50 episodes

Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.

www.tech-bound.com

Tech Bound Podcast by Kevin Indig

    • Business
    • 4.6 • 11 Ratings

Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.

www.tech-bound.com

    Creating content that grabs attention - Amanda Natividad

    Creating content that grabs attention - Amanda Natividad

    TIMESTAMPS
    0:00 introduction
    1:07 Amanda’s path from chef to content marketer
    5:48 Mise en place in content marketing
    6:28 How to write amazing Twitter threads
    12:44 Repurposing content
    18:52 Powerful mental models
    25:53 How to grab attention
    30:07 How to find your target audience’s pain points
    38:41 How to balance work and family
    41:45 How Memes fit into content strategy
    45:41 Starting vs planning
     
    SHOW NOTES
    Amanda's website: https://amandanat.com/
    Amanda on Twitter: https://twitter.com/amandanat
    Sparktoro: https://sparktoro.com/
     
    FOR MORE
    Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
    Subscribe to the Growth Memo: https://www.kevin-indig.com/
    Follow me on Twitter: https://twitter.com/thegrowthmemo
    iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659
    Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1
    Simplecast: https://tech-bound-podcast.simplecast.com/


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 49 min
    6 ideas for growing the largest luxury brand conglomerate in the world w/ Eric Siu

    6 ideas for growing the largest luxury brand conglomerate in the world w/ Eric Siu

    SHOW NOTESEric Siu on Twitter: @ericosiu or https://twitter.com/ericosiu 
    Leveling up: https://www.levelingup.com/
    Single Grain: https://www.singlegrain.com/
    Leveling up NFT: https://heroes.levelingup.com/heroes/
    LVMH: https://en.wikipedia.org/wiki/LVMH
    TIMESTAMPS0:00 Intro
    1:30 What LVMH is and why you should care
    6:26 Arnault Bernard’s growth thesis
    7:30 Idea 1 = collaborations with big NFT brands
    9:40 Idea 2 = cross and upselling between brands
    13:36 Idea 3 = insurance as added service
    16:36 Idea 4 = product refurbishing
    20:40 Idea 5 = attention M&A
    27:20 Idea 6 = gaming skins
    32:04 Leveling up
    33:35 founder skills
    35:10 gamifying life


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 38 min
    Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing

    Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing

    Timestamps
    0:00 Warmup questions
    5:27 Important metrics SEO tools can’t provide
    10:20 How will Yep make Ahrefs better?
    16:35 The biggest bet Tim took that paid off
    20:13 How Ahrefs manages to not run out of keywords to write about
    22:28 How to decide when to refresh content
    27:06 Is SEO becoming more product than marketing?
    33:33 Ahrefs most underutilized feature
    40:29 How to differentiate from all the other SEO tools
    44:15 The future of SEO tools
    49:07 Tim’s secret believe
    51:22 The place of social media in today’s marketing
    56:23 What Tim wishes for the SEO community


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 1 hr 1 min
    Trung Phan - mastering memes, going viral, and Elon's tree of knowledge

    Trung Phan - mastering memes, going viral, and Elon's tree of knowledge

    TIMESTAMPS2:06 How Trung thinks about what he’s doing
    4:20 Trung’s content creation process
    7:56 Working on the headline vs. the rest of a story
    8:36 How long it takes to write a Twitter thread
    10:02 How to add humor to content
    12:01 Standup comedy
    14:12 How Trung creates memes
    18:09 Elon Musk’s tree trunk theory for building knowledge
    21:48 Trung’s book recommendations
    24:24 The unique benefit of audio content
    28:35 The value of anchor content
    31:25 Workweek - a new media company
    34:19 Monetizing content
    35:23 Shopify and equity
     
