507 episodes

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce

2X eCommerce Podcast Kunle Campbell

    • Business
    • 4.9 • 47 Ratings

Hosted by Kunle Campbell, who is an operator of a portfolio of consumer brands, 2X eCommerce is a weekly podcast for ecommerce operators by ecommerce operators. We interview remarkable ecommerce founders and leading enablers of ecommerce growth, with every episode promising to give you at least one growth hypothesis or idea you can test.

Our focus is growing your ecommerce revenues from a cross-functional perspective, be it marketing, your tech stack, operations, finance, or customer experience. We believe that by bringing together insights from a variety of experts, we can help you double the throughput of key ecommerce functions.

2X your eCommerce growth with insights from Kunle and handpicked experts.

Follow us on Twitter, LinkedIn and Instagram: @2XeCommerce

    Digital Products → How Ryan Sold a Million Stars

    Digital Products → How Ryan Sold a Million Stars

    Ryan Hart is a product management expert and author. With a background in insurance sales, Ryan pivoted to entrepreneurship, creating a profitable digital product business. His book, “How I Sold a Million Stars,” offers insights into his innovative marketing strategies and business acumen.
    Guest’s Links: 
    Website: Read the Book: How I Sold a Million StarsLinkedIn: Ryan Hart

    Connect with 2X eCommerce:
    Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
    (00:00) - How Ryan Sold a Million Stars
    (04:10) - Introduction to Digital Products
    (04:24) - From Insurance to E-commerce
    (05:47) - Building the First Digital Product
    (07:55) - The Star Dedication Concept
    (10:05) - Developing the Star Dedication Platform
    (13:58) - Launching with Groupon and Other Platforms
    (20:45) - Collecting Customer Feedback
    (21:54) - Expanding Product Offerings
    (23:11) - Business Growth and Exit Strategy
    (25:23) - Revenue and Side Business Insights
    (26:04) - Full-Time Job and Side Hustle
    (26:53) - Decision to Sell the Business
    (31:09) - Life After Selling the Business
    (32:35) - Current Ventures and Advice
    (37:17) - Final Thoughts and Takeaways
    Creators & Guests
    Kunle Campbell - Host
    Ryan Hart - Guest

    • 40 min
    How AI and Entity-Based Search are Transforming SEO → Zach Boyette

    How AI and Entity-Based Search are Transforming SEO → Zach Boyette

    Zach Boyette is the co-founder of Galactic Fed, a growth marketing agency specializing in paid media, SEO, and organic social strategies. With a background at Google and TopTal, Zach brings a wealth of experience in scaling businesses and driving digital growth. His agency takes a scientific approach to marketing, inspired by his co-founder’s work at CERN.

    (00:00) - How AI and Entity-Based Search are Transforming SEO → Zach Boyette
    (01:29) - Introduction to the Episode
    (03:14) - Meet Zach Boyette: From Pizza Shop to Procter & Gamble
    (08:18) - Exciting Services: Paid Media and SEO
    (09:16) - Impact of AI on Search and SEO
    (11:02) - SEO Strategies for eCommerce Brands
    (18:37) - Role of SEO Agencies in the New Era
    (20:47) - The Rise of Social Search Platforms
    (34:34) - Conversion Rate Optimization (CRO)
    (44:59) - Google's API Leak and SEO Insights
    (47:34) - Conclusion and Final Thoughts
    Guest’s Links: 
    Website: Galactic Fed_____________________________
    LinkedIn: Zach BoyetteLinkedIn: Irina Papuc
    Connect with 2X eCommerce:
    Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
    Creators & Guests

    Kunle Campbell - Host
    Zach Boyette - Guest

    • 50 min
    How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm

    How HatLaunch Leveraged Clearco’s Non-Dilutive Funding and Scales to $10M → Robert Hamm

