The Google Ads Podcast Solutions 8

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. In the last part of this two-part series, he talks about the challenges of scaling with Performance Max campaigns. He also shares why he doesn't run a lot of PMax campaigns anymore.
Aside from recommending some campaign settings to be adjusted, John also emphasizes the key performance indicators (KPIs) Google Ads managers should focus on when evaluating campaign success. He also touches on the importance of understanding client activities on other platforms like Meta and their potential impact on campaign performance and attribution. Listen to this episode to learn more about John's approach when taking over a failing Google Ads campaign.

Watch Part 1 here if you haven’t seen it yet:   
 • ⚠️ Google Ads Strategy When Taking Ov...  

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:
How to Measure Success in Google Ads:   
 • How to Measure Success in Google Ads  
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   
 • 💣 The Secret to Google Ads Success: M...  
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:   
 • 🚀 Measuring Ad Success: Key Business ...  
🚀 Why I'm Moving Customers OFF of Performance Max:   
 • 🚀 Why I'm Moving Customers OFF of Per...  
💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping:   
 • 💣 Google Ads Guide on How to Switch F...  


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight

John Moran analyzes a failing campaign in this live internal training with the Solutions 8 team. Listen to this episode as he thoroughly examines the campaign's performance and suggests ways to turn it around.
In the first part of this two-part series, he shares the actions Google Ads strategists or managers should take when taking over an account. He assesses the account metrics and strategies applied to the campaigns. He then suggests strategies to improve performance and emphasizes the importance of generating demand.
Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services
Related videos:
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:   
 • 🚀 Measuring Ad Success: Key Business ...  
🚀 Why I'm Moving Customers OFF of Performance Max:   
 • 🚀 Why I'm Moving Customers OFF of Per...  
💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping:   
 • 💣 Google Ads Guide on How to Switch F...  


👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/


🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: a...

Regina Bellows, Director of StarterPPC, interviews Julia Koorey, Marketing Manager of Cable Bullet, as they talk about Cable Bullet’s massive growth with Solutions 8.
In this episode Julia shares how Cable Bullet saw significant improvements in lead generation and cost efficiency with Solutions 8's help managing Google Ads—specifically, an 85% lead increase and a 35% lower cost per lead. She shares how her journey with Solutions 8 started and how their success has opened doors for continuous scaling. Listen to this episode to learn more about this Cable Bullet’s growth and how Solutions 8 can help you grow as well.
Cable Bullet: https://www.cablebullet.com/
00:00 Intro
0:30 Reaching 85% Lead Increase With Google Ads
02:19 About Cable Bullet
04:39 Cable Bullet's situation before hiring Solutions 8
6:05 Lowering the Cost Per Lead by 35%
9:33 Overwhelming lead generation
12:15 Future plans and continuous scaling
15:04 Why you should hire Solutions 8

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/...

Nathan Perdriau, Co-Founder and Head of Paid Media at Blue Sense Digital, is back to talk about contribution margin and its importance in marketing and business operations. Listen to this episode as Caden Thompson, our Google Ads Strategist, sits down with Nathan in this deep dive about contribution margin. Learn more about:
What contribution margin is
The three types of contribution margin and which one to track for eCommerce
Methods for tracking contribution margin
The relationship between contribution margin and other KPIs

Connect with Nathan Perdriau and Blue Sense Digital here:
Blue Sense Digital website: https://www.bluesensedigital.com.au/
Nathan on LinkedIn:  
 / nathan-perdriau  
YouTube channel:   
 / @bluesensedigital  
Podcast:   
 / @blues-brothers-podcast  


Related videos:
🔥 The Move to a One-Click World and How It’s Changing the Agency Space:   
 • 🔥 The Move to a One-Click World and H...  

0:00 Intro
0:25 Deep Dive Into Contribution Margin and Why Its Important in Marketing
1:55 What is contribution margin?
5:33 How to start if you have a lot of products
12:10 Methods for tracking contribution margin
a href="https://www.youtube.com/watch?v=kI_9v_q2BLM&t=796s"...

John Moran shares why he trusts Edgemesh and how he uses it to optimize Google Ads performance. He walks us through how he uses leading indicators to check what’s happening to the account, how the tool can help you with budget allocation for future growth and scalability, and more. Listen to this episode to learn more about Edgemesh and how you can use it for your Google Ads success.
Watch Part 1 here:
🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1:   
 • 🚀 How to Use Edgemesh to Analyze and ...  

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro
0:26 🚀 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 2
4:08 Using leading indicators

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: a...

John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.
Related videos:
💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:   
 • 💣 Google Ads Lead Generation Problems...  
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:   
 • 🚀 Measuring Ad Success: Key Business ...  
💸 Google Ads Problem: Low Sales Volume of Luxury Products:   
 • 💸 Google Ads Problem: Low Sales Volum...  

0:00 Intro
0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts
6:50 Decline in new customers
13:27 Strategies recommended by John

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: a...