SEO Testing 101 with Will Critchlow Tech Bound Podcast

Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game.

Timestamps

0:00 Introduction

0:50 How Search Pilot was born

3:13 The basics steps of SEO experiments

6:18 How to pick the right sample size and understand statistical significance

9:04 The limitations of SEO testing

13:21 How Searchpilot creates such great case studies

20:53 The challenges of flawed SEO data

23:15 How exactly Will + Team set SEO experiments up

26:27 The biggest mistake people make with SEO experiments

31:11 Finding good SEO experiment ideas

34:16 How SEO has changed over the last 15 years

40:12 A change of the Google guard

45:54 What keeps Will in the game

Show notes

www.searchpilot.com

www.brainlabsdigital.com

Searchpilot case studies: www.searchpilot.com/resources/case-studies/

"Fifteen Years is a long time in SEO" on Moz: moz.com/blog/15-years-in-seo


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