8 episodes

The Seen, Sought After, & Sold Out podcast, hosted by Danait Berhe, is all about helping you become the go-to expert in your industry through empathy driven messaging, positioning, and sales strategies. Here we talk about going deep instead of wide, tapping into timeless marketing strategies instead of hopping on every new trend, and selling with intention and empathy. This is the show that will help you learn how to share your message in a way that gets you heard and paid.

Seen, Sought After, & Sold Out Danait Berhe

    • Business

The Seen, Sought After, & Sold Out podcast, hosted by Danait Berhe, is all about helping you become the go-to expert in your industry through empathy driven messaging, positioning, and sales strategies. Here we talk about going deep instead of wide, tapping into timeless marketing strategies instead of hopping on every new trend, and selling with intention and empathy. This is the show that will help you learn how to share your message in a way that gets you heard and paid.

    7. Decoding The Difference Between Messaging, Positioning, and Content

    7. Decoding The Difference Between Messaging, Positioning, and Content

    So what's the difference between messaging, positioning, and content? It sounds like these words are used interchangeably and sometimes in confusing ways. Let's break down how they are different AND work together to help you get in front of the right people and be heard!

    If you want help and support creating messaging that makes you impossible to ignore to the right people who are looking for the solution you provide, join me for the 3-day hands-on workshop, Impossible to Ignore™️: Create Messaging That Gets People To Pay Attention. Get all the details and register at the link below!

    https://danaitbg.com/workshop

    • 14 min
    6. 6 Things You Need to Create Impossible to Ignore Messaging

    6. 6 Things You Need to Create Impossible to Ignore Messaging

    In this episode, I'll be sharing the 6 things that you need in order to make your messaging impossible to ignore to the right people. It doesn't matter if you have a potent message if it isn't getting the right people to listen and pay attention. Let's change that!



    If you want help and support creating messaging that makes you impossible to ignore to the right people who are looking for the solution you provide then join me for the 3-day hands-on workshop, Impossible to Ignore™️: Create Messaging That Gets People To Pay Attention. Get all the details and register at the link below!

    https://danaitbg.com/workshop



    Links

    - Register for the 3-Day Workshop

    - Subscribe to the YouTube Channel

    - Connect with Danait on Instagram

    - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales!

    - Episode Transcript

    • 29 min
    5. How To Position Yourself As The Go-To Expert

    5. How To Position Yourself As The Go-To Expert

    If you want to be seen as a leader and go-to in your industry, you're gonna want to listen to this! In this episode, we dive into positioning yourself as the go-to expert and the 3 core things you need to do that well. We'll cover  

    - People 

    - Process 

    - Perspective

    Links

    - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales!

    - Subscribe to the YouTube Channel 

    - Connect with Danait on Instagram

    - Episode Transcript

    • 21 min
    4. 2 Surprising Ways To Better Articulate The Value Of Your Offers

    4. 2 Surprising Ways To Better Articulate The Value Of Your Offers

    We hear it all the time, "articulate the value of what you do" but what does that REALLY mean? In this video, I'm going to share 2 not so obvious ways to articulate the value of your offers without any convincing energy. We'll cover

    - What value actually is and who determines it

    - What we need to focus on instead of our offers

    - 2 levers to pull to help your dream clients understand the value of your offers, no convincing energy needed
    -------------------

    Links

    - Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales! 

    - Subscribe to the YouTube Channel 

    - Connect with Danait on Instagram

    - Episode Transcript

    • 16 min
    3. Why Your Ideal Client Avatar Is NOT Enough & What You Need Instead

    3. Why Your Ideal Client Avatar Is NOT Enough & What You Need Instead

    Want to make effortless sales? I've got you covered! In this video, we discuss why your ideal client avatar is not enough to help you create messaging that connects and converts. Instead, I will break down the 5 decision-making factors you need to address in your messaging that will help you to sell with ease!

    Links

    Subscribe to the YouTube Channel
    Connect with Danait on Instagram
    Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales!
    Episode Transcript

    • 19 min
    2. What it REALLY takes to stand out online (and explode your reach)

    2. What it REALLY takes to stand out online (and explode your reach)

    Frustrated by feeling like there's so much noise and unsure how to stand out in a way that is authentic and true to you? In this episode, host Danait Berhe, takes you through what it really takes to stand out online (social media not required)! We'll talk about

    - The difference between primary and secondary differentiators
    - And the 3 timeless differentiators you actually need to stand out online


    Links

    Subscribe to the YouTube Channel
    Connect with Danait on Instagram
    Take the free Messaging Magic Quiz to help you uncover the messaging and positioning elements you may want to tweak in order to get in front of more of your perfect people and accelerate your sales!
    Episode Transcript 

    • 19 min

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