53 episodes

Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.

www.tech-bound.com

Tech Bound Podcast by Kevin Indig

    • Business
    • 4.6 • 11 Ratings

Tech Bound is a podcast about inspiring Growth Ideas pitched by the best in the field.

www.tech-bound.com

    Growth ideas for Calendly w/ Kieran Flanagan, CMO @ Zapier

    Growth ideas for Calendly w/ Kieran Flanagan, CMO @ Zapier

    Today, I’m unpacking a fascinating conversation with Kieran Flanagan, CMO at Zapier and former SVP of Marketing at HubSpot. This discussion centers on Calendly, a scheduling app used by millions, and its strategic acquisition of Prelude.
    We talk about the critical role of platforms in product-led growth (PLG) businesses. AI tools, for instance, are seen not as standalone products but platform features. Canva's freemium text image generator exemplifies a platform disrupting the market. Grammarly and Jasper also come up in the context of branding and market disruption.
    Distribution is vital for platforms. Calendly's acquisition of Prelude, an HR enterprise tool, is a case in point. Flanagan compares Calendly's potential growth strategy to HubSpot's approach of building individual hubs around the contact record, each catering to different roles like marketing, sales, customer success, and operations.
    We also explore the idea of Calendly morphing into a platform and integrating with other established products to multiply its value, for example, Gong, Outreach, Chorus, Jira, Monday, Asana, Dovetail, and Qualtrics.
    Lastly, Flanagan shares some intriguing marketing ideas for Calendly, including acquiring a company like Lyre for its distribution capabilities and using Calendly to understand where time gets wasted or lost within an organization, thereby helping to optimize productivity.
    About Kieran Flanagan
    Introducing Kieran Flanagan:
    * Current Chief Marketing Officer at Zapier and former Senior Vice President of Marketing at HubSpot.
    * Known for strategic insights and innovative ideas in the tech industry.
    * Expert in product-led growth (PLG) businesses and the importance of becoming a platform.
    * https://www.linkedin.com/in/kieranjflanagan/
    * https://twitter.com/searchbrat
    Notes on the product, market, company and challenges
    Product
    * Calendly = scheduling app used by +10M people, from tech workers to yoga class instructors
    * Vision: be THE go-to platform for work and leisure life planning
    * Basic explanation: you want to schedule time with someone → all you need to do is share your Calendly, and they can pick a time
    * You can set a time limit, charge them for your time, and define time slots
    Company
    * Founded in 2013 by Tope Awotona
    * profitable today
    * Valued at $3b in 2020 by raising $350M from investors + Awotona’s life savings
    Growth
    * Massive growth during the pandemic: 50% Y/Y revenue growth in 2021 (about $85M)
    * growing faster than companies like Zapier or DocuSign
    * 53% market share in the US
    Market
    * appointment scheduling market: ~$300M in 2021
    * 13-19% CAGR (compound annual growth rate)
    * predicted to reach $500-$700M in 2027
    * Direct competitors: calendar.com, Setmore, Timetrade
    * Indirect competitors: Google, Hubspot, Drift
    * Trends:
    * big players like Google getting into the market
    * remote work = accelerant for scheduling software
    * More professions use scheduling software, e.g. doctors
    Challenges
    * Google entered the market: Google Workspace customers ($7.99) can provide scheduling with their Google Calendar
    * 2nd largest calendar app after Outlook, > 500M people
    * If Google Calendar was a social network, it would be bigger than Twitter or Snapchat
    * Calendly needs to win the enterprise segment
    * Calendly needs to build more features for verticals like Sales, HR or Productivity
    Context of the episode
    * Calendly acquired Prelude
    * Predule = enterprise interview scheduling app for recruiting
    * Prelude raised $2.4M and has hundreds of customers
    * makes it easier to schedule a series of interviews (journey) with several stakeholders without the typical back and forth
    * more than just scheduling: provides information to applicants, Interviewer prep, and hiring analytics


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 35 min
    3 Bets for Spotify's future of Growth w/ Tommy Walker

    3 Bets for Spotify's future of Growth w/ Tommy Walker

    On their latest investor day, Founder and CEO Daniel EK presented 6 bets for the future, of which 3 are unknown. In this Tech Bound episode, Tommy Walker and Kevin discuss the 3 unknown bets Spotify might pursue as part of its strategy.
    They discuss the importance of infrastructure for live streaming and the potential for an incubator program to help discover new artists. They also discuss the possibility of independent artists being able to provide a Patreon equivalent on Spotify and concert streaming.
    SHOW NOTES
    Spotify investor day
    The Content Studio
    The Cutting Room show
    TIME STAMPS
    00:01:25 - The six bets for Spotify's future
    00:02:45 - Live streaming
    00:11:15 - An incubator program for new artists
    00:16:35 - A Patreon equivalent on Spotify
    00:21:45 - Concerts
    00:27:15 - Data analysis and personalization in the music industry
    00:32:00 - Marketing music in the digital age
    00:37:00 - How Spotify could test artists for their potential


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 42 min
    The Eureka Model: A Framework for Effective Onboarding with Ramli John

    The Eureka Model: A Framework for Effective Onboarding with Ramli John

    In this episode, I chat with Ramli John, onboarding expert and author of the book "Product-Led Onboarding." Ramli shares his journey into the field of onboarding and the importance of effective onboarding for customer retention. We talk about the difference between product-led and sales-led onboarding and the Eureka model, which includes three stages: the aha moment, activation, and habituation. Ramli provides insights into setting goals and metrics for successful onboarding, creating user personas, and the importance of a seamless user experience. We also venture into his process for writing a book and the role of beta readers. Tune in to learn how to optimize your onboarding process for growth and success.
    Why onboarding is critical for Growth
    Onboarding is critical for Growth because it helps users understand the value of a product and sets the foundation for a positive user experience. Done well, onboarding can lead to increased customer retention and, ultimately, revenue.

