300 episodes

With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)

Selling the Couch Melvin Varghese, PhD

    • Business
    • 4.9 • 316 Ratings

With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)

    ENCORE: How Online Reviews Help Improve The Private Practice with Keely Kolmes, PsyD

    ENCORE: How Online Reviews Help Improve The Private Practice with Keely Kolmes, PsyD

    With today’s technology, most people rely on online reviews when it comes to products, services, restaurants, hotels, and much more. When it comes to clinicians and clients, online reviews can reveal a lot, but is that a good thing? Do people mainly leave online reviews when they are upset or dissatisfied with the service they have received? Join us for a deeper look at this issue on today’s show.
    Dr. Keely Kolmes is a Licensed Psychologist in California. They did research via anonymous surveys about the experience of therapy clients who had accessed personal or professional information about therapists. We’re taking a close look at the results of the survey, how these results are interpreted, and how these results can help improve your private practice.
    www.sellingthecouch.com/session223

     

     

    • 27 min
    ENCORE: Tips on Creating a Professional Livestream, Melvin Varghese, Ph.D.

    ENCORE: Tips on Creating a Professional Livestream, Melvin Varghese, Ph.D.

    Today’s show is the first of a two-part series about livestreaming. I jumped somewhat hesitantly into this world a few months ago, and surprisingly, I’ve enjoyed this new outlet. Join me as I share what I’ve learned about livestreaming.
    I was nervous about starting The STC Online Income Stream because I am usually self-conscious on video. I’ve become more comfortable and more familiar with being in front of the camera over these months of livestreaming. My livestream focuses on podcasting and online courses, but I have plans to expand into other content areas. The current format is set for 15-minute talks about growing our impact and income beyond the therapy room, sharing tips and strategies that have proven to be successful. Today’s episode is all about the technical gear needed to set up a livestream, and next week’s Part 2 will focus on livestream content creation.
    www.sellingthecouch.com/session258

    • 30 min
    ENCORE: How I Create Live Streaming Content With 30 Minutes of Prep: Melvin Varghese, Ph.D.

    ENCORE: How I Create Live Streaming Content With 30 Minutes of Prep: Melvin Varghese, Ph.D.

    This is the follow-up to last week’s podcast about creating a professional livestream. We’ve already covered the gear you’ll need, so today’s show focuses on creating the content for your livestream. Join me for Part 2!
    If you listened to Episode 258, you might be saying, “OK, Melvin, I have the gear, so what else do I need to do to prep for my livestream?” I’m glad you asked! After only doing livestreams for a few months, I’ve already learned a lot (including some very cool timesaving hacks and helpful tools), and I’m eager to share those experiences with you.
    www.sellingthecouch.com/session259

    • 27 min
    ENCORE: Charging Premium Prices For Your Online Course (Money Blocks + Fears)

    ENCORE: Charging Premium Prices For Your Online Course (Money Blocks + Fears)

    Welcome to Session 300! I never even imagined reaching this point, and I’m very grateful to be at this milestone. I love everything about connecting with people through podcasting, so thank you for joining me on this journey. Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more!
    Our Featured Guest for today’s coaching call:
    Nikki Sewell, LCSW
    Nikki Sewell was part of our beta group for Online Course School’s eight-week live experience where we went through each step from start to finish in setting up your online course. Nikki is ready to get her pilot students into her course, but she has encountered a lot of fear around charging her worth for her grief course for therapists. Nikki built a successful private practice focusing on the niche of grief counseling, motivated by losing her father to suicide during her grad school years and suddenly losing her husband at age 41 back in 2013. Join the coaching call with Nikki and Melvin!
    Nikki Sewell
    You’ll Learn:
    ● How Nikki found her niche in grief counseling with widows, suicide survivors, and orphaned adults
    ● Why Nikki views her grief counseling work as something beautiful that empowers people to see “what’s lost, what’s left, and what’s possible”
    ● How Nikki decided to create her online course to help other grief and trauma therapists
    ● Why the best online courses combine clinical training with personal experience–like Nikki is doing
    ● How money blocks, shame, and internal voices get in the way to create imposter syndrome for Nikki
    ● The new perspective: Nikki’s course is helping clinicians to become better clinicians, help their clients more fully, and become better business owners (who make more money)
    ● Why we struggle with shame in charging what we are worth because we are a “helping profession”
    ● How Nikki can implement the same steps in charging for her online course that she employed in establishing her private practice
    ● How to take a “ladder view” of our expertise and experience, realizing that there are always people on lower rungs who need your help
    ● Why it’s better to take the tortoise approach and pace yourself in launching a course
    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.

    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):
    ?️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)

    ? How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)

    MY FREE GUIDES:
    ? Start your Podcast: The QuickStart Guide
    ?️ The A To Z Online Course

    MY...

