100 episodes

The podcast created exclusively for the staffing and recruiting industry.

On InSights, we share tips and best practices from the social media insiders at Haley Marketing Group. InSights will provide you with the tools you need to master your social recruiting, digital marketing, recruitment marketing and employer branding.

Secrets of Staffing Success Haley Marketing Group

    • Business
    • 4.7 • 34 Ratings

The podcast created exclusively for the staffing and recruiting industry.

On InSights, we share tips and best practices from the social media insiders at Haley Marketing Group. InSights will provide you with the tools you need to master your social recruiting, digital marketing, recruitment marketing and employer branding.

    [InSights] What to Do If Your Clients Aren’t Hiring Right Now

    [InSights] What to Do If Your Clients Aren’t Hiring Right Now

    Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
     
    On this episode, Brad and Matt discuss the importance of not eliminating recruitment marketing spend during tough times. They emphasize the need to be mindful of where resources are allocated and to focus on the ROI and value of EVERY marketing dollar spent. They also discuss the concept of cost per quality application and the importance of tracking and evaluating the effectiveness of different recruitment platforms. Additionally, they highlight the value of building a bench of candidates even when there are no open orders, as well as the need to shift the messaging from selling services to building relationships. They end the conversation by addressing the challenge of motivating sales teams when companies are not hiring.
     
    Hosts
    Brad Bialy  (LinkedIn / Twitter) 
    Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
     
    Matt Lozar  
    (LinkedIn / Twitter) 
    Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
    As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
    Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
    Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

    • 28 min
    [Stage] DeLibra Wesley - Addressing DEI and Unconsious Bias in the Staffing Industry

    [Stage] DeLibra Wesley - Addressing DEI and Unconsious Bias in the Staffing Industry

    On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
     
    On this episode, Brad Bialy interviews DeLibra Wesley, founder of National Recruiting Consultants and Women of Color in Staffing. They discuss the importance of incorporating DEI principles into the hiring process and how recruiters can effectively address unconscious bias. DeLibra shares practical advice for staffing firms just starting their DEI journey and highlights the role of technology in enhancing or hindering diversity in recruitment. To address unconscious bias in the hiring process, recruiters can be cautious about the language used in job postings, consider removing non-pertinent information from candidate profiles, and create skill sheets that omit names and gender. They also discuss the biggest challenge for DEI in staffing over the next five to ten years.
     
     
    Key Takeaways: Staffing firms should be committed to implementing DEI practices and making it a part of their long-term goals and strategies.  Job descriptions should be clear, and gender-biased or masculine language should be avoided. Preferred qualifications should be removed from job descriptions to encourage more diverse candidates to apply. Technology can both enhance and hinder diversity in recruitment. While some software can help remove bias from job descriptions, AI can also perpetuate biases if not properly trained. Small staffing firms can start their DEI journey by implementing simple changes such as creating a gender-neutral dress code, building out a parental leave plan, and promoting cultural awareness days. Pay transparency is a crucial aspect of DEI, and organizations should strive to make compensation information visible and equitable.
     
    ABOUT THE SPEAKERS
    Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
    DeLibra Wesley leads National Recruiting Consultants with over 20 years of staffing experience under her belt. She founded NRC in the midst of the COVID-19 pandemic and quickly grew it into a successful agency serving hundreds of school districts in need of special educators. DeLibra currently sits on the American Staffing Association board of directors. She is passionate about tackling the challenges facing women in leadership, and she is an outspoken advocate for diversity, equity and inclusion in the workplace. She is the founder of Women of Color in Staffing, an online network that connects and empowers women in the industry. DeLibra was named ASA’s Volunteer of the Year in 2022. She has been named to Staffing Industry Analysts DE&I Influencers list multiple times. She was also named to the SIA Global Power 150 – Women in Staffing list multiple times. Prior to founding NRC, DeLibra oversaw all aspects of operations at a major healthcare staffing company, where she worked her way up from a coordinator position to COO. Her vast expertise ranges from employee training and compliance to project management and human resources. DeLibra is a single mother of two boys – Tristen and Trace. She loves travel and the arts. She runs her blog Goals With DeLibra in her spare time.

    • 39 min
    [InSights] Application quality STINKS! What can we do about it?

    [InSights] Application quality STINKS! What can we do about it?

    Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
    On today's episode, we break from our regular 3-segment show to talk about one hot topic: application quality. Matt and Brad continue to hear that the quantity of applications is UP, but the quality of applications is DOWN. So what can we do about it? 
     
