29 min
Season 6 Episode #5. The Social Media Playbook: 10 Game-Changing Tips from Marketing Pro Katie Lance Windermere Ask A Coach.
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- Business
Sick of shouting into the social media void? Struggling to get real estate leads from all those posts and stories? Marketing pro Katie Lance hears you loud and clear. With over a decade of social media expertise, Katie cuts through the noise to deliver 10 concrete tips for generating real engagement. From optimizing platforms to maximizing your time, her insights will revolutionize your approach. So plug in and level up your social media game with this essential download from a true industry leader.
1. Katie Lance (katielance.com) has been in the social media world for 11 years and does 25-30 live talks per year. She has an upcoming talk at Inman Connect in New York.
2. Katie believes social media is "rented ground" so agents should focus on creating their own content strategy and building their email database.
3. Consistency is key - block time on your calendar for creating content. Find an accountability partner to help stay motivated.
4. Professional pages vs personal pages - use both on Facebook, focus more on business on Instagram. Don't rule out TikTok.
5. YouTube is great for longer form content. Be patient, it takes time to build an audience. Use AI tools like ChatGPT to help with video titles, descriptions etc.
6. Use tools like Hootsuite, Meta Business Suite and Repurpose.io to save time scheduling and repurposing content.
7. For video, your phone is the best tool. Use apps like Captions.ai for auto-generated captions and social media optimizing.
8. For engagement, grab attention quickly, use compelling captions and have a strong call to action. Engage consistently.
9. Responding to comments and DMs takes time but it's valuable for lead generation. Build authentic relationships.
10. Katie Lance is reading the book "Smart Brevity" about communicating more concisely.
Contact Katie. www.katielance.com
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Support this podcast: https://podcasters.spotify.com/pod/show/askacoach/support
Sick of shouting into the social media void? Struggling to get real estate leads from all those posts and stories? Marketing pro Katie Lance hears you loud and clear. With over a decade of social media expertise, Katie cuts through the noise to deliver 10 concrete tips for generating real engagement. From optimizing platforms to maximizing your time, her insights will revolutionize your approach. So plug in and level up your social media game with this essential download from a true industry leader.
1. Katie Lance (katielance.com) has been in the social media world for 11 years and does 25-30 live talks per year. She has an upcoming talk at Inman Connect in New York.
2. Katie believes social media is "rented ground" so agents should focus on creating their own content strategy and building their email database.
3. Consistency is key - block time on your calendar for creating content. Find an accountability partner to help stay motivated.
4. Professional pages vs personal pages - use both on Facebook, focus more on business on Instagram. Don't rule out TikTok.
5. YouTube is great for longer form content. Be patient, it takes time to build an audience. Use AI tools like ChatGPT to help with video titles, descriptions etc.
6. Use tools like Hootsuite, Meta Business Suite and Repurpose.io to save time scheduling and repurposing content.
7. For video, your phone is the best tool. Use apps like Captions.ai for auto-generated captions and social media optimizing.
8. For engagement, grab attention quickly, use compelling captions and have a strong call to action. Engage consistently.
9. Responding to comments and DMs takes time but it's valuable for lead generation. Build authentic relationships.
10. Katie Lance is reading the book "Smart Brevity" about communicating more concisely.
Contact Katie. www.katielance.com
---
Support this podcast: https://podcasters.spotify.com/pod/show/askacoach/support
29 min