    SHOW NOTESAsml Twitter thread: https://twitter.com/trungtphan/status/1429464889307762688?lang=en
    Imgflip: https://imgflip.com/
    Mematic app: https://play.google.com/store/apps/details?id=net.trilliarden.mematic&hl=en_US&gl=US
    The Prize by Daniel Yergin: https://bookshop.org/books/the-prize-the-epic-quest-for-oil-money-power/9781439110126
    Trung Phan Bloomberg articles: https://www.bloomberg.com/opinion/authors/AVrHdCE3O1I/trung-phan
    Trung on Twitter: https://twitter.com/TrungTPhan?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor
    SatPost: https://trungtphan.com/subscribe/
    Not Investment Advice podcast: 
    https://www.youtube.com/channel/UC3r8rBjnMzsdgYC3b1sziwA


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 42 min
    Ross Simmonds on Content Marketing and Hustle Culture

    Ross Simmonds on Content Marketing and Hustle Culture

    TIMESTAMPS
    1:07 The definition of a hustler
    2:45 Is “hustle culture” wrong?
    9:51 What hustle looks like for Ross day-to-day
    11:18 Ross’ schedule and productivity routine
    14:09 How Ross runs Foundation Marketing
    17:16 How Ross writes break-downs
    19:24 Adobe - doing great content marketing
    22:04 How to breakthrough content marketing plateaus
    25:42 Thinking of Content Marketing as an investment
    28:05 Content Marketing Trends
    33:46 How to stand out in a content commodity world
    37:31 Every SaaS company looks the same
    40:43 Advice for anyone who is struggling or broke
     
    SHOW NOTES
    https://hustleandgrind.co
    https://foundationinc.co
    https://rosssimmonds.com
    https://foundationinc.co/lab/adobes-200-billion-unshakeable-moat/
    Convo with peep laja: https://www.youtube.com/watch?v=b89EefIrt_E
    Google Duplex: https://ai.googleblog.com/2018/05/duplex-ai-system-for-natural-conversation.html
    Product Hunt: https://www.producthunt.com/
    Stand out guide: https://content.rosssimmonds.com/stand-out-guide1
    Foundation marketing Adobe case study: https://foundationinc.co/lab/adobes-200-billion-unshakeable-moat/
     
    FOR MORE
    Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
    Subscribe to the Growth Memo: https://www.kevin-indig.com/
    Follow me on Twitter: https://twitter.com/thegrowthmemo
    iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659
    Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1
    Simplecast: https://tech-bound-podcast.simplecast.com/


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 44 min
    Peep Laja on building an audience and dominating your category

    Peep Laja on building an audience and dominating your category

    TIMESTAMPS
    0:00 Introduction
    1:08 Why is it crucial to build an audience
    1:53 The best way to build an audience
    3:52 The importance of a strategic narrative
    8:08 How to build a strategic narrative step-by-step
    13:20 The power of category generation
    17:48 Serving an underserved niche in a big market
    19:37 The Cambrian SaaS explosion
    22:50 Building brand salience
    25:34 Product Expansion and transient advantages
    30:24 How Google is a monopoly and stuck at the same time
    33:12 Competing on price
    41:00 How to combine messaging and narrative
     
    SHOW NOTES
    The end of competitive advantage: https://hbr.org/2013/08/the-end-of-competitive-advanta
    Wynter: https://wynter.com/
    CXL: https://cxl.com/
    Peep on Twitter: https://twitter.com/peeplaja
     
    FOR MORE
    Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
    Subscribe to the Growth Memo: https://www.kevin-indig.com/
    Follow me on Twitter: https://twitter.com/thegrowthmemo
    iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659
    Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1
    Simplecast: https://tech-bound-podcast.simplecast.com/


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 46 min

Customer Reviews

4.6 out of 5
11 Ratings

11 Ratings

malfoxley ,

Great show!

Kevin, host of the Tech Bound podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Now its pregnant!!!!! ,

Amazing!! Kevin is a true expert

Tech Bound is one of the most approachable, insightful and interesting podcasts I listen to. Not only does he offer his own expertise from growing some of the biggest brands in the world, he also highlights experts that go deep on marketing, growth and SEO that you can’t find anywhere else. I listen constantly!

Mel Anson ,

This guy gets it

The coolest SEO in the industry

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