way that doesn't bore your audience. 
    Plus, we'll tackle the ever-elusive topic of measuring success. I'll reveal the strategies and tools I use to track traffic and engagement and the importance of creating engaging content that keeps listeners coming back for more.
    Tools To Use To Help You Identify What Works With Your Podcast
    Instead of just linking to your website, you can add UTM parameters (this isn't as geeky as it sounds). A UTM is Urchin Traffic Monitor (we really don't care). These parameters can be thought of as leaving a breadcrumb so that when you check Google Analytics you can see where the audience specially came from. I'm currently using Fathom Stats, which are not free but are easier to read and a bit more privacy-focused.
    Add UTMs to a Link using the Google UTM Creator
    the Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store There are parameters you can add that will be seen in your Google Analytics. I have been using Fathom stats as they are easier to understand (it's not free, but I prefer checking out my stats without the frustration of digging through Google Analytics). 
    Why I Like Switchy
    Switchy is a tool that is currently available for a lifetime deal on App Summo. Not only does this create easy-to-remember links like www.supportthisshow.com/q2u (which is my affiliate link for the Samson Q2U microphone), but it creates trackable QR codes, and the ability to set UTM parameters and save them as a template. 
    When You Can See What Works, You Can QUit Doing Those Actions That Don't
    For a while I was putting videos on twitch (primarily known for gaming) and I just didn't any reaction (so I quit wasting my time for now). 
    I have videos and screenshots at www.schoolofpodcasting.com/896
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Live appearances?
    I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
    QUESTION OF THE MONTH
    Each month I ask you to chime in on the show so we all can learn together. Be sure to tell use about your show, and mention your website.
    Leave Your Answer at  www.schoolofpodcasting.com/question
     
    Mentioned In This Episode
    Join the School of Podcasting Community
    Profit From Your Podcast Book
    Power of Podcasting Network
    Dave's YouTube Channel
    Dave's Podcasting Newsletter
    Buy Dave a Coffee
    Put Dave In Your Pocket
    Where Will Dave Be?
    Question of the Month
    Bitly
    Google Analytics
    Switchy
    Fathom Website Stats
     
     

    • 41 min
    What Alex Sanfilippo learned after talking to 1600 Podcasters

    What Alex Sanfilippo learned after talking to 1600 Podcasters

    Alex Sanfilippo has the heart of a servant and has made tools for podcasters that help them, and in some cases pay them, to be better podcasters. He is one of the co-founders of PodPros (makes of Podmatch, PodcastSop, Podlottery,Podscore) and he is the host of Podcasting Made Simple. Today, he shares 10 Factors of Podcasting Success.
    Erase Your Weaknesses With Podscore you take a survey, and answer a few questions, and it identifies areas which you are doing well, and those that need some work (and it's completely free). 
    Alex interviewed 1600 podcasters and summarized the following:
    10 Factors of Podcasting Success 1. Self Discipline 
    2. Self Care
    3. Displaying the Value to the Listener - Crystal Clear
    4. Clear Strategy to Grow and Monetize Your Show
    5. Consistent Plan In Every Episode
    6. Keep Your Show Organized
    7 Have a team to Delegate 8
    8. Have Conversations with Your Audience 
    9. Consant Improve Your Podcasting Craft
    10. Have Accountability Partners and Community
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Where I Will Be?
    I look forward to seeing you all, please come up and say hi. To see my full itinerary, go to schoolofpodcasting.com/where
    Mentioned In This Episode
    Capsho
    Podmatch
    Podscore.io
    Live Well and Flourish
    Cancer and Comedy
    Connection Therapy
    School of Podcasting
    Podcasting Three-Legged Stool
    Connect with Alex
    Follow the Show and Never Miss an Episode on:
    Apple - Google - Spotify - Amazon
    Check out New Podcast Apps for apps to stream bitcoin to podcasters.
    Did You Get Value From This Episode?
    Enjoy the Show? Buy Dave a Coffee
    and give some of that value back. 
     This is show 895 which you can find at www.schoolofpodcasting.com/895
     
     
     
     
     

