13 min
Should I Put My Prices On My Website Live with The Pricing Lady, the Podcast
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- Entrepreneurship
"Should I put my prices on my website?"
Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plagues people and I don't think it's a topic worth worrying about. What's important is that you understand how to make a strategic decision about what's right for your business.
I recently ran a poll on LinkedIn around this and what happened as a result was fascinating. People we very passionate about their views on the subject - there were 3 "camps". The "yes", the "no" and the "it depends" camp. While there was a clear winner in the poll (see results here) it was interesting that each camp had significant support (i.e. votes). You're responses were very insightful too.
From the "yes" camp we heard:
"I am in team YES... I always want to know before the discovery call if I can afford..."
"If it's way out of my price range, why waste my time (and the seller's) for a discovery call."
"My prices are on my website for private clients, because I need people to book and pay the service before starting..."
The "no" camp said:
"For me this is a no - most of my services are bespoke, so the pricing varies a lot based on each client's needs."
"Advertising your prices on your website gives information to your competitors about your prices - this can be a disadvantage in some situations."
The "it depends" camp shared:
"... it very much depends on what you are selling. We sell business services and is sometimes hard because the complexity of the business and other variables drive the price..."
"It depends whether people buy online or not."
"...for 1:1 tailored courses I would say probably not, but for group courses which have a set price, then sure."
As you can see there are many opinions which is why you need to look at your business specifically.
In This Episode:
In this episode we take a deeper look at some of the things you can be asking yourself to make a decision about whether or not putting prices on your website makes sense or not. A little critical thinking here can go a long way to make this decision easier for you.
Podcast Highlights
0:00 Intro2:02 The Best Poll Done So Far3:53 Some of the Responses that I Got6:01 Ask Yourselves the Right Questions10:55 A Little Goody11:38 Wrapping It Up
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
"Should I put my prices on my website?"
Funny as it may sound, this is the second most asked question I get from people. Which is one reason why it's the topic of this episode. I can see how the question plagues people and I don't think it's a topic worth worrying about. What's important is that you understand how to make a strategic decision about what's right for your business.
I recently ran a poll on LinkedIn around this and what happened as a result was fascinating. People we very passionate about their views on the subject - there were 3 "camps". The "yes", the "no" and the "it depends" camp. While there was a clear winner in the poll (see results here) it was interesting that each camp had significant support (i.e. votes). You're responses were very insightful too.
From the "yes" camp we heard:
"I am in team YES... I always want to know before the discovery call if I can afford..."
"If it's way out of my price range, why waste my time (and the seller's) for a discovery call."
"My prices are on my website for private clients, because I need people to book and pay the service before starting..."
The "no" camp said:
"For me this is a no - most of my services are bespoke, so the pricing varies a lot based on each client's needs."
"Advertising your prices on your website gives information to your competitors about your prices - this can be a disadvantage in some situations."
The "it depends" camp shared:
"... it very much depends on what you are selling. We sell business services and is sometimes hard because the complexity of the business and other variables drive the price..."
"It depends whether people buy online or not."
"...for 1:1 tailored courses I would say probably not, but for group courses which have a set price, then sure."
As you can see there are many opinions which is why you need to look at your business specifically.
In This Episode:
In this episode we take a deeper look at some of the things you can be asking yourself to make a decision about whether or not putting prices on your website makes sense or not. A little critical thinking here can go a long way to make this decision easier for you.
Podcast Highlights
0:00 Intro2:02 The Best Poll Done So Far3:53