115 episodes

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

The Google Ads Podcast Solutions 8

    • Business
    • 5.0 • 4 Ratings

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

    Audience Targeting for YouTube Ads & Linking YouTube to Google Ads

    Audience Targeting for YouTube Ads & Linking YouTube to Google Ads

    Wondering how to target your YouTube Ads audiences for better conversion tracking? John is here to show you how!
    He also shows you how to track if a person saw your YouTube Ad and converted through your branded terms, link your YouTube account to Google Ads, and why "Unknowns" in your demographics audience segment are so important.

    Once you've mastered audience targeting, you'll be able to create more effective ads that reach the right people. Increased conversions mean more business for you-so don't miss out on this valuable information! Listen to the episode now.

    John shares how to build your YouTube Ads audience targeting for improved conversion tracking. He also shares how you can track if a person saw your Youtube Ad and converted through your branded terms, how to link your YouTube account to Google Ads, and why you should consider “Unknowns” in your demographics audience segment.

    PS: This epsiode is from an internal Solutions 8 training. We’re sharing everything with you, our dear subscribers, to show our gratitude for the overwhelming support you’ve given us. We value you and your growth with Google Ads. 🖤💚🤍

    0:00 Intro
    0:36 Audience Targeting for YouTube Ads to Improve Conversion Tracking
    3:27 How to link a YouTube account to your Google Ads account
    5:49 YouTube Ads audience segment
    9:56 Do you want to work with the best Google Ads agency in the world?
    13:00 Your demographics include your unknowns


    Catch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.
    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
    https://youtu.be/_mOv9_qrtpg
    https://youtu.be/syadgcDVntU

    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
    https://youtube.com/playlist?list=PLp...

    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
    https://youtu.be/9TziUBrF_hs
    Apply here: https://sol8.com/apply/

    💯The Ultimate Guide to Google Ads for Lead Generation:
    https://sol8.com/google-ads-lead-gene...
    🛒 Everything you need to know about Google Ads for eCommerce:
    https://sol8.com/google-ads-for-ecomm...
    🧲 The only guide you’ll ever need for Google Ads for YouTube:
    https://sol8.com/google-ads-for-youtube/

    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
    --------------------------------------------------
    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
    --------------------------------------------------
    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
    --------------------------------------------------
    👉 Want to become a Google Ads expert?
    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉...

    • 14 min
    How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager

    How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager

    In this step-by-step guide, Smruti shows you how to set up Google Ads Enhanced Conversions for your Shopify store using Google Tag Manager.
    Once you've completed the setup, you'll be able to see all of your conversion data in one place. This makes it easy to track your conversions and get a better understanding of how your ads are performing.

    You can then apply this knowledge to make informed decisions to optimize and improve your campaigns.

    Updated Purchase Event & Data Layer: https://docs.google.com/document/d/1c...

    Related videos:
    🛒 How to Set Up Google Ads Purchase Conversion Action for Shopify Using Google Tag Manager: https://youtu.be/fdceOCEUrUI
    💳 How to Set Up Dynamic Remarketing Tag for Shopify Using GTM: https://youtu.be/KmO9KiAsXks
    💠 Google Tag Manager Tutorial for Beginners: Introduction to What GTM Is & How to Use It: https://youtu.be/3PYkYaIR1K8
    💠 How to Set Up and Install Google Tag Manager On Your Website | GTM Tutorial Lesson 2: https://youtu.be/ZOBlN0cv6y8
    💠 How to Install Universal Analytics & Google Analytics 4 with Google Tag Manager | GTM Tutorial #3: https://youtu.be/dZBOn8UShwI


    0:00 Intro
    0:42 How to Set Up Google Ads Enhanced Conversions For Shopify Using Google Tag Manager
    7:32 Checking if Gads conversion tag is firing properly
    14:33 Work with the best Google Ads agency in the world
    18:39 Making a test purchase to ensure proper setup
    21:41 Where to check your enhanced conversion data


    Catch Kasim and John LIVE every Friday at 1 PM PT as they answer everything you want to know about Google Ads.
    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
    https://youtu.be/_mOv9_qrtpg
    https://youtu.be/syadgcDVntU

    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
    https://youtube.com/playlist?list=PLp...

