300 episodes

With over 1.2 million downloads, Selling the Couch is a top podcast for current and future mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists in private practice about how they've built their businesses + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact and diversifies his income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start . =)

Selling the Couch Melvin Varghese, PhD

    • Business
    • 4.9 • 310 Ratings

With over 1.2 million downloads, Selling the Couch is a top podcast for current and future mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists in private practice about how they've built their businesses + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact and diversifies his income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start . =)

    293: How To Increase Fees With Existing Clients

    293: How To Increase Fees With Existing Clients

    Today’s topic is one that many clinicians have navigated, are navigating, or will navigate in the future. It’s the idea of increasing fees with existing clients. I’ve seen this topic come up repeatedly in online groups for therapists, and I know it brings anxiety and confusion. Let’s dig into it together!
    Our Featured Guests
    Kelly Higdon and Miranda Palmer
    Kelly Higdon and Miranda Palmer are therapists, private practice owners, and the founders of ZynnyMe, where they teach and train therapists to build valuable and gratifying businesses. Their year-long training program, Business School Bootcamp, is a super-powerful system that teaches therapists everything they wish they had learned in grad school about running a successful private practice. In this episode, Kelly and Miranda will discuss the idea that we are betraying our client if we increase fees, along with ways to work through that mindset. We will cover the nitty-gritty of how to communicate fee increases to clients with all the logistical nuances. Our conversation wraps up with simple scripts you can use during sessions to stay on track, be clear, and affirm your clients without causing feelings of abandonment.
    http://www.zynnyme.com/ (www.zynnyme.com)
    https://podcasts.apple.com/us/podcast/starting-a-counseling-practice-with-kelly-miranda/id1398391639 (Starting a Counseling Practice Podcast)
    You’ll Learn:
    ● Why the idea of increasing fees is intimidating even though many therapists are leaving a lot of money on the table
    ● Why increasing fees ties into mixed messages in our minds about our self worth and value
    ● How the cumulative effect of a sliding scale adds up to significant amounts over time and reflects bias that we usually guard against
    ● How automation in today’s world allows us to avoid those difficult conversations
    ● Why the recommendation is to create a letter but have the conversation with the client in session; give them the letter after the conversation (or email virtual clients)
    ● Why the letter is a transitional object and shouldn’t make excuses for the fee increase
    ● Ideas for scripting the notification letter and stating the fee increase
    ● The need for us to be honest with our clients to be able to continue providing great care
    ● The misconception that schedules and fees should always stay the same; these are unrealistic expectations!
    ● How to present workable options to clients without feeling like you’re abandoning them
    ● Why clinicians have to do what it takes to care for themselves before they can care for their clients
    ● Highlights in the conversation with clients about increasing fees:
    ○ Own your emotions about it.
    ○ Let the client know the relationship with them is valuable to you.
    ○ Check in with the client’s feelings and options moving forward.
    ● Why the window of notice should be long enough to prepare for termination or referral
    One of the questions I get asked all the time as a podcaster is “what podcasts do you listen or subscribe to?” This might surprise you, but there's really only one show that I absolutely have to listen to . . . every week. Actually, every day. Like, I'll literally drop what I'm doing (unless I'm with the family of course) and listen to each episode when it drops.
    The show is Tesla Daily, which is why I couldn't be more thrilled to have its host Rob Maurer on the show today!
    If you want a behind-the-curtain peek at how someone with over 100,000 YouTube subscribers produces a hard-hitting podcast every day, you're in the right place. Rob built this show from the ground up and incredibly, launched his first episode from concept to publish in just 48 – 72 hours. Even more impressive is how Rob's built a trust-worthy brand in such a crowded space.
    What does it take to keep up production with a daily show like this? Why does Rob do what he does and how did he get started? How do you combine an audio-first podcast with the power of YouTube? And what does Rob do

