300 episodes

With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

Selling the Couch Melvin Varghese, PhD

    • Business
    • 4.9 • 326 Ratings

With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

    358: Why I’m Going Back to Private Practice

    358: Why I’m Going Back to Private Practice

    I have big news! I’m going back into private practice! Don’t worry, though, because STC remains, and I’ll be adding 1-2 days of clinical work each week. In today’s session, I’m pulling back the curtain on my thought process as I’ve pondered this decision for quite a while. Do I have all the bits and pieces organized and figured out? The answer is NO, and that’s okay. I want to give you a glimpse into the messy middle of this decision and the three main reasons I have made this choice. 
    You’ll Learn:
    What my life was like when STC began in 2015 when I was working in a group practiceWhy I feel a responsibility to provide mental health support in today’s worldThree reasons I feel drawn to private practice:I genuinely miss clinical work.The mental health landscape is changing like no other due to COVID-19, AI tools, and heavily financed mental health startups.A “hub and spoke model” can keep things in perspective for me. How I’m structuring my “hub and spoke model” with a flagship offering as the “hub” and other offerings as “spokes”Questions that I’m thinking about and weighing in my mind about private practice:Is the insurance route or private pay route better?Do I have a niche for private practice work?How I’m confronting my fears about taking this new stepThe hopes and dreams I have about stepping into a new phase
    Resources:
    Interested in becoming part of our affiliate program? Learn more at https://sellingthecouch.com/jointhehealthcasters  
    Want to launch your online course?
    Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
    Mentioned in this episode:
    So you’ve probably heard that blogging is one of the best ways to attract your ideal clients as a therapist.
    But I know that it can be intimidating to SEO optimize your blog post so that it’s actually getting found by your current and future clients.
    Simplified SEO Consulting is team of mental health professionals genuinely want to help you attract more of your ideal clients using a proven on-page SEO process.
    Please visit https://sellingthecouch.com/simplifiedseo
    *Use the code “MELVIN” to get 20% off any of our online, DIY SEO courses and mention Melvin during your consultation for $100 off of your onboarding fee for Done-For-You SEO services!
    Need Community Support? Join the Mastermind
    If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

    • 38 min
    357: Using Brainspotting To Work With Athletes

    357: Using Brainspotting To Work With Athletes

    Today’s session is all about brainspotting, a powerful and fascinating psychotherapy technique that I have personally found to be helpful. Specifically, we discuss the technique as it is used to help performance athletes. Join us to learn more!
    Our Featured Guest
    Thad Frye, LCSW
    Thad Frye is a licensed clinical social worker in Boulder, CO. As a certified brainspotting consultant, Thad has gone through multiple levels of training in this therapy technique. In our conversation, Thad explains why he was motivated to pursue training in brainspotting after previously focusing his work with families through hospice care and end-of-life journeys. He describes the technical aspects of brainspotting and how he uses it in his work with athletes, specifically in those with the “yips,” a puzzling phenomenon of the loss of an ability.
    Thad Frye Counseling and Brainspotting Coaching for Athletes
    You’ll Learn:
    Why Thad pursued training in brainspotting in 2016 as a way to serve families betterHow Thad experienced the somatic connection with his personal grief in new and real ways during his brainspotting trainingHow brainspotting differs from EMDRTechnical aspects of “inside window” and “outside window” reflexes within brainspottingHow different clients might respond during a brainspotting sessionHow training phases are structured in the brainspotting certification processWhy Thad chose to use brainspotting with performance athletesHow Thad uses brainspotting with athletes who experience muscle-guarding and the “yips”
    Resources:
    Interested in becoming part of our affiliate program? Learn more at
    https://sellingthecouch.com/jointhehealthcasters  
    Want to launch your online course?
    Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
    Mentioned in this episode:
    So you’ve probably heard that blogging is one of the best ways to attract your ideal clients as a therapist.
    But I know that it can be intimidating to SEO optimize your blog post so that it’s actually getting found by your current and future clients.
    Simplified SEO Consulting is team of mental health professionals genuinely want to help you attract more of your ideal clients using a proven on-page SEO process.
    Please visit https://sellingthecouch.com/simplifiedseo
    *Use the code “MELVIN” to get 20% off any of our online, DIY SEO courses and mention Melvin during your consultation for $100 off of your onboarding fee for Done-For-You SEO services!
    You're Invited to Join the Mastermind!
    Looking for a group of likeminded clinicians to help you grow your practice? You're in the right place. Check it out at https://sellingthecouch.com/mastermind.

