SEASON 2: Ep 29 Building Success with Ariat International's CEO & Co-Founder Beth Cross Cowgirl Confessions

I find myself saying with each episode how special each guest is, how thankful I am for our connection and how I love the multitude of ways in which their story is making a difference in the lives of others. This week's guest is no exception. Her innovative thinking & dedication to bring the idea of performance technology & comfort to the equestrian footwear market has drastically changed both the English & Western footwear & apparel business over the last 3 decades. I've had the privilege to work under her leadership for the past eight years, and her commitment to seeing her dream come to fruition has allowed myself and many others the opportunity to pursue careers we love. Beth Cross the CEO & Co-Founder of Ariat International is an incredible wife, mother, business woman, leader & friend (just ask anyone who has gotten to spend a few minutes with her). We dive into more details on how she built success in both her personal and professional life over the years during this episode. Trust me- You'll want to keep a pen or pencil handy, as there are so many nuggets of wisdom she shares throughout our conversation. 

Beth shares, "Growing up on a working horse farm in Pennsylvania, I was one of eight kids and spent my childhood surrounded by animals – horses, sheep, pigs, chickens, dogs and cats. I have a special memory of sitting in front of the TV in 1973, watching Secretariat win the Kentucky Derby. He went on to win the Triple Crown, setting records that still stand today. Secretariat’s big heart and competitive spirit were the motivations behind naming our company Ariat.

Ariat was founded as “The New Breed of Boot.” We were the first to integrate athletic footwear technology into boots for equestrian athletes. Today, our world-class product team builds innovative and award-winning performance products for all types of outdoor and work environments. We are honored to be a part of your story and thank you for being part of ours."

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To learn more about Ariat International, Career Opportunities at Ariat or connect with Beth, please visit:  

WEBSITE: https://www.ariat.com

CAREER OPPORTUNITIES: https://www.ariat.com/careers

EMAIL: beth.cross@ariat.com 

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Thank you for spending your time with me on the Cowgirl Confessions podcast. I am so glad you stopped by. If you could take a moment to share this episode and tag us on social media- I’d be happier than a cowgirl in a sea of BOGO vintage turquoise.

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Until next time, keep pursuing your dreams with that All Go & No Whoa mentality. Remember- You’re writing a story that’s worth saddling up for sister.

God Bless,

Dakota