    • 34 min
    ENCORE: Where Should I Focus My Online Course Marketing?

    ENCORE: Where Should I Focus My Online Course Marketing?

    One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching call about online courses.
    Our Featured Guest for today’s coaching call
    Heather McKenzie, LCMHCS
    Heather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that you are ready to record. Heather created a course specifically focused on anxiety that can be found at Dial Down Anxiety. Like most of us who create an online course, she faced a common struggle about how to handle marketing time and costs to promote her course. Join us to hear the coaching call!
    McKenzie Counseling 
    You’ll Learn:
    How to handle logistical challenges in the online presentation of your courseWhy Heather’s course is an eight-week course to help people understand anxiety and DBT emotion regulation skillsHow marketing options for an online course can be overwhelming for most people How to pinpoint your own superpowers in teaching and the style that works best for youHow to structure the content levels for promoting your course in six-month blocks:Start with webinars, both free and paid.Offer a downloadable guide or cheat sheet.Use a core blog post as a stand-alone feature that blows people away.Tips from Melvin about content levels:Offering too many things can confuse people, so stick with one core webinar.Less is more!Be thoughtful about using the words “webinar” and “workshop” so as not to intimidate people.Link your blog post videos to YouTube to drive more traffic back to your webinar.Consider that high-quality offerings through webinars, guides, and blog posts help to establish your authority as an expert and give people value that keeps them returning.How podcasting can help with future promotion by giving a call-to-action to your webinarWhy you need to take notes during the first offering of your course with beta students to know what content resonates the most; that content can be used for future free webinarsIn summary, five tools to market an online course that have evergreen potential:Webinar (start with live ones and then transition to evergreen ones)Downloadable guides or cheat sheetsCore blog postSelect podcast episodesMini-podcast 
    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.
    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)
    💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)
    MY FREE GUIDES:🎤 a...

    • 39 min
    ENCORE: 10 Lessons Learned from a Successful Cohort-Based Course Launch

    ENCORE: 10 Lessons Learned from a Successful Cohort-Based Course Launch

    Today’s show covers lessons I have learned from launching a successful cohort-based course (CBC). The process takes a lot of work but is very rewarding, so if a CBC is in your future, don’t miss this episode.
    You’ll Learn:
    ● How I launched my first online course, The Healthcasters, in 2015, even though I felt like an inadequate novice
    ● How Online Course School launched in late 2021, with 16 workshops for nine colleagues in the beta cohort group
    ● Ten lessons learned from my CBC launch:
    ○ Get your beta students through your email list, previous courses, and Mastermind class colleagues.
    ○ Screen the participants well. (I did this through one-on-one Zoom calls.)
    ○ Do welcome calls with breakout rooms, so the students get to know each other.
    ○ Keep the CBC length around 6-8 weeks, or structure a break after a few weeks if it is longer.
    ○ Have an assistant with you on all workshops.
    ○ Tier your support for students at multiple levels.
    ○ Start with the “I do/we do/you do” framework for teaching.
    ○ Prep your lessons ahead of time before the cohort begins–not at the same time.
    ○ Don’t get too high with the highs or too low with the lows.
    ○ Charge your worth.
    Resources mentioned:
    Accelerator programs through Maven
    RESOURCES TO GUIDE YOUR BUSINESS JOURNEY Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.
    MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)

    💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)

    MY FREE GUIDES:
    🎤 Start your Podcast: The QuickStart Guide
    🖥️ The A To Z Online Course

    MY COURSES:
    🎧 The Healthcasters (A podcasting course + community for helpers/healers):
    💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): 

    MY FAVORITE SOFTWARE:
    🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):
    🚀 My All In One Online Business Platform...

    • 32 min

Customer Reviews

4.9 out of 5
316 Ratings

316 Ratings

lisa mustard ,

Honest & transparent

I truly appreciate Melvin’s authenticity. He shares so much of his journey and process with his listeners. His guests range with a variety of expertise and knowledge..I learn something new in each episode!

gfrtccdyh ,

What?

This podcast has such a high rating that I listen to one from time to time to find one of the gems other people see, BUT I’m always sorely disappointed! This is one of the most useless podcasts. Please don’t waste your time!!!!!!

Bryan Nixon ,

A Wonderfully Helpful Podcast for Entrepreneurs

I was recently the featured guest (Ep. 271) on the Selling the Couch podcast with Melvin Varghese! We had a lovely conversation and it was a true honor for me!

On the surface we discussed marketing videos for counseling practices, but in reality we discussed deeply human themes of suffering, authenticity, vulnerability, and depth psychology.

Melvin is a truly delightful human and an excellent podcast host! Be sure to check out the Selling the Couch podcast and follow the Selling the Couch Facebook group, particularly if you are a therapist (or any small business owner really). There is so much excellent and useful content both on the podcast and in the Selling the Couch Facebook Group!

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