    In this episode of the 2X eCommerce Podcast, host Kunle Campbell is joined by Andrew Curtis, CEO of Clearco, along with Robert Hamm and Tyler Smith from HatLaunch. They discuss leveraging non-dilutive funding to scale HatLaunch to a $10 million business.
    Learn how effective ad spend, strategic capital management, and automation have driven their growth. Discover the challenges and successes they've experienced, and get actionable insights into financing your own eCommerce venture. Don't miss this inspiring conversation filled with valuable tips for growing your business!
    📝  Shownotes for this episodeGuest’s Links: 
    Website: Clearco - invoice funding for eCommerceWebsite: HatLaunch - get your own custom hats_____________________________LinkedIn: Andrew CurtisLinkedIn: Robert HammLinkedIn: Tyler Smith

    Connect with 2X eCommerce:
    Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTube
    (00:00) - Introduction to Capital Management
    (01:14) - Meet the Guests: Clearco and Hat Launch
    (03:09) - The Hat Launch Journey
    (03:50) - Scaling with Automation and Innovation
    (04:50) - Navigating Capital Challenges
    (06:41) - Leveraging Clearco and PayPal
    (18:13) - The Role of Marketing in Growth
    (22:44) - Financial Strategies and Trends
    (27:51) - Customer Cashflow Management with Clerico
    (28:26) - Diverse Uses of Clerico Funding
    (29:23) - Monthly Invoicing and Ad Spend
    (29:47) - When to Consider Invoice Financing
    (31:55) - The Importance of Profitability in Ad Spend
    (33:08) - Clearco's Unique Financing Approach
    (39:32) - Navigating Platform Volatility
    (44:28) - Synergy Between Finance and Advertising
    (45:50) - Diversifying Revenue Streams
    (54:00) - Final Thoughts and Resources
    Creators & Guests
    Robert Hamm - Guest
    Tyler Smith - Guest
    Andrew Curtis - Guest
    Kunle Campbell - Host

    • 55 min
    How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia

    How Elite Media Buyers are Leveraging AI in their Meta Ads Campaigns → Depesh Mandalia

    In this episode of the 2x eCommerce podcast, host Kunle Campbell interviews Facebook ad expert Depesh Mandalia, discussing how elite media buyers are leveraging AI in Meta ads. They delve into topics such as the 5W Avatar framework for targeting audiences, the evolution of Depesh's career, and practical application of AI for ad creation and optimization.

    (00:00) - Introduction to the Episode
    (00:33) - The Emotional vs. Functional Debate in Advertising
    (01:43) - Deepesh Mandalia's Journey and Expertise
    (04:02) - The Evolution of Deepesh's Career
    (08:28) - The 5W Avatar Framework
    (19:47) - Stages of Awareness in Marketing
    (24:10) - Creating Effective Ad Campaigns
    (29:09) - Analyzing Ad Performance
    (30:16) - Analyzing Ad Effectiveness
    (31:00) - E-commerce Metrics and Insights
    (31:32) - Optimizing Instagram Ads
    (34:08) - Leveraging AI for Advertising
    (35:12) - Building AI-Powered Tools
    (40:45) - AI in Video and Image Creation
    (49:33) - Rapid Fire Questions
    (54:40) - Special Offer and Conclusion
    Get access to a special offer to join Depesh's AdSignals community: https://paykstrt.com/49313/147346📝  Shownotes for this episode Guest’s Links: 
    Website: Depesh's Ad Signals PlatformLinkedIn: Depesh's LinkedIn Profile

    Connect with 2X eCommerce:
    Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.
    Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
    Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests

    Depesh Mandalia - Guest
    Kunle Campbell - Host

    • 57 min
    How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm

    How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm

    Tyler Delarm serves as the Head of Marketing at Undigital, where he spearheads efforts to revolutionize the unboxing experience for DTC brands. His extensive marketing background, which includes eCommerce and FinTech, has equipped him with unique insights into customer engagement and retention. Tyler’s work focuses on leveraging personalization to drive brand loyalty and satisfaction.