    Hosts
    Brad Bialy  (LinkedIn / Twitter) 
    Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
     
    Matt Lozar  
    (LinkedIn / Twitter) 
    Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
    As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
    Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
    Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

    • 27 min
    [Stage] Mark Winter - How to Structure an Effective Sales Strategy

    [Stage] Mark Winter - How to Structure an Effective Sales Strategy

    On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
    KEY MOMENTS
    In this episode of Take the Stage, Brad Bialy is joined by Mark Winter, CEO of WinSource Group. Mark shares his expertise in driving sales performance and simplifying the sales process. They discuss the importance of having a sales strategy, identifying ideal customers, and being proactive in sales efforts. Mark emphasizes the need to focus on the customer's needs and goals, rather than just selling people. He also provides valuable insights on tackling the market and measuring sales success. Tune in to gain valuable tips for improving your sales strategy and achieving better results.
     
    ABOUT THE SPEAKERS
    Brad Bialy  (LinkedIn)
    Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
     
    Mark Winter
    (LinkedIn)
    Mark is an expert at driving sales performance, keeping focus on customers, and keeping things simple. For 20 years, Mark has held every sales role out there- from Branch Manager to Vice President of Sales and Enablement for a $2.5 B publicly traded staffing company. During that time, he has spent countless hours figuring out what works and of course, what doesn’t. This enables Mark to sniff out things that are blocking performance, remove the barrier, and get people to act. He is a Six Sigma Black Belt and holds master certifications from some of the top sales training organizations in the world. Whether its strategic planning, sales process development, sales training, customer acquisition & engagement, sales team performance, or system and tool adoption- Mark can help get your team on track.

    • 31 min
    [InSights] A Blueprint for Staffing Firms Opening a New Office

    [InSights] A Blueprint for Staffing Firms Opening a New Office

    Welcome to InSights, the staffing podcast from Haley Marketing, built to help you with your recruitment marketing and digital marketing. Whether we're talking about digital marketing trends or what's working right now for staffing and recruiting firms across North America, we're here to share our InSights on how you can stand out, stay top-of-mind, and sell more.  
     
    HEARD ON THIS EPISODE: 
    A Blueprint Marketing Plan for Anyone Opening a New Office
    Rock Star Marketing: A Lesson from FuboTV
    How do we close the loop? A conversation about analyzing better marketing data 
    Hosts
    Brad Bialy  (LinkedIn / Twitter) 
    Brad Bialy is the host of Take the Stage and InSights, the staffing industry's leading podcasts with close to 175,000 downloads. He has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic marketing concepts. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 150 industry-specific conferences and webinars. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after speaker and expert.
     
    Matt Lozar  
    (LinkedIn / Twitter) 
    Matt Lozar works as the Director of Recruitment Marketing at the Haley Marketing Group, the nation’s largest marketing firm dedicated to servicing the staffing and recruiting industry.
    As the Director of Recruitment Marketing, Matt focuses on the four pillars of recruitment marketing – career sites, job advertising, social recruiting and employer branding. Matt launched the job spend management division at the Haley Marketing Group, leading the company’s partnership with Appcast. Through the usage of programmatic software, the division grew more than 100 percent in 2022 after growing more than 200 percent in 2021! The department works with dozens of staffing agencies, managing millions of dollars of recruitment spend.
    Matt has eight-plus years of working directly with staffing agencies and recruiters by helping them meet business goals and overcome marketing challenges. During that time, Matt has worked with more than 100 organizations to find the right content and digital marketing solutions. He also concentrates on online advertising while helping staffing agencies with social media planning, content strategy, search engine optimization, and email marketing.
    Matt has appeared on more than 25 webinars across the industry while also talking at several industry conferences. He is a co-host on the Secrets of Staffing Success podcast, appearing on more than 120 episodes. Matt also holds a biweekly LinkedIn Live broadcast on Tuesdays at 11 am Eastern where he talks about recruitment marketing, content marketing, and job advertising.

    • 29 min
    [Stage] Robin Mee and Kim Whiteley - Trends Impacting the Talent Acquisition Industry

    [Stage] Robin Mee and Kim Whiteley - Trends Impacting the Talent Acquisition Industry

    On Take the Stage, presented by Haley Marketing, we bring you the BEST speakers, coaches, trainers, and strategic partners from across the staffing and recruiting industry every other week. More than your standard interview, each conversation is built off of a specific session or topic these industry thought leaders bring to conferences and audiences around the country.
    KEY MOMENTS
    On this episode of Take the Stage, Brad Bialy is joined by Robin Mee (CEO and Founder, MeeDerby) and Kim Whiteley (President, MeeDerby). On this episode we discuss trends impacting the talent acquisition industry.
    Why you need flexibility among your workforce.
    How is tech impacting your staffing agency in 202?
    Why does leadership need to be empathetic?
    How will DE&I, Ageism, and Women in Workforce continue to impact the staffing industry?
     