    5 takeaways about onboarding
    * Focus on onboarding as a crucial aspect of customer retention.
    * Consider the difference between product-led and sales-led onboarding.
    * Use the Eureka model for onboarding, which includes three stages: aha moment, activation, and habituation.
    * Set clear goals and metrics for onboarding success.
    * Create user personas and provide a seamless user experience in onboarding.

    The Eureka model for onboarding
    The Euroka model includes three stages: 
    * The aha moment: the user realizes the value of the product or service
    * Activation: activation is when the user takes action to start using the product
    * Habituation: habituation is when the user becomes a regular and habitual user of the product
    These stages should be thought of as a journey that the user goes through in order to fully engage with and benefit from the product.

    Show Notes
    * ramlijohn.com
    * twitter.com/RamliJohn
    * https://www.linkedin.com/in/ramlijohn/
    * Product-Led Onboarding book

    Timestamps
    02:20 - Ramli John's journey into onboarding and expertise in the field
    07:30 - The impact of onboarding on customer retention
    11:10 - Product-led vs sales-led onboarding: which is better?
    14:30 - The Eureka model for onboarding and its three stages
    18:20 - Setting goals and metrics for successful onboarding
    21:20 - Creating user personas for effective onboarding
    25:10 - The importance of a seamless user experience in onboarding
    29:00 - Different types of onboarding teams and their responsibilities
    35:00 - The role of customer success and marketing teams in onboarding
    37:00 - The process of writing a book and the importance of beta readers




    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 41 min
    Creating content that grabs attention - Amanda Natividad

    Creating content that grabs attention - Amanda Natividad

    TIMESTAMPS
    0:00 introduction
    1:07 Amanda’s path from chef to content marketer
    5:48 Mise en place in content marketing
    6:28 How to write amazing Twitter threads
    12:44 Repurposing content
    18:52 Powerful mental models
    25:53 How to grab attention
    30:07 How to find your target audience’s pain points
    38:41 How to balance work and family
    41:45 How Memes fit into content strategy
    45:41 Starting vs planning
     
    SHOW NOTES
    Amanda's website: https://amandanat.com/
    Amanda on Twitter: https://twitter.com/amandanat
    Sparktoro: https://sparktoro.com/
     
    FOR MORE
    Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1
    Subscribe to the Growth Memo: https://www.kevin-indig.com/
    Follow me on Twitter: https://twitter.com/thegrowthmemo
    iTunes: https://podcasts.apple.com/us/podcast/tech-bound-podcast/id1488939659
    Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg&nd=1
    Simplecast: https://tech-bound-podcast.simplecast.com/


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 49 min
    6 ideas for growing the largest luxury brand conglomerate in the world w/ Eric Siu

    6 ideas for growing the largest luxury brand conglomerate in the world w/ Eric Siu

    SHOW NOTESEric Siu on Twitter: @ericosiu or https://twitter.com/ericosiu 
    Leveling up: https://www.levelingup.com/
    Single Grain: https://www.singlegrain.com/
    Leveling up NFT: https://heroes.levelingup.com/heroes/
    LVMH: https://en.wikipedia.org/wiki/LVMH
    TIMESTAMPS0:00 Intro
    1:30 What LVMH is and why you should care
    6:26 Arnault Bernard’s growth thesis
    7:30 Idea 1 = collaborations with big NFT brands
    9:40 Idea 2 = cross and upselling between brands
    13:36 Idea 3 = insurance as added service
    16:36 Idea 4 = product refurbishing
    20:40 Idea 5 = attention M&A
    27:20 Idea 6 = gaming skins
    32:04 Leveling up
    33:35 founder skills
    35:10 gamifying life


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 38 min
    Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing

    Tim Soulo - Marketing bets, the future of SEO tools, and ethical marketing

    Timestamps
    0:00 Warmup questions
    5:27 Important metrics SEO tools can’t provide
    10:20 How will Yep make Ahrefs better?
    16:35 The biggest bet Tim took that paid off
    20:13 How Ahrefs manages to not run out of keywords to write about
    22:28 How to decide when to refresh content
    27:06 Is SEO becoming more product than marketing?
    33:33 Ahrefs most underutilized feature
    40:29 How to differentiate from all the other SEO tools
    44:15 The future of SEO tools
    49:07 Tim’s secret believe
    51:22 The place of social media in today’s marketing
    56:23 What Tim wishes for the SEO community


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.tech-bound.com

    • 1 hr 1 min

Customer Reviews

4.6 out of 5
11 Ratings

11 Ratings

malfoxley ,

Great show!

Kevin, host of the Tech Bound podcast, highlights all aspects of SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Now its pregnant!!!!! ,

Amazing!! Kevin is a true expert

Tech Bound is one of the most approachable, insightful and interesting podcasts I listen to. Not only does he offer his own expertise from growing some of the biggest brands in the world, he also highlights experts that go deep on marketing, growth and SEO that you can’t find anywhere else. I listen constantly!

Mel Anson ,

This guy gets it

The coolest SEO in the industry

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