    • 31 min
    292: Writing A Children's Book

    292: Writing A Children's Book

    Have you ever considered writing a children’s book? I’ll admit that I’ve thought about it, and it might be a new endeavor in my future. Writing a children’s book takes creativity and planning, and much perseverance is required to navigate the publishing process. Join me as I talk to a longtime friend who has been through the process and published two children’s books.
    Our Featured Guest
    Amy Jivani
    Amy is a childhood friend of mine who has become a children’s book author. Her latest book, Meera’s Flowers, tells the story of a young girl celebrating an Indian holiday while living in America. She also wrote More Than Words: A Book About Body Language, a story about body language and feelings. Amy is a former first-grade teacher who is inspired by her students and her cultural background to write children’s books with ethnically diverse characters. Amy shares with us where she gets ideas for books and how the creative process works. We also discuss the concept of self-publishing compared to the traditional publishing route. We wrap up with Amy’s insights into the hardest part about writing and releasing a book during a pandemic.
    http://www.amyjivani.com/ (www.amyjivani.com)
    You’ll Learn:
    ● Where Amy’s inspiration came from for Meera’s Flowers
    ● Amy’s advice for other aspiring writers:
    ○ Write something you can champion.
    ○ Storyboard your ideas as you begin.
    ● How the traditional publishing route requires resilience and seems like a “closed club”
    ● Why Amy decided not to self-publish her first book
    ● How Amy realized that creative stories could teach and reinforce important concepts to children in more memorable ways
    ● How Amy gives herself creative space to think and produce rather than setting aside a disciplined time slot
    ● The hardest part of what Amy has accomplished: getting publishers to see the quality of what she wrote and releasing a book during a pandemic when typical book promotion is a no-go
    ● How Amy handles the newfound attention of being a published author with humility
    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.


    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):

    🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


    💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course))


    MY FREE GUIDES:

    🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide)
    🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course)


    MY COURSES:

    🎧 https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers):
    💻 https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):


    MY FAVORITE SOFTWARE:

    🧳 https://www.sellingthecouch.com/captivate (My Podcast Hosting Platform) (Captivate-Includes 7 Day Free Trial):
    🚀 https://www.sellingthecouch.com/kartra (My All In One Online Business Platform) (Kartra-Includes 14 Day Free Trial):
    🤖 https://sellingthecouch.com/easywebinar (What I Use For Evergreen Webi

    • 25 min
    291: Owning A Therapy Building During The Pandemic

    291: Owning A Therapy Building During The Pandemic

    What would it be like to own and run your own group therapy practice--including the building? And to complicate matters, what if the whole endeavor is getting off the ground during a global pandemic? It might sound crazy, but you’ll hear the details from today’s guest who is making it all happen after facing down all the obstacles. Join us!
    Our Featured Guest
    Karen Grayson, PhD, LPC
    Dr. Karen Grayson had a vision a few years ago of owning a therapy practice building, so she followed through with the big purchase in 2018. She’s here to help us navigate through the challenges of owning a therapy practice building during a pandemic. The Center for Inner Transformation, in St. Louis, is a place where Karen combines philosophy, therapy, and spirituality on an integrated pathway to her clients’ personal and collective development, and it’s also home for the practices of three other clinicians. She shares where the idea of buying a building came from, how she went into the process, along with practical steps that she took during the pandemic. We wrap up today’s conversation with four pieces of advice that Karen would give to her younger self about this undertaking.
    https://thecenterstl.com/ (www.thecenterstl.com )
    You’ll Learn:
    ● How Karen began with the dream to purchase a therapy building
    ● How she moved from vision to implementation through finding comfort in the unknown
    ● How Karen’s journey unfolded from her teaching role to group therapy
    ● How Karen purchased her office building in 2018, dealt with two colleagues who backed out after the purchase, and endured a difficult neighbor in the office park
    ● Why Karen learned to be gentle with herself and fierce in her purpose, staying grounded in the uncertainty
    ● How the drawbacks in the process led to feelings of failure and depression for Karen
    ● How she persevered with a deep commitment to her purpose and a willingness to fail
    ● How Karen learned the value in having support people in place from STC
    ● How the pandemic has affected Karen and her endeavors
    ● How word-of-mouth referrals have benefitted Karen’s business
    ● Why we need to know what our strengths are
    ● How Karen deals with her core wound of not being good enough
    ● How things worked out for Karen when she “let go and listened”
    ● Karen’s pieces of advice to her younger self about purchasing the building during a pandemic:
    ○ Everything is an invitation for growth.
    ○ The birthing process is always a hard thing.
    ○ I’m not in charge of time.
    ○ Be open to a larger container.
    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.


    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):

    🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


    💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course))


    MY FREE GUIDES:

    🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide)
    🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course)


    MY COURSES:

    🎧 https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers):
    💻 https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to downl

