There is a myth in the marketing industry that in order to make sales, we have to compromise your values. Today I am sitting down with my friend Kristen Achziger of Going Ultraviolet to talk all about ethical sales, how to create more empowered enrollment, and how to audit your existing marketing for sneaky unethical practices.
Kristen Achziger is a copywriter and sales strategist helping small business owners write humanized sales copy that converts ethically. Kristen believes that the most critical mistake we make while writing sales pages and website content is failing to provide our customers with the info they need to make a wise, informed purchase. She has built her copywriting business and sales copy template shop on the belief that if we want to make more profit and book more qualified leads, we must SERVE our clients to the sale and help them feel safe.
BY THE TIME YOU FINISH LISTENING, YOU’LL LEARN:
How outdated marketing norms are creating unethical sales practicesThe golden rule of marketing like a humanHow to create a more empowered enrollment experience for your clients
Kristen is also gifting listeners with her Sales Page Strategy Kit: https://www.goingultraviolet.com/sales-page-strategy-kit
And her Sales Page Psych Guide: https://going-ultraviolet.ck.page/sales-page-psych
Check out all the amazing resources she has at goingultraviolet.com
And follow her (and her amazing 9 grid) at instagram.com/goingultraviolet
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