204 episodes

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

The Google Ads Podcast Solutions 8

    • Business
    • 5.0 • 5 Ratings

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

    Google Wins The AI War, Here's How…

    Google Wins The AI War, Here's How…

    Kasim shares why Google wins the AI war by examining what it truly is and focusing on its omniscient power that outperforms other AI technology.
    It's important to note that Google is more than just a search engine. In addition to its core search functionality, Google also owns and operates a wide range of popular online services and platforms, such as YouTube, Gmail, Google Maps, Google Analytics, and Android, to name just a few. This vast array of products gives Google access to enormous user data, which they can use to train their AI algorithms and improve their accuracy and effectiveness.

    Listen to this episode now to learn more about Google's omniscient power and vast resources that give them a significant advantage in the AI war.

    Related videos:
    💣 Bing With ChatGPT Is Changing the Way We Search:   
     • 💣 Bing With ChatG...  
    🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know:   
     • 🚀 ChatGPT and the...  
    🤖 Using Bard AI to Improve Your Ads + Update on PMax Feed Only & Standard Shopping Campaign Strategy: https://www.youtube.com/live/nFFjvJaX...

    0:00 Intro
    0:36 Google Wins The AI War, Here's How...
    2:69 Google is not just a search engine; it’s also YouTube
    3:37 Google is also Gmail
    4:25 Google is also Google Apps
    5:15 Google is also Android
    5:29 Google is also Chrome
    5:44 Google is also Google Analytics
    6:41 Google Told Me I’m Pregnant: Form Strings to Diagnosis
    7:00 This is why Google is winning the war
    9:20 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
    11:22 The most important variable in the AI...

    • 12 min
    Tips for Crafting Compelling Product Titles and Descriptions

    Tips for Crafting Compelling Product Titles and Descriptions

    Are you struggling to attract customers to your eCommerce store? Your product titles and descriptions could be the key to getting more conversions. In this episode, John and Kasim share tips for crafting compelling titles and descriptions to grab customers' attention and persuade them to buy.

    These tips include making your product titles and descriptions "machine-friendly," using Amazon reviews to craft your descriptions, and more. They also share how we fixed a client's conversion problem by setting up live chat on their checkout page and how you can do the same for your eCom store.

    By the end of this episode, you'll have the knowledge and tools you need to create product titles and descriptions that pack a punch and drive more conversions. Watch it now!
    PS:
    This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.
    Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)
    eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/

    Related videos:
    💳 Boost Your Sales: A Guide to Creating a High-Converting Product Page:   
     • 💳 Boost Your Sale...  
    ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads:   
     • ✍️ Three Tips for...  

    0:00 Intro
    0:29 Tips for Crafting Compelling Product Titles and Descriptions
    3:06 Make product titles and descriptions “machine-friendly”
    5:29 Using live chat
    6:33 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
    Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses...

    • 9 min
    How to Build Your Brand with Powerful Product Images and Campaign Media

    How to Build Your Brand with Powerful Product Images and Campaign Media

    If you're running an eCommerce business, you know the importance of excellent product photography and media. High-quality images and videos can make a huge difference in your sales, but that doesn't mean you have to spend a fortune on creating them!
    In this episode, Kasim Aslam, our founder and CEO, John Moran, our Senior Client Strategist, and Ivan Bunin, our CTO, will share the basics for creating effective product images and media for your website, Shopify store, or Google Ads campaigns.

    With these tips and tricks, you can create powerful product images and media that help you build your brand, attract your ideal customers, and boost your sales without breaking the bank. So tune in and start maximizing your eCommerce potential today!

    PS:
    This episode was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.
    Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)
    eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/

    Related video:
    💣 The Best Google Ads Tool for Video Creation and How to Use It:   
     • 💣 The Best Google...  

    0:00 Intro
    0:29 How to Build Your Brand with Powerful Product Images and Campaign Media
    5:58 Getting creative with your product images goes a long way
    7:20 Recommended image size for Shopify
    9:03 Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/
    15:09 Lifestyle images are critical prerequisites for shopping ads


    Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
    Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

    Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as...