    • 34 min
    290: Long-Haul COVID-19 and Private Practice

    290: Long-Haul COVID-19 and Private Practice

    Today’s show is about navigating long-haul COVID symptoms and life as a private practitioner. I wanted to have a non-academic conversation about this intriguing topic from a real-life perspective. Join us to learn more!
    Our Featured Guest
    Robert Cox, MA, LPC, NCC
    Robert Cox is a private practitioner in Kentucky. He contracted COVID back in December. After a few weeks, he noticed that his symptoms improved a little but then continued. You’ll hear Robert’s story of his long-haul COVID symptoms and navigating through it as a private practitioner, especially regarding what to disclose to clients.
    https://tjrecovery.org/ (Tristn Jevon Center for Recovery)
    You’ll learn:
    ● What it means to have “long-haul COVID”
    ● How long-haul COVID symptoms can vary with dementia-like brain fog, heart problems, physical exhaustion, night sweats, etc.
    ● Robert’s story of contracting COVID last December from his daughter and facing moments of panic because of his asthma
    ● How Robert’s symptoms were complicated by the death of his son in February 2021
    ● How Robert learned to deal with long-haul COVID by taking more time off and learning to be more efficient, organized, and focused
    ● How Robert’s exhaustion and fatigue are impacting his daily life and activity level
    ● Why there is no standard treatment protocol for long-haul COVID
    ● How Robert is using meditation to cope with the daily challenges of life and work
    ● What Robert has learned about having limits and setting boundaries
    ● How Robert decided to share openly with his clients about his experience
    ● What Robert has learned about his resilience because of the support from his wife
    ● How Robert is functioning better because of the system changes he has put in place
    ● Why Robert’s #1 message to everyone is to get the COVID vaccine
    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.


    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):

    🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


    💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course))


    MY FREE GUIDES:

    🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide)
    🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course)


    MY COURSES:

    🎧 https://sellingthecouch.com/jointhehealthcasters (The Healthcasters) (A podcasting course + community for helpers/healers):
    💻 https://sellingthecouch.com/onlinecourseguide (Online Course School) (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):


    MY FAVORITE SOFTWARE:

    🧳 https://www.sellingthecouch.com/captivate (My Podcast Hosting Platform) (Captivate-Includes 7 Day Free Trial):
    🚀 https://www.sellingthecouch.com/kartra (My All In One Online Business Platform) (Kartra-Includes 14 Day Free Trial):
    🤖 https://sellingthecouch.com/easywebinar (What I Use For Evergreen Webinars) (Easy Webinar)
    🌐 My Website Host (SiteGround-Includes Discount)
    🎨 My WebSite Theme (Divi)


    MY FAVORITE GEAR:

    ❤️ https://youtu.be/iYBrAhrdVDY (STC Home Office Tour! )
    📔 https://kit.co/mvarghese/my-o

    • 29 min
    289: Improving Your Sleep As A Therapist: Tips From A Sleep Psychologist

    289: Improving Your Sleep As A Therapist: Tips From A Sleep Psychologist

    Today’s show is about one of my most favorite topics in the world: sleep. I’ll admit that my thinking about sleep has changed a lot over the years as I’ve learned more. Whether you’re a champion sleeper or someone who needs to pay more attention to rest, today’s show has helpful information and expert tips for you. Join us!
    Our Featured Guest
    Liz Slonena
    Liz Slonena is a psychologist in Asheville, NC. She has expertise in sleep and insomnia, and I wanted to have her share her insights with us. Pandemic stressors and the blurred lines between work life and home life have been contributing factors to sleep problems for many therapists. We will talk about why quality sleep matters, the basics of sleep cycles, and how our hustle culture has impacted our sleep. We’ll finish up with practical tips about improving sleep.
    http://www..drlizlistens.com/ (www.drlizlistens.com)
    Use code #STC for premium access to Aura, an all-in-one wellness app
    Find Dr. Liz’s free mindful hypnosis videos on https://www.youtube.com/c/yourzenwithinrelaxwithdrliz/search (YouTube)
    You’ll Learn:
    ● What happens during the normal sleep cycles: light, restful, deep, and REM
    ● How disruptions can affect sleep cycles
    ● The connection between quality sleep and mood
    ● How sleep helps your immune system, neurogenesis, and muscle growth and repair
    ● How deep sleep is the “washing cycle” for brain and body, flushing out negative thoughts and toxins
    ● How hustle culture and internalized capitalism (the belief that our worth is tied to our productivity and what we DO) can compound our sleep difficulties
    ● Why sleep is the first thing we cut away when cramped for time, even though it’s really our most effective superpower
    ● The specific challenges of entrepreneurship in getting enough sleep
    ● The intricacies of racism and stereotypes related to internalized capitalism
    ● Why rest is rebellious and radical empowerment
    ● The importance of finding peace and balance in life through prioritizing rest
    ● Liz’s tips for improved sleep:
    ○ Clearly communicate boundaries to clients and colleagues about your hours and availability.
    ○ Have a physical wind-down ritual for your body and mind to signal the transition from work.
    ○ Write a gratitude or “win” list each night before bed.
    ● What’s up next for Dr. Liz? Become a Better Sleeper course and podcast are coming soon!
    Today’s Sponsor:https://sellingthecouch.com/zynnyme ( Zynnyme)Zynnyme was founded in 2010 by therapists and private practice owners Kelly Higdon and Miranda Palmer. Kelly and Miranda have become good friends of mine who have helped me immensely on my business journey + they've helped over 50k of our colleagues.
    I credit their Business School Boot Camp for helping build the business and life that I imagined. Their values align with mine in helping clients build valuable and gratifying businesses while living healthy, happy, and sustainable lives.
    Check out their website for a wealth of resources and services + sign up for a free four-day, live private practice marketing masterclass they're putting together to help us establish a private practice with the best outcomes and income at https://www.sellingthecouch.com/zynnyme (sellingthecouch.com/zynnyme)
    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY

    Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.