    • 41 min
    19 Amazing Tips To Speed Up Your Podcast Workflow

    19 Amazing Tips To Speed Up Your Podcast Workflow

    In this episode of the School of Podcasting, we dive deep into time-saving tips for podcasters. I discuss my own experiences and lessons learned, along with a lineup of fantastic guests.
    We cover a wide range of strategies to improve productivity and efficiency in podcasting. From utilizing second screens and mastering keyboard shortcuts to automating tasks with templates and transcription tools, we explore ways to streamline the podcasting process.
    Throughout the episode, we highlight individual stories and hacks from our guests, showcasing their unique approaches to saving time in podcasting. Overall, this episode is a treasure trove of practical advice for podcasters looking to make the most of their time and create high-quality content.
    Join the School of Podcasting Community Risk-Free
    Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting.
    Use the coupon code schoolofpodcasting.com/listener to save on a monthly or yearly subscription.
    Participants and Efficiency Tips Scott from What Was That Like is speeding up editing using keyboard shortcuts and a Red Dragon M908 Gaming Mouse (aff)
    Craig from Live Well and Flourish is speeding up editing by using iZotope plugins. I use Dialogue Enhance 2.
    Jill from Fit Stong Women Over 50 eliminates editing by doing more research for your interviews.
    Branden uses the sound pads on the Zoom Podtrak P4 to help identify edit marks (he assigned tones from Audacity to the pads)
    Karin from Just Grow Something uses templates where she adds all of the files she uses for her show and saves it as a template. Then opens the template and chooses "Save As," and gives it a new name (so the blank version of the episode stays blank).
    Kim from the Pharmacists Voice also uses Templates for her audio, her images (using Canva), and anything else.
    Jim from Home Gadget Geeks ensures any online tools (like auphonic) he uses take advantage of any integrations. Tools like Active Pieces and Zapier can tie two products together.
    Mark Vinet from the History of North America and Historical Jesus batch records.
    Steve Steward from the Podcast Editors Academy and his own Editing Service uses two monitors, which speed things up and make things less stressful.
    Tips To Speed Up Your Podcast From Dave Use the playback speed option in Audacity. It will make people sound like chipmunks, but every little bit helps.
    Use Text Expander to create templates or anything you type over and over (Libsyn.com has a snippets feature as does Captivate, which has episode defaults (templates).
    Podpage is a set-it-and-forget-it website tool. You create an episode, and it just appears on your website. You can learn Podpage for Free. Podpage also has an episode signature at the bottom of every episode on your site.
    A Transcription service like Otter or any AI Transcription tools can be used for editing.
    I use Evernote to organize my thoughts to avoid wasting time looking for things. A cheap alternative to Notedex.
    Use a calendar scheduling tool like Acuity Scheduling, Tidycal (although it's having an issue), or Calendly. Using these tools takes the stress out of scheduling guests.
    I Use Brandy to manage my Press kit.
    Use your audience, who often have time, treasure, and talent, to help you with your show.
    Pin a folder to the left navigation in Windows Explorer and the Finder on a Mac so you don't have to dig down to get to the folder.
    Pay someone to do your editing.
    Join the Newsletter For More Podcast Tips
    Want more podcast insights, tips, tricks, and

    • 40 min

Customer Reviews

4.7 out of 5
322 Ratings

322 Ratings

JohnEmotions ,

Valid info, reliable source, slight bits of cringe

Growing up in California during the heyday of glam rock, trash metal and west coast rap there were these certain types of folks who put on seminars to “teach” aspiring musicians how to “make it in the music business.” The focus was getting signed to a record label and becoming a famous rockstar — “monetizing” your band.

Dave Jackson reminds me of one of those guys now doing the same thing with podcasters and the School of Podcasting. Lots of killer information if you want to follow the crowd of podcasters who came before you. I listen to it for what NOT to do next.

There is one bit of cringe in the beginning that is so 🤮 it tinges the rest of my impression of Dave for the rest of each episode. Mind you, I DO listen to each episode. It’s well-produced. Great sound. Tight editing. But … in the beginning. When Dave says “Hit it, ladies!” … I just can’t. He couldn’t have just said “Hit it!?” This is so much like Mitt Romney’s “Binders full of women” it’s hilarious. Like, Dave has a harem of backup singers he allows to sing for him once a week, then back in the box?

Still, five stars because I’m not a complete animal.

Patricia | The Uncommon Career ,

Literally a school of podcasting!

Have a podcast? Want to be great at it? You MUST listen to this podcast! I listen over and over again. He gives so much value and concrete guidance, and I cannot wait until I can give back for all he helps me / us with. Thanks Dave!!

Functioniskey ,

I dunno, man

I’m here for the excellent advice and information. You lost me at RFK, Jr. It’s your show, but that was a turnoff.

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