    ABOUT THE SPEAKERS
    Brad Bialy  (LinkedIn)
    Brad Bialy has a deep passion for helping staffing and recruiting firms achieve their business objectives through strategic digital marketing. For over a decade, Brad has developed a proven track record of motivating and educating staffing industry professionals at over 100 industry-specific conferences and webinars.  
    As a visionary leader, Brad has helped guide the comprehensive marketing strategy of more than 300 staffing and recruiting firms. His keen eye for strategy and delivery has resulted in multiple industry award-winning social media campaigns, making him a sought-after expert and speaker in the industry. 
     
    Robin Mee
    (LinkedIn)
    Robin Mee is the Founder and CEO of MeeDerby, the leading search firm for the Workforce Solutions ecosystem. She is a passionate advocate of staffing, a volunteer industry leader and a regular speaker at staffing events nationally. Staffing Industry Analysts (SIA) has honored Robin many times on the Staffing 100 and the Global Women’s Power 150 lists and in 2016 the American Staffing Association (ASA) recognized Robin with their first-ever Volunteer of The Year award. In late 2023, Robin was named to the American Staffing Association Board of Directors for 2024. Robin is a vocal supporter of Women in Leadership and issues of Diversity and Inclusion, and MeeDerby a sponsor of the ASA’s Women in Leadership Interest Group and Women of Color in Staffing. Staffing companies have voted MeeDerby a Best of Staffing firm 13 times for Client satisfaction in the annual ClearlyRated survey. Robin is a co-author with 14 other women staffing leaders of Together We Rise, whose initial proceeds are funding ASA scholarships in support of rising females. Most importantly, Robin and her team at MeeDerby are highly regarded members of the staffing community whose company is a conduit for change, as MeeDerby has helped hundreds of staffing companies grow by hiring top talent, and thousands of staffing professionals elevate their careers.
     
    Kim Whiteley
    (LinkedIn)
    Kim brings more than 20 years of staffing industry and search experience to MeeDerby.   She leads the day to day operations of MeeDerby supporting the team in placing managers and executives in the staffing industry.  Kim is active with the American Staffing Association (ASA), participating in the Women in Leadership Council, The Mentor/Mentee Program, former Chair of the Direct Hire Council and a 2023 advisor to the Women’s Business Colloraberative’s (WBC) Staffing Workstream.  Kim is active in her community as a board member with SHIP (Student Homeless Initiative Partnership), is a volunteer dive coach for her son’s highschool and a committee member of BoyScout Troop 278. Prior to joining MeeDerby, Kim spent 15 years with Spherion in  leadership and revenue driving roles across multiple staffing verticals.
     
    About Mee Derby
    MeeDerby is the leading executive search firm specializing in Staffing and Workforce Solutions. Since 1988 we have completed over 3,000 Executive and Management searches for hundreds of companies from start-ups to the largest global players across

    • 44 min

Customer Reviews

4.7 out of 5
34 Ratings

34 Ratings

Nickname goes here :D ,

Inspiring & Motivating

Brad, Matt and Haley Marketing Team: thank you for taking the time to put these out! What you didn’t know was a year ago there was a girl listening who had just started an agency. A girl who had a shoe string budget and would tune in every week to each episode, lunch with Haley and LinkedIn live to get insights and tips. Each time a new episode would drop I would hurry to my office, I would sit with my cup of coffee, listen and take notes. Even through the hardest time of recruiting and owning a business this podcast has given me hope and motivation. This week I opened my second location! Thank you guys for making this podcast, sharing your knowledge and spreading inspiration! Sarah Chapa CEO StaffEase Tacoma, WA

obacker19 ,

Insightful, entertaining and actionable!

This is absolutely a go-to podcast for anyone in the recruitment industry (honestly the content and lessons from each episode extend beyond staffing/recruiting as well!). Todd and his guests share incredibly valuable insights, anecdotes and opportunities to both grow your firm's success, and do more good in the industry through the process. Highly recommend listening and subscribing today!

Paula pz ,

Top Staffing Industry Leaders Insights

A must listen if you want to succeed in this industry! Thought provoking insights from some of the staffing industry's top professionals. Looking forward to hearing more!

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