    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
    https://youtu.be/9TziUBrF_hs
    Apply here: https://sol8.com/apply/

    💯The Ultimate Guide to Google Ads for Lead Generation:
    https://sol8.com/google-ads-lead-gene...
    🛒 Everything you need to know about Google Ads for eCommerce:
    https://sol8.com/google-ads-for-ecomm...
    🧲 The only guide you’ll ever need for Google Ads for YouTube:
    https://sol8.com/google-ads-for-youtube/

    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
    --------------------------------------------------
    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
    --------------------------------------------------
    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
    --------------------------------------------------
    👉 Want to become a Google Ads expert?
    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
    Learn how to build, launch and manage high-performing Google Ads...

    • 11 min
    The Best Google Ads Tool for Video Creation and How to Use It

    The Best Google Ads Tool for Video Creation and How to Use It

    We know that Performance Max campaigns have a lot of creative asset requirements and that it can be hard for advertisers and businesses alike to make sure there is good enough episode content to utilize.
    But now, with Google’s new video creation tool, you don’t have to be a video expert to create high-quality video content for your Performance Max campaigns!

    And in this episode of GAds Girls, Client Management Team Lead, Andrew, joins Mel to walk you through how to use the video creation tool inside the Asset Library to create quick and engaging content for your campaigns!

    0:00 Intro | The Best Google Ads Tool for Video Creation and How to Use It
    0:39 Why you should use the Google Ads video creation tool
    6:13 The Google Ads video creation tool is not just for PMax a ds
    10:40 Creating a video for Performance Max
    16:06 Video preview
    22:35 Need help scaling your business with Google Ads?

    Related resources:
    How to Create Awesome Video Scripts for YouTube Ads (FREE Templates!) https://sol8.com/youtube-ads-video-sc...

    ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2k
    Value BOMB! Free YouTube Video Scripts for YouTube Ads: https://youtu.be/f8g5iMHrOIU



    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.
    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
    https://youtu.be/_mOv9_qrtpg
    https://youtu.be/syadgcDVntU

    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
    https://youtube.com/playlist?list=PLp...

    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
    https://youtu.be/9TziUBrF_hs
    Apply here: https://sol8.com/apply/

    💯The Ultimate Guide to Google Ads for Lead Generation:
    https://sol8.com/google-ads-lead-gene...
    🛒 Everything you need to know about Google Ads for eCommerce:
    https://sol8.com/google-ads-for-ecomm...
    🧲 The only guide you’ll ever need for Google Ads for YouTube:
    https://sol8.com/google-ads-for-youtube/

    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
    --------------------------------------------------
    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
    --------------------------------------------------
    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
    --------------------------------------------------
    👉 Want to become a Google Ads expert?
    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
    --------------------------------------------------
    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC...

    • 20 min
    Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center

    Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center

    Black Friday and Cyber Monday are just around the corner, and that means it's time to start preparing your Google Ads and Merchant Center promotions!
    Learn from the pros! In this episode, GAds Girls Mel, Leandra, and Carmen talk about how to set up your BFCM ads for success. They cover everything from promotion extensions on Google Ads to creating promotions on Google Merchant Center.

    By following their pro tips, you can make sure your BFCM ads are approved by Google, set them up to reach as many customers as possible, and increase your chances of making a sale. So what are you waiting for? Listen to the episode now!

    Merchant Promotions Quick Guide: https://docs.google.com/document/d/1b...

    Related Videos:
    Using Google Ads For Black Friday & Cyber Monday: https://youtu.be/B_3K13mfOfQ
    ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads: https://youtu.be/faWo_-Pbx2k
    🤔 Five Things to Consider Before Running Google Ads: https://youtu.be/vNfCkIvxoXk

    0:00 Intro
    0:32 Black Friday Tips & How to Set up Promotion Extensions on Google Ads & Google Merchant Center
    7:08 How to set up promotion extensions on Google Ads
    10:29 Job opportunities in the best Google Ads agency on the planet
    11:37 How to set up promotions on Google Merchant Center (GMC)


    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.
    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
    https://youtu.be/_mOv9_qrtpg
    https://youtu.be/syadgcDVntU

    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
    https://youtube.com/playlist?list=PLp...

    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
    https://youtu.be/9TziUBrF_hs
    Apply here: https://sol8.com/apply/

    💯The Ultimate Guide to Google Ads for Lead Generation:
    https://sol8.com/google-ads-lead-gene...
    🛒 Everything you need to know about Google Ads for eCommerce:
    https://sol8.com/google-ads-for-ecomm...
    🧲 The only guide you’ll ever need for Google Ads for YouTube:
    https://sol8.com/google-ads-for-youtube/

    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
    ------------------------------------------------
    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
    ------------------------------------------------
    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
    ------------------------------------------------
    👉 Want to become a Google Ads expert?
    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
    ------------------------------------------------
    Solutions 8 is a global authority in the...

