Secrets of Staffing Success Haley Marketing Group

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 
 
In this episode, Brad and Matt discuss various recruitment and digital marketing topics. They start by discussing personal updates and frustrations, then discuss a Monster advertisement that caught their attention. They highlight the importance of making it easy for candidates to take action and apply for jobs. They also discuss the sales process and the need for persistence, sharing data that shows most salespeople give up after 4 attempts. They provide tips on how to create a plan and stay in front of prospects to increase sales success. 
 
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
 
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry. As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend. Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing. Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 145 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.
 
Smart Ideas 4: Smart ideas from the smartest minds in staffing. 7 hours. 14 speed talks. Save Your Seat: https://www.haleymarketing.com/smartideas/
 
Need more job orders? Struggling to find qualified candidates? Book 30 minutes of FREE strategic marketing consultation with Brad Bialy: https://bit.ly/stageoffer

What does it take to become an elite recruiter? In this conversation, Benjamin Mena discusses the importance of building deeper relationships and connections in the recruiting industry. He emphasizes the value of face-to-face interactions and spending more time with clients and candidates. The conversation also touches on the use of technology and automation in recruiting, including tools like Woodpecker for email automation and SeekOut for finding top talent. Benjamin highlights the need for recruiters to be mission-driven and to focus on making a difference in the lives of candidates and organizations. The conversation concludes with a discussion on the future of recruiting, including the increasing use of automation and the importance of personalization and clean data. 02:10 The Importance of Planning and Time Management 06:30 The Power of Being a Content Creator 09:13 Pivoting to New Niches and Industries 12:31 Building Deep Relationships with Hiring Managers 27:38 The Role of Technology and Automation 34:22 Being Mission-Driven in the Recruiting Industry 37:46 The Future of Recruiting: Automation and Personalization Smart Ideas 4: Smart ideas from the smartest minds in staffing. 7 hours. 14 speed talks. Save Your Seat: https://www.haleymarketing.com/smarti... Need more job orders? Struggling to find qualified candidates? Book 30 minutes of FREE strategic marketing consultation with Brad Bialy: https://bit.ly/stageoffer The Elite Recruiter Podcast is the top recruiting podcast for recruiters, providing insights and advice on how to find, hire, and retain top talent (https://www.eliterecruiterpodcast.com/)

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more. 
 
In this episode of Insights, Brad and Matt discuss the importance of slowing down and enjoying the journey, the essential software tools for startup firms, the power of speed in business (Obviously Brad was impressed by Amazon again), and the misconception that it's too late to adopt AI. They emphasize the need to focus on solving specific problems and not getting overwhelmed by the abundance of tools and technology available. They also highlight the value of partnerships and the potential of AI to improve efficiency and decision-making.
 
Hosts
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
 
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
In this episode of Take the Stage, Brad Bialy is joined by Kortney Harmon, Director of Industry Relations at Crelate. They discuss the importance of focusing on current clients to drive revenue growth in the staffing and recruiting industry. Kortney emphasizes the value of building relationships, understanding client needs, and providing ongoing support and value. They also touch on the role of automation and the need for personalized engagement. Tune in to learn how to nurture existing client relationships and maximize revenue potential.
 
ABOUT THE SPEAKERS
Brad Bialy  (LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
 
Kortney Harmon
(LinkedIn)
Kortney Harmon is a staffing and recruiting expert with over 15 years’ experience who serves as Director of Industry Relations at Crelate. She has worked with hundreds of owners, executives, and operations leaders as a consultant, including leading a services network of over 260 offices. Kortney has trained over 1,000 recruiters and sales managers, developing training programs and streamlining operations and technology implementation to drive overall growth. She has a track record of success running a desk herself and leading owners and managers, as well as serving as a Director of Learning & Development.
Her expertise lies in identifying and resolving growth blockers related to people, processes, and technologies to help businesses thrive. At Crelate, she leverages her extensive experience as a strategic consultant and podcast host to provide insights to clients and listeners seeking to overcome challenges and succeed in staffing/recruiting. Known for delivering results and building high-performing teams, Kortney is a dynamic and experienced industry leader.
 
Additional Resources Talked About on the Show:
Going Beyond the Small Talk eBook
 

Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
 
On this episode, Brad and Matt discuss the importance of recruitment marketing and managing online reviews. They emphasize the need for staffing agencies to showcase their employer brand and differentiate themselves from competitors outside the industry. They also provide a playbook for handling negative reviews and highlight the significance of generating positive reviews. Additionally, they explore the power of targeted advertising and the importance of being where your buyers and influencers are.


 



 
Hosts
Brad Bialy  (LinkedIn / Twitter) 
Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
 
Matt Lozar  
(LinkedIn / Twitter) 
Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
KEY MOMENTS
Selling a staffing agency is a deeply personal decision that can be influenced by various factors such as retirement, the need for additional investment, burnout, or being approached by potential buyers. To attract attention from potential buyers, staffing firms should have a clear vision, strong value proposition, and a good reputation. The market for selling staffing agencies has been down, but there are still transactions happening, especially in the lower middle market. Preparation is key when considering a sale, and it's important to understand the valuation process, potential buyers, and how to maximize the value of the business. Customer concentration and the strength of the internal team are important factors that buyers consider. It's also crucial to maintain customer relationships and prepare the team for the transition. 
 
ABOUT THE SPEAKERS
Brad Bialy  (LinkedIn)
Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
 
Akash Taneja
(LinkedIn)
Akash is a leading M&A specialist, focused exclusively on helping founders in all segments of the staffing industry in a successful exit of their business. From the professional staffing segments such as IT, Healthcare, Engineering, Life Sciences, Accounting & Finance, to Light Industrial, Admin/Clerical and Skilled Trades, Akash's focus for over 15 years has been on achieving the best outcome for his clients. 
  
In addition to his work with clients, Akash has spoken at numerous staffing industry conferences on the topics of mergers and acquisitions, valuations & related topics. 
  
If you're considering a potential exit now or at some time in the future, contact Akash at Momentum Advisory Partners to discuss how to position your business to maximize value!