46 min
The Secret Sauce: How You Can Learn From the Best Story Teller in the World to Convert More Customers The Undefeated Marketing Podcast
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- Marketing
Cal Fussman, the master storyteller, joins Phillip for an introspective episode in which the connection between the first and third steps of the Undefeated Marketing System is identified and discussed.
Phillip begins by remembering his first interview with Cal and the invitation that led to one of Phillip’s most memorable breakfast’s sitting next to Larry King.
Cal highlights his career journey - going from his start at Esquire Magazine writing his “What I’ve Learned” column to the beginning of his public speaking and storytelling career on a cruise ship.
The pair then dive into Cal’s passion for storytelling and the questions he asks to bring a story to light and create the basis of a brand. *Bring out the notepads and make sure you remember these questions!
Finally, Cal gives a detailed breakdown of an unbelievable story of a hospital that saved its own doctor’s life, and how this hospital utilized its story to build its own brand.
Cal Fussman, the master storyteller, joins Phillip for an introspective episode in which the connection between the first and third steps of the Undefeated Marketing System is identified and discussed.
Phillip begins by remembering his first interview with Cal and the invitation that led to one of Phillip’s most memorable breakfast’s sitting next to Larry King.
Cal highlights his career journey - going from his start at Esquire Magazine writing his “What I’ve Learned” column to the beginning of his public speaking and storytelling career on a cruise ship.
The pair then dive into Cal’s passion for storytelling and the questions he asks to bring a story to light and create the basis of a brand. *Bring out the notepads and make sure you remember these questions!
Finally, Cal gives a detailed breakdown of an unbelievable story of a hospital that saved its own doctor’s life, and how this hospital utilized its story to build its own brand.
46 min