    (00:00) - How Personalized Unboxing Drives Customer Loyalty → Tyler Delarm
    (01:00) - Introduction to the Podcast and Guest
    (02:30) - Tyler Delman's Journey to B2B Marketing
    (04:42) - The Importance of Branded Packaging
    (11:26) - Maximizing Customer Lifetime Value
    (15:55) - Personalization in Unboxing Experiences
    (20:18) - Implementing Personalized Inserts
    (30:17) - Conclusion and Contact Information
    Guest’s Links:Website: UnDigital - Unboxing Experience PlatformLinkedIn: Tyler's LinkedIn ProfileLinkedIn: UnDigital's LinkedIn
    Connect with 2X eCommerce:
    Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.
    Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
    Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests

    Kunle Campbell - Host
    Tyler Delarm - Guest

    • 31 min
    $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist

    $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist

    In this episode of the 2X eCommerce Podcast, Kunle Campbell interviews Alex Neist, the founder of Hostage Tape, a disruptive sleep brand. Alex shares his journey from managing a SaaS business to creating and rapidly scaling Hostage Tape into a multi-million dollar business. He discusses how personal struggles with sleep and health led him to discover mouth taping, and how he used his entrepreneurial skills to fill a market gap with a unique product.
    Alex delves into the innovative strategies he employed, including running his own Facebook ads, even when the company was generating $14 million in revenue. He highlights the importance of effective branding and influencer partnerships in scaling the brand's awareness. Alex also touches on the personal challenges he overcame, including divorce and burnout, and how these experiences shaped his business approach and product development.The episode covers Alex's approach to market research, emphasizing the significant total addressable market for his product. He discusses the brand's rapid growth, significant partnerships with entities like the UFC and Joe Rogan, and the use of influencer marketing to drive awareness and sales. Listeners will gain insights into building a strong brand, effective advertising strategies, and leveraging personal experiences to create impactful products.

    (00:00) - $40M Revenue in Year 3: How Meta Ads, Strategic Branding, and Influencers Drive Hostage Tape's Success → Alex Neist
    (01:00) - Introduction to the 2x eCommerce Podcast
    (03:15) - Alex Neist's Journey: From Athlete to Entrepreneur
    (12:09) - The Birth of Hostage Tape
    (19:26) - Scaling Hostage Tape to Success
    (24:59) - Marketing Strategies and Brand Building
    (43:57) - Team Building and Company Culture
    (47:09) - Building a Positive Team Culture
    (48:16) - The Success Behind Hostage Tape
    (50:11) - Joe Rogan Sponsorship Journey
    (52:23) - Influencer Marketing Strategies
    (01:05:16) - The Science of Nose Breathing
    (01:17:37) - Retail Expansion Plans
    (01:23:07) - Mindset and Visualization Techniques
    (01:29:59) - Rapid Fire Questions
    Guest’s Links:Website: Hostage TapeLinkedIn: Alex’s LinkedIn ProfileLinkedIn: Hostage Tapes' LinkedInIG: Hostage Tape's IG
    Connect with 2X eCommerce:
    Website: 2X eCommerce WebsiteInstagram: 2X eCommerce InstagramTwitter: 2X eCommerce TwitterYouTube: 2X eCommerce YouTubeSubscribe to Our Newsletter:Stay updated with the latest insights and tips by subscribing to our newsletter here.
    Get a Copy of Kunle’s BookElevate your e-commerce game with Kunle Campbell's book, "E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers." Discover practical strategies and insights to boost your e-commerce growth.
    Amazon: Buy on AmazonWalmart: Buy on WalmartKogan Page: Buy on Kogan PageBarnes & Noble: Buy on Barnes & NobleWHSmith: Buy on WHSmithCreators & Guests

    Alex Neist - Guest
    Kunle Campbell - Host

    • 1 hr 32 min

Customer Reviews

4.9 out of 5
47 Ratings

47 Ratings

Parker_O ,

Kunle digs DEEP with thought leaders!

Kunle knows his stuff & it’s awesome to listen to real stories from founders and other e-commerce experts!

Heather Bo ,

Great Content!

Awesome mix of topics and knowledgeable guests make this podcast both highly entertaining and informative!

Tim Ash PrimalBrain.com ,

Fantastic source for digital marketing insights!

Kunle has a curious mind and gets the best from his guests. I love the in-depth and thoughtful preparation that goes into each episode - it is like listening in weekly to a gathering of the very best people in online markeing.

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