So this is interview #1 at the Klaviyo:BOS 2019 conference with Will Critcher, Head of Direct Marketing, Death Wish Coffee.
Death Wish Coffee's newsletter strategy
Their Monday 8 am morning emails
How they only engagement with 350,000 from over 500,000 subscribers
Huge open rates at 33%
How Death Wish Coffee times content
Why click rate is the most important metric in emails (pay attention to this one)
How to talk to customers