378 episodes

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

The Google Ads Podcast Solutions 8

    • Business
    • 5.0 • 10 Ratings

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC agencies. Listen in to get the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies. Go to Sol8.com to get help with your Google Ads

    Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC

    Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC

    Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns.
    Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now.
    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

    Related videos:
    💰 Why You Need Brand Campaigns With YouTube Ads:   
     • 💰 Why You Need Brand Campaigns With Y...  
    🤼‍♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max:   
     • 🤼‍♂️ John vs Kasim: The Importance of...  
    Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns:   
     • Pro-Tip! How to Stop Performance Max ...  

    0:00 Intro
    0:18 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC
    3:58 Google Ads bidding strategy to use
    8:12 Monitoring the strategy results


    💣 The Ultimate Guide to Google Ads for 2023:   
     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max...

    • 8 min
    How To Create Ads for Google TV

    How To Create Ads for Google TV

    In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube.
    Connect with Caden on LinkedIn:  
     / cadenthompson  

    Related videos:
    💣 John Explores Google TV Ads:   
     • 💣 John Explores Google TV Ads  
    💰 Why You Need Brand Campaigns With YouTube Ads:   
     • 💰 Why You Need Brand Campaigns With Y...  
    🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:   
     • 🚀 Cracking the YouTube Algorithm for ...  


    Solutions 8 Digital Marketing Services: https://sol8.com/digital-marketing-se...

    0:00 How To Create Ads for Google TV and YouTube
    3:03 Important settings
    5:23 Demographics and audience segments
    8:58 Current CPCs on Google TV


    💣 The Ultimate Guide to Google Ads for 2023:   
    a href="https://www.youtube.com/playlist?list=PLpSgV5gCkUvh-nIFZ_pmjofS0jjNNQhhX" rel="noopener noreferrer"...

    • 10 min
    The Secret to Making Klaviyo Email Pop-Ups Work

    The Secret to Making Klaviyo Email Pop-Ups Work

    Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success.
    Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.

    Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se...

    Related videos:
    🔥 The 7-Step Email System Working with Meta and Google Ads:   
     • 🔥 The 7-Step Email System Working wit...  
    💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:   
     • 💰 Maximizing Profits with the New Sol...  

    0:00 The Secret to Making Klaviyo Email Pop Ups Work
    3:26 Case Studies
    7:33 Using quizzes for segmentation and personalization
    10:09 Klaviyo email builds by Solutions 8
    14:11 Using segments as custom audiences

    💣 The Ultimate Guide to Google Ads for 2023:   
     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: a...

    • 15 min
    Should You Use a Dedicated Landing Page?

    Should You Use a Dedicated Landing Page?

    Learn about dedicated landing pages—what they are, when you should use them, how you should build them, how to measure their effectiveness, and more.
    Tim Hordo, one of our amazing Client Managers, and Onkar Indalkar, one of our dedicated Google Ads Strategists, compare dedicated landing pages to regular web pages, how you can benefit from dedicated landing pages, and how to optimize them to help your business succeed. Listen to this episode now.

    Best Practices For Landing Pages/Service Pages:
    https://docs.google.com/spreadsheets/...


    0:00 Should You Use a Dedicated Landing Page?
    7:19 Elements of a successful dedicated landing page
    12:55 Should you use a dedicated landing page for eCommerce?
    16:21 How to measure landing page performance
    19:55 Always do an A/B test first


    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

    💣 The Ultimate Guide to Google Ads for 2023:   
     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFZakd6RkdMRWQ2anNlVlhKcnlMQ1JIa2lwQXxBQ3Jtc0tuVnpXeGJBbElVQmpnOFl6V0draS00SWN2aGFYSGlqUmVXa19zbEdyWHpJZThyMlo2WFBvYXdnU0RLVDZvSmo1VVZ1b2s1NWtnNGVVbEVRTi0ycGdNOS1obEdqdWgxcWVJenQtRHg0eEZrbVJaSGNfQQ&q=https%3A%2F%2Fsol8.com%2Fperformance-max%2F&v=GeZzCR45eD0" rel="noopener noreferrer"...

    • 18 min
    The 7-Step Email System Working with Meta and Google Ads

    The 7-Step Email System Working with Meta and Google Ads

    Learn more about the email system that resulted in a significant revenue of $1.8M, with 32% of total revenue coming from email marketing and 81% from automated flows.
    Glen and Dan dive deep into the Elite Seven: the seven-step email system working with Meta and Google Ads, a customized Klaviyo email flow system developed by Dan. The episode shows a case study of a client managed by Dan for almost three years, highlighting the performance of their email marketing strategies with the system over the last 30 days and how it can help your business succeed, too.
    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...


    Related video:
    💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:   
     • 💰 Maximizing Profits with the New Sol...  

    0:00 The 7-Step Email System Working with Meta & Google Ads
    6:53 Abandoned Browse stage
    10:42 Welcome New and Return Customers
    13:57 Winback
    18:18 The length of the flow



    💣 The Ultimate Guide to Google Ads for 2023:   
     • The Ultimate Guide to Google Ads for ...  

    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads
    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/

    💰

    • 21 min
    Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT

    Google Ads Copy Hack Using Google Natural Language Tool and ChatGPT

    Learn the powerful combination of Google's Natural Language API Tool and ChatGPT for crafting compelling ad copy that grabs attention and drives results!
    In this episode, Glen shares his expert insights on leveraging these cutting-edge tools to optimize your ad campaigns. He walks you through his step-by-step process of using the cloud natural language tool to identify positive sentiment in ad copy and then using ChatGPT to generate engaging headlines and descriptions in the tone of legendary copywriters. Listen to this episode now.
    The text file for the prompt and the links referenced in the video are below:
    https://bit.ly/gnlt-prompt

    Links:
    Natural Language Tool - https://cloud.google.com/natural-lang...
    Git hub link for Professor Synapse - https://github.com/ProfSynapse/Synaps...
    Github link for Super Synapse - https://github.com/ProfSynapse/Super_...

    Related videos:
    ✍️ Three Tips for Writing Amazing Ad Copy + Bonus Tip for Improving Your Performance Max Ads:   
     • ✍️ Three Tips for Writing Amazing Ad ...  
    🔥 AI And Autonomous Agents: The Development In AI That Will Change The World Forever:   
     • 🔥 AI And Autonomous Agents: The Devel...  


    0:00 Google Ad Copy Hack Using Google Natural Language Tool and ChatGPT
    2:39 Using Super Synapse in ChatGPT 4
    a href="https://www.youtube.com/watch?v=9uaaBRJbces&t=566s" rel="noopener noreferrer"...

    • 9 min

Customer Reviews

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