    • 15 min
    Why You Need to Migrate to GA4 on or Before July 1, 2023

    Why You Need to Migrate to GA4 on or Before July 1, 2023

    Last March 24, 2023, Google Ads Liaison, Ginny Marvin dropped the Google Analytics 4 migration deadline. She tweeted:
    “Advertisers could see significant performance impact if their conversion bidding is still set to UA after July 1. We encourage customers to migrate on their own now to be sure everything is properly transferred to GA4.“
    If you haven’t heard the news, last March 31, 2023, Google Ads already started using GA4's conversion window settings. This update aims to produce consistent reporting between the two platforms, and this isn’t something you can afford to ignore.

    In this episode, Kasim provides valuable insights and an initial analysis of what this update means for conversion tracking and marketing strategies.

    Mentioned links:
    Google Ads Can See A Significant Performance Impact By Not Migrating To GA4: https://www.seroundtable.com/google-a...
    Google To Unify GA4 & Google Ads Conversion Windows: https://www.searchenginejournal.com/g...


    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

    Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
    Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

    Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.
    Join this channel to get access to perks:
      
     / @solutionseight  

    💣 The Ultimate Guide to Google Ads for 2023:   
     • The Ultimate Guid...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
    on Amazon here: a...

    • 2 min
    Google Ads UPDATE: Is Google About to Solve the Biggest Problem in Media Buying?

    Google Ads UPDATE: Is Google About to Solve the Biggest Problem in Media Buying?

    Kasim shares his thoughts on the new Google Ads update - Cross-Channel Conversion Credit Import. He explains how this update could solve the biggest media buying problem and improve all your marketing campaigns. Tune in to learn more!
    Cross-channel conversion credit import means multi-channel attribution, so Google will begin attributing credit to non-Google networks regardless of the last click.
    Listen to this episodenow to learn more about this Google Ads news.

    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/

    Mentioned links:
    Google Ads Update: Cross-Channel Conversion Credit Import (Search Engine Journal article): https://www.searchenginejournal.com/g...
    LinkedIn post from Frederik Boysen, CEO & founder of Profitmetrics.io: https://www.linkedin.com/posts/freder...

    Related videos:
    💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   
     • 💣 The Secret to G...  
    🔥 Why Google Ads Attribution Is Failing and How to Work Around It:   
     • 🔥 Why Google Ads ...  
    ⚠️ Proof That Google’s Attribution Is Costing You Money and What to Do About It:   
     • ⚠️ Proof That Goo...  


    Are you looking to level up your Google Ads game? Join John every Friday at 1:00 PM PT for an all-inclusive deep dive into Google Ads.
    Our experts will reveal knowledge bombs, secret strategies, and tips they use to skyrocket businesses through Google Ads. 🔥🔥🔥

    Be part of this amazing experience by becoming a member of our channel today. Click the JOIN button, and you'll get exclusive access to additional perks such as Live Q&A member chat.
    Join this channel to get access to perks:
    a...

    • 3 min
    Boost Your Sales: A Guide to Creating a High-Converting Product Page

    Boost Your Sales: A Guide to Creating a High-Converting Product Page

    In this video, John and Kasim will show you how to create a product page optimized for maximum sales.
    The product page is one of the most important pages on your website because, in most cases, it’s the landing page for your traffic. So whether you’re selling physical products, digital downloads, or services, a well-crafted product page is crucial for converting your website visitors into paying customers.

    John and Kasim will guide you through the process, from selecting the right images and writing compelling product descriptions to creating persuasive calls-to-action and optimizing your page.

    By the end of this tutorial, you will have the knowledge and tools you need to create a product page that drives conversions and increases your revenue.

    Website CRO Best Practices series:   
     • Website CRO Best ...  

    PS:
    This video was taken from eCommerce Masterclass, an 8-day masterclass designed to help eCommerce business owners set up, run, and manage Google Ads campaigns.
    Kasim and John look different? That’s because it was filmed in 2021! The concepts taught, however, remain the same ;)
    eCommerce masterclass has sunsetted, but if you’re interested in getting the most comprehensive training in Google Ads, check out https://sol8.com/paid-traffic-mastery/

    Mentioned links:
    DataFeedWatch: https://www.datafeedwatch.com/

    Related videos:
    ✅ CRO Checklist | Website CRO Best Practices Part 2:   
     • ✅ CRO Checklist |...  
    🚀 Website CRO Best Practices playlist:   
     • Website CRO Best ...  
    🚀 Scaling for Success: How to Identify Profitable Google Ads Campaigns:   
     • 🚀 Scaling for Suc...  

    0:00 Intro
    0:23 Boost Your...

    • 22 min

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