New US CEOs are now averaging 58 years old, and 62 as the average age of the top performing CEOs in the world, the companies they run spend 500% more to attract millennial customers.In this episode of Shades of Grey, Arun Krishnakumar and Theodora Lau are joined by Bradley Schurman and Lilian Myers, the Co-Founders of EconomyFour. EconomyFour helps companies, policymakers, and people understand and fulfill the promise of a 100 year life.Thanks to advancement in healthcare, we are in an ageing world. Global demographic shift continues to strain governments and health services facing more people in post-retirement entitlement programs than in the tax-paying workforce. Yet a fast-moving change is underway as vital, vibrant individuals passing the half-way mark in a 100-year-life see themselves, not ‘retreating’ form economic engagement, but running hard in it. And they will control US$15T in global spending power by 2020.Brad and Lilian highlight the challenges and opportunities for businesses to innovate around the ageing population. Lilian says "For me it's coming back to normal", referring to her transition back into the startup world with Economy Four, and Brad says "Inclusion at the end of the day is the No 1 goal". Listen in for more insights from Brad, Lilian, Arun and Theo on the opportunities in an ageing world.