    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):

    🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


    💻...

    • 38 min
    288: 3 Ways To Become A Better Leader In A Post-Pandemic World

    288: 3 Ways To Become A Better Leader In A Post-Pandemic World

    So much of what we do as clinicians revolves around leadership, even though we may not be comfortable thinking of ourselves that way. If we are truly leaders in what we do, it makes sense to learn all we can about making ourselves the best leaders possible. The world needs good leaders! Join us as we discuss all things leadership development in today’s show
    Our Featured Guest
    Jevin Koleth
    Jevin Koleth is a leadership coach who happens to be a childhood friend of mine. He has vast experience in what it means to be a leader through his time as a regional manager for a major healthcare system in Texas. I want you to hear Jevin’s insights about why leadership needs to be developed first at the individual level before implementing the more popular team approach. We also dive into how leadership has changed as a result of the pandemic, and we wrap up with personal and real-life experiences from Jevin that can help you in your growth as a leader.
    https://www.instagram.com/jevinkoleth/?hl=en (Jevin Koleth )
    You’ll Learn:
    ● Why effective leadership development has to begin at the individual level with a solid foundation
    ● The first steps in an individualized approach to leadership training:
    ○ Identify the person’s personal purpose and mission
    ○ Identify the person’s barriers to being their best self
    ● How Jevin becomes an accountability coach in helping people develop long-term habits
    ● Why the mass team approach to leadership training needs to FOLLOW after the foundational individual approach
    ● Why it’s good to develop one’s self as a leader to be the best version of yourself
    ● How an impactful leader will come across with consistency
    ● How leadership has changed during the pandemic in the three areas of remote leadership, interpersonal skills, and team culture
    ● Jevin’s pearls of wisdom about going back to work in the office
    ● Why a leader’s goal should be positive outcomes from difficult conversations
    ● Highlights of Jevin’s current work as a leadership coach
    Today’s Sponsor:https://sellingthecouch.com/zynnyme ( Zynnyme)Zynnyme was founded in 2010 by therapists and private practice owners, Kelly Higdon and Miranda Palmer. Kelly and Miranda have become good friends of mine who have helped me immensely on my business journey + they've helped over 50k of our colleagues.
    I credit their Business School Boot Camp for helping build the business and life that I imagined. Their values align with mine in helping clients build valuable and gratifying businesses while living healthy, happy, and sustainable lives.
    Check out their website for a wealth of resources and services + sign up for a free 4 day, live private practice marketing masterclass they're putting together to help us establish a private practice with the best outcomes and income at https://www.sellingthecouch.com/zynnyme (sellingthecouch.com/zynnyme)
    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.
    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


    💻 https://sellingthecouch.easywebinar.live/registration-3 (How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course))


    MY FREE GUIDES:

    🎤 https://sellingthecouch.com/podcastingguide (Start your Podcast: The QuickStart Guide)
    🖥️ https://sellingthecouch.com/onlinecourseguide (The A To Z Online Course)


    MY COURSES:

    🎧...

    • 34 min

Customer Reviews

4.9 out of 5
310 Ratings

310 Ratings

lisa mustard ,

Honest & transparent

I truly appreciate Melvin’s authenticity. He shares so much of his journey and process with his listeners. His guests range with a variety of expertise and knowledge..I learn something new in each episode!

gfrtccdyh ,

Ummm

I haven’t really found anything helpful to me here... what am I missing?

Bryan Nixon ,

A Wonderfully Helpful Podcast for Entrepreneurs

I was recently the featured guest (Ep. 271) on the Selling the Couch podcast with Melvin Varghese! We had a lovely conversation and it was a true honor for me!

On the surface we discussed marketing videos for counseling practices, but in reality we discussed deeply human themes of suffering, authenticity, vulnerability, and depth psychology.

Melvin is a truly delightful human and an excellent podcast host! Be sure to check out the Selling the Couch podcast and follow the Selling the Couch Facebook group, particularly if you are a therapist (or any small business owner really). There is so much excellent and useful content both on the podcast and in the Selling the Couch Facebook Group!

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