    • 15 min
    What Budget Is Too Small for Google Ads?

    What Budget Is Too Small for Google Ads?

    Regina answers one of the most common questions she gets asked when advertising with Google Ads- "What is the minimum budget recommended to get started with Google Ads?"
    Regina Bellows, executive director of StarterPPC, discusses the main factors that go into determining your ad budget, and how it can affect your conversions. She also provides examples of small-budget accounts and their ad performance for the first 30 days.

    If you haven’t heard of StarterPPC, it’s our sister agency that works with budgets under $5,000.

    So if you're looking to increase your business's online presence, Google Ads is a great place to start. With StarterPPC's help, you can get started today without breaking the bank, check it out here: www.starterppc.com.

    Related videos:
    How Much Budget vs. How Many Products? https://youtu.be/BfYbg2JUfaw
    🤕 Growing Pains: Scaling Brings Costly Conversions: https://youtu.be/ehZN9Ss0TrM
    💰 Performance Max for Small Budgets: https://youtu.be/kFbKjSILv4w

    0:00 Intro
    0:38 What Budget Is Too Small for Google Ads?
    5:50 Finding the minimum budget
    8:22 Work with the best Google Ads agency in the world


    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.
    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
    https://youtu.be/_mOv9_qrtpg
    https://youtu.be/syadgcDVntU

    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
    https://youtube.com/playlist?list=PLp...

    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
    https://youtu.be/9TziUBrF_hs
    Apply here: https://sol8.com/apply/

    💯The Ultimate Guide to Google Ads for Lead Generation:
    https://sol8.com/google-ads-lead-gene...
    🛒 Everything you need to know about Google Ads for eCommerce:
    https://sol8.com/google-ads-for-ecomm...
    🧲 The only guide you’ll ever need for Google Ads for YouTube:
    https://sol8.com/google-ads-for-youtube/

    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
    ------------------------------------------------
    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
    ------------------------------------------------
    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
    ------------------------------------------------
    👉 Want to become a Google Ads expert?
    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
    ------------------------------------------------
    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business...

    • 12 min
    YouTube Advertising Target Frequency Campaigns

    YouTube Advertising Target Frequency Campaigns

    Do you need to target your target audience multiple times through your ads but you have a limited budget? Then, YouTube Target Frequency ads might be for you!
    And in this episode, John shares what YouTube Target Frequency ads are, how they work, how you can use them, and the pros and cons of running them.


    0:00 Intro
    0:34 YouTube Advertising Target Frequency Campaign
    7:32 Do you want to work with the best Google Ads agency on the planet?
    8:43 How do you use YouTube Target Frequency ads?

    Related videos:
    👀 Are My YouTube Campaigns Working?! : https://youtu.be/YqYAMJDZaok
    💣 Google Ads UPDATE: Run Ads on YouTube Shorts: https://youtu.be/AQx7sq7-rzI
    Value BOMB! Free YouTube Video Scripts for YouTube Ads: https://youtu.be/f8g5iMHrOIU
    🧯 Managing Spam Leads on Your YouTube Ads | Lead Generation 101 Part 6: https://youtu.be/HlqENfVWj2o


    Catch Kasim and John LIVE every Friday at 1 PM PST as they answer everything you want to know about Google Ads.
    Join this channel to get access to perks, including the Live Q&A member chat: https://www.youtube.com/channel/UCKuk...

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
    https://youtu.be/_mOv9_qrtpg
    https://youtu.be/syadgcDVntU

    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:
    https://youtube.com/playlist?list=PLp...

    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw

    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
    https://youtu.be/9TziUBrF_hs
    Apply here: https://sol8.com/apply/

    💯The Ultimate Guide to Google Ads for Lead Generation:
    https://sol8.com/google-ads-lead-gene...
    🛒 Everything you need to know about Google Ads for eCommerce:
    https://sol8.com/google-ads-for-ecomm...
    🧲 The only guide you’ll ever need for Google Ads for YouTube:
    https://sol8.com/google-ads-for-youtube/

    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
    ------------------------------------------------
    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
    ------------------------------------------------
    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
    ------------------------------------------------
    👉 Want to become a Google Ads expert?
    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
    ------------------------------------------------
    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
    ------------------------------------------------
    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    🐦 Follow Kasim on Twitter: https://twitter.com/kasimaslam

    ⬇️️ You can find...

    • 12 min

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