    • 42 min
    356: 7 Lessons I Learned From Two 7-Figure Entrepreneurs

    356: 7 Lessons I Learned From Two 7-Figure Entrepreneurs

    As I’ve learned and grown as an entrepreneur, I have tried to study and learn from those who are further along on the journey. I’ve come to understand that I can learn as much from their hard lessons and challenges as I can from their successes. Today’s session is based on a podcast interview I listened to a couple of months ago. It featured Ali Abdaal and Sahil Bloom, two online creators who have built 7-figure businesses and audiences of over 6 million followers. In their insightful interview done in two parts, they talked a lot about life and business; I’m sharing seven lessons I picked up from them that I’m implementing in my business and personal life. 
     You’ll Learn: 
    7 Lessons I Learned from Ali and Sahil:Change the wealth scoreboard.Don’t define self-worth based on net worth. A new definition of success bases “wealth” on health, relationships, and the time I have for the things I enjoy.Set daily non-negotiables.Live with intention by identifying 3-5 things that must happen each day for me to be at my best.Friends over followersThe quality of my relationships greatly impacts my health. Schedule time to connect with genuine friends.More growth equals more haters.Sharing my message attracts people with a lot of pain, so I should default to empathy.Don’t be a slave to social media. Be careful about posting pictures of kids and sharing revenue numbers. This is difficult to navigate while still establishing credibility and the human connection that people crave. Build micro-businesses.These can generate cash flow with minimal involvement.An example: having an in-house agency along with doing a podcast.Connection over mass contentWith AI, content is easier than ever to create, but connection and authenticity help others know, like, and trust me. 
    Resources:
    Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.
    Interested in becoming part of our affiliate program? Learn more at
    https://sellingthecouch.com/jointhehealthcasters  
    Want to launch your online course?
    Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
    Mentioned in this episode:
    Need Community Support? Join the Mastermind
    If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.
    So you’ve probably heard that blogging is one of the best ways to attract your ideal clients as a therapist.
    But I know that it can be intimidating to SEO optimize your blog post so that it’s actually getting found by your current and future clients.
    Simplified SEO Consulting is team of mental health professionals genuinely want to help you attract more of your ideal clients using a proven on-page SEO process.
    Please visit https://sellingthecouch.com/simplifiedseo
    *Use the code “MELVIN” to get 20% off any of our online, DIY SEO courses and mention Melvin during your consultation for $100 off of your onboarding fee for Done-For-You SEO services!

    • 28 min
    355: Strategies for Securing Contracts (with schools and the government)

    355: Strategies for Securing Contracts (with schools and the government)

    Today’s session covers the unusual topic of securing contracts from different agencies for mental health services. This aspect of therapy work is not what we normally think about as clinicians, but the connection between private practice and federal funding for programs that can be a wonderful niche. Whether you’ve ever thought about this topic or this is brand new to you, today’s conversation will be food for thought about opening new doors and opportunities in the therapy world. Join us to learn more!
    Our Featured Guest
    Dr. Ajita Robinson
    Dr. Ajita Robinson is a dear friend, a highly respected colleague, and a sister in the faith. She has secured many millions in government contracts both for her private practice and in coaching other clinicians to do the same. In sharing her wealth of knowledge today, Ajita explains how to build relationships with government agencies and the top three things she looks for in available contracts. She shares the biggest mistakes our colleagues make in securing contracts and her unusual perspective on contracts that appear to already be given out. We wrap up our discussion with a transparent look at how Ajita’s strong faith influences her work and impacts the contracts she pursues. 
    Website 
    You’ll Learn:
    How working in marginalized communities led Ajita to pursue contracts with local and federal governments–and solved a problem she was passionate aboutHow Ajita leveraged what she knew firsthand about social programs, combined with her research skills, to access available systemsWhere a clinician should begin in forming connections and relationships that lead to government funding opportunitiesHow state-level certifications position a clinician for government contracts and can assist in the corporate contracting marketWhy the biggest barrier to securing government contracts is mismanaging money and not having your books in orderWhat business insurance is required to become a government subcontractorThe top three things Ajita considers with any contract opportunity: the scope of work, payable terms, and whether the contract is renewable or notHow Ajita has been able to strategically position herself to recover contracts when they have fallen through for othersThe biggest mistakes our colleagues make around securing government contracts: they think they aren’t qualified to pursue them, they aren’t open to partnering with others, and they get stuck in DIY-modeHow Ajita’s Christian faith aligns with the contracts she pursues, how she operates as a therapist, and how she functions as a Black, female business ownerAn overview of The Purposeful and Profitable Therapist Summit, an annual conference focused on diversifying income scheduled for July (2024) in Washington, DC 
    Resources:
    Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.
    Interested in becoming part of our affiliate program? Learn more at
    https://sellingthecouch.com/jointhehealthcasters  
    Want to launch your online course?
    Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
    Mentioned in this episode:
    You're Invited to Join the Mastermind!
    Looking...

