11 min
Selling Pain Points and Not Problems Keep What You Earn
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- Entrepreneurship
We hear a lot about marketing around pain points and I 100% believe you should be doing this, but you need to understand that a pain point and a problem are not the same things. The pain points are the stakes of the problem, the result of the problem.
If you can articulate that to clients, relate to them, and create stakes around the problem that you're going to help them solve, you'll be able to clearly articulate your value. What is the struggle they feel on a daily basis? What will their days look like after working with you?
Related episodes:
175. How to Define Your Core Values
178. How I Crank Out Content
181. What Problem Do You REALLY Solve?
* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/
* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa
* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so
* Hire us: https://www.fitnancialsolutions.com/accounting
* Find me on IG @shannonkweinstein
* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
We hear a lot about marketing around pain points and I 100% believe you should be doing this, but you need to understand that a pain point and a problem are not the same things. The pain points are the stakes of the problem, the result of the problem.
If you can articulate that to clients, relate to them, and create stakes around the problem that you're going to help them solve, you'll be able to clearly articulate your value. What is the struggle they feel on a daily basis? What will their days look like after working with you?
Related episodes:
175. How to Define Your Core Values
178. How I Crank Out Content
181. What Problem Do You REALLY Solve?
* Find everything you need at www.keepwhatyouearn.com! https://www.keepwhatyouearn.com/
* Questions about this episode? Text me!: https://my.community.com/shannonweinsteincpa
* Chat about this episode in the Keep What You Earn Community – http://keepwhatyouearn.circle.so
* Hire us: https://www.fitnancialsolutions.com/accounting
* Find me on IG @shannonkweinstein
* Meet me face-to-face on YouTube: https://www.youtube.com/channel/UCMlIuZsrllp1Uc_MlhriLvQ
* Featured in Yahoo Finance! Read more here: https://finance.yahoo.com/news/10-bookkeepers-accountants-watch-2021-113800161.html
The information contained in this podcast is intended for educational purposes only and is not individual tax advice. Please consult a qualified professional before implementing anything you learn.
11 min