36 episodes

https//www.tech-bound.com

Tech Bound is a newsletter/podcast at the intersection of SEO and Growth. I regularly speak to the brightest minds in Marketing to learn how they help companies grow and how they grow themselves.

Tech Bound Podcas‪t‬ Kevin Indig

    • Business
    • 4.6 • 9 Ratings

https//www.tech-bound.com

Tech Bound is a newsletter/podcast at the intersection of SEO and Growth. I regularly speak to the brightest minds in Marketing to learn how they help companies grow and how they grow themselves.

    Nigel Stevens on SEO data, forecasting, and agency value

    Nigel Stevens on SEO data, forecasting, and agency value

    Nigel Stevens, CEO & Founder of Organic Growth Marketing and former Head of SEO of BigCommerce, talks to me about using SEO data the right way, SEO forecasting, and how agencies can provide real value to their customers.

    Timestamps:
    0:00 Introduction
    1:16 How SEOs should think about data
    2:53 SEO opportunity sizing
    5:55 Translating traffic potential into Dollars
    7:16 Slicing traffic forecasts into scenarios
    8:46 Forecasting for different business models
    11:00 Micro conversions
    14:02 Nigel's tools
    15:37 Projecting traffic inhouse vs. agency-side
    18:30 What SEO agency clients care about
    21:38 Client retention for SEO agencies
    25:38 What in SEO can you prove with data and what not?
    29:37 How to think when working with imperfect data
    31:33 Good hypothesis formulation
    33:02 How to sell imperfect data to clients
    34:48 Planning for the year ahead
    36:52 rapid-fire questions

    Show notes:
    www.similarweb.com
    www.ahrefs.com
    Nassim Taleb - Black Swan: https://bookshop.org/books/the-black-swan-second-edition-the-impact-of-the-highly-improbable-with-a-new-section-on-robustness-and-fragility/9780812973815
    Hotjar: www.hotjar.com
    Nigel on Linkedin: www.linkedin.com/in/nigel-stevens-67218068
    marketingog.com

    Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
    Subscribe to the Growth Memo for more content: https://growthmemo.kevin-indig.com/
    Follow me on Twitter: https://twitter.com/thegrowthmemo
    iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659
    Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg
    Soundcloud: https://soundcloud.com/kevin-indig

    • 39 min
    Jimmy Daly: Succeeding at Content Marketing, Superpath, and career-building

    Jimmy Daly: Succeeding at Content Marketing, Superpath, and career-building

    Jimmy Daly is the founder of Superpath and former VP of Growth at animals, one of the leading agencies and advocates of content marketing. Jimmy and I speak about being successful at the business side of content marketing, his new company Superpath, and how content marketers can build a six-figure income career.

    Timestamps:
    0:00 Introduction
    0:52 Why is there so much lukewarm content out there?
    2:56 What makes content marketing teams successful
    6:27 How the best content marketing teams measure their success
    9:13 Pitching the business impact of content marketing to decision-makers
    10:28 Making room for "the creative" while going driving revenue
    14:03 How Jimmy would set up a content marketing strategy for a new brand
    15:39 The difference between content marketing for companies with long vs short sales cycles
    18:29 What to invest your money in
    20:43 The best content marketing campaigns Jimmy has seen
    22:53 Outstanding content marketing
    25:13 Why Jimmy founded Superpath
    28:40 The vision for Superpath
    31:20 Hiring content marketing talent
    32:54 Building a content marketer career
    35:54 Jimmy's content marketing strategy for Superpath
    39:47 Rapid fire questions

    Show notes:
    www.jimmydaly.com
    www.superpath.com
    superpath.co
    www.groovehq.com/blog/100k

    Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
    Subscribe to the Growth Memo for more content: growthmemo.kevin-indig.com
    Follow me on Twitter: https://twitter.com/Kevin_Indig
    iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659
    Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg
    Soundcloud: https://soundcloud.com/kevin-indig

    • 43 min
    SEO Testing 101 with Will Critchlow

    SEO Testing 101 with Will Critchlow

    Will Critchlow, founder and CEO of Searchpilot and organizer of Search Love, talks about the ins and outs of SEO testing. We also cover how SEO changed over the last 15 years and how curiosity is the key to last a long time in the game.

    Timestamps
    0:00 Introduction
    0:50 How Search Pilot was born
    3:13 The basics steps of SEO experiments
    6:18 How to pick the right sample size and understand statistical significance
    9:04 The limitations of SEO testing
    13:21 How Searchpilot creates such great case studies
    20:53 The challenges of flawed SEO data
    23:15 How exactly Will + Team set SEO experiments up
    26:27 The biggest mistake people make with SEO experiments
    31:11 Finding good SEO experiment ideas
    34:16 How SEO has changed over the last 15 years
    40:12 A change of the Google guard
    45:54 What keeps Will in the game

    Show notes
    www.searchpilot.com
    www.brainlabsdigital.com
    Searchpilot case studies: www.searchpilot.com/resources/case-studies/
    "Fifteen Years is a long time in SEO" on Moz: moz.com/blog/15-years-in-seo

    • 48 min
    Weekly Finds - Week 48, 2020

    Weekly Finds - Week 48, 2020

    Weekly Finds - Week 48, 2020 by Kevin Indig

    • 11 min
    Aaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point"

    Aaron Orendorff on best-in-class Content Marketing, e-commerce, and the "Sticking Point"

    Aaron Orendorff is the VP of Marketing at Common Thread Collective and overall Content Marketing and Copy genius. In this podcast, we speak about non-linear buyer journeys, "The Sticking Point", best in class Content Marketing, and "Ground Zero" keywords. This podcast is a legit treasure trove of knowledge for any marketer!

    Timestamps:
    0:00 Introduction
    0:01 Fanboying each other
    1:38 What to learn about content marketing from being a pastor and US Army officer
    7:08 Aaron's research process for copywriting
    10:58 What is "the code"?
    17:40 "ground zero" keywords
    19:10 Going from creator to VP of Marketing
    23:36 Tools to measure Growth
    28:10 Where the biggest drop-off along the funnel happens
    31:35 Human irrationality in marketing
    33:54 non-linear buyer journeys
    37:12 Aaron's "Zone of Genius"
    42:01 The "Sticking Point:" of content
    44:33 Rapid-fire questions

    Show notes:
    https://commonthreadco.com/
    https://www.amazon.com/Breakthrough-Advertising-Eugene-M-Schwartz/dp/0887232981
    https://www.verygoodcopy.com/verygoodcopy-blog-4/problem-agitation-solution-copywriting-formula
    https://commonthreadco.com/blogs/coachs-corner/ecommerce-growth-strategy-business
    https://commonthreadco.com/blogs/coachs-corner/ecommerce-podcast
    https://www.iconicontent.com/blog/rejection-and-success

    Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
    Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound
    Follow me on Twitter: https://twitter.com/Techbound2
    iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659
    Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg
    Soundcloud: https://soundcloud.com/kevin-indig

    • 51 min
    Weekly Finds - 47

    Weekly Finds - 47

    Weekly Finds - 47 by Kevin Indig

    • 9 min

Customer Reviews

4.6 out of 5
9 Ratings

9 Ratings

Mel Anson ,

This guy gets it

The coolest SEO in the industry

CF18JI ,

Are there only male experts you can find to talk to?

Lots of good ideas and content but turned off by the fact that you haven’t managed to interview female experts. You’re not even trying for parity.

Trevor Stolber ,

Great content and info source

Kevin’s tech bound content is one of the few sources of info I regularly consume. I have a pretty short list to filter out the BS - this is one of the best sources.

Top Podcasts In Business

Listeners Also Subscribed To