    • 38 min
    354: Why Every Course Creator Should Start A Podcast

    354: Why Every Course Creator Should Start A Podcast

    If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!
    You’ll Learn:
    Why starting a podcast has been one of the most rewarding personal and professional endeavors of my lifeWhy podcasts are the perfect way to produce authentic, evergreen content and establish trustHow a podcast becomes a way to avoid burnout and take self-care breaks while staying consistent with releasing and re-releasing contentHow podcasts allow dynamic ads, which are pure magic (Captivate makes it easy!) and help build your email listHow the podcasting format allows pre-roll, mid-roll, and end-roll ads to market your courses/resources consistentlyHow the “flywheel effect” serves to compound your efforts over time if you leverage your existing course students on your podcast
    Resources:
    Interested in becoming part of our affiliate program? Learn more at
    https://sellingthecouch.com/jointhehealthcasters  
    Want to launch your online course?
    Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
    Looking to launch a successful podcast?
    Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:
    https://sellingthecouch.com/podcastingworkshop
    Mentioned in this episode:
    Struggling with documentation and progress notes? Meet Upheal.
    A new AI- powered, HIPPA-compliant platform that creates automated session notes and analytics for busy mental health professionals. Whether online or in
    person, Upheal captures your sessions and creates pre-drafted progress notes and insights that you can simply review and edit. And, it even creates Treatment plans with SMART goals included!
    Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.
    Need Community Support? Join the Mastermind
    If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

    • 21 min
    353: Setting Up An Email Series To Market Your Practice

    353: Setting Up An Email Series To Market Your Practice

    Are you using an email sequence in your practice? In today’s session, we are exploring the question of why more clinicians don’t create email sequences, which I believe is a smart and logical move. I have found that most of our STC sales come via our email list, and not through social media platforms. I’ve learned the hard lessons about this topic, so I hope this conversation will help you avoid some of my mistakes in this area. Join us to learn more!
    Our Featured Guest
    Avivit Fisher
    Avivit Fisher is the founder and owner of REdD Strategy and a marketing and business coach for therapists in private practice. Her work with therapists helps them attract their ideal clients through branding, digital marketing, and advertising. We will discuss what an email sequence is, why many clinicians aren’t creating it, and how you can repurpose existing content in your email sequence. We will cover why this tool makes sense in many ways and can be helpful to get more clients in the door. 
    Website
    You’ll Learn:
    What an email sequence isHow an email sequence welcomes someone to your email list and draws them into your circleWhy more clinicians aren’t taking advantage of an email sequenceWhy your email list is a better way to build your audience–as opposed to social media platformsHow to pick a topic for an email sequence and strategically offer a lead magnetWhy an email sequence should be useful to your subscribers and keep their interests in mindAvivit’s example of her email welcome sequenceDetails about ideal email sequences for solo and group practitionersHow to handle the fear of unsubscribersThe top mistake therapists make in using an email sequence
    Resources:
    Struggling with documentation and progress notes? Well, meet Upheal, a new AI-powered, HIPPA-compliant platform that creates automated session notes and analytics for busy mental health professionals. Whether online or in
    person, Upheal captures your sessions and creates pre-drafted progress notes and insights that you can simply review and edit. And, it even creates treatment plans with SMART goals included!
    Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.
    Interested in becoming part of our affiliate program? Learn more at
    https://sellingthecouch.com/jointhehealthcasters  
    Want to launch your online course?
    Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
    Mentioned in this episode:
    Need Community Support? Join the Mastermind
    If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.
    Struggling with documentation and progress notes? Meet Upheal.
    A new AI- powered, HIPPA-compliant platform that creates automated session notes and analytics for busy mental health professionals. Whether online or in
    person, Upheal captures your sessions and creates pre-drafted progress notes and insights...

    • 43 min

Customer Reviews

4.9 out of 5
326 Ratings

326 Ratings

EngagedMarriage.com ,

Approachable and Insightful

Melvin does a masterful job of interviewing a variety of experts, and offering his own insights. I am not a mental health professional, but I still gain a lot of value from this show. I highly recommend it!

JP10301 ,

Thoughtful, brave, kind

I am not a therapist but this podcast is top notch! Mel is thoughtful, brave, and kind. He is a gifted speaker who shares in an authentic and personal way. He has a niche to be sure but his lessons transcend (especially if you are interest in creating content online). He is a gift to the podcast feed!

lisa mustard ,

Honest & transparent

I truly appreciate Melvin’s authenticity. He shares so much of his journey and process with his listeners. His guests range with a variety of expertise and knowledge..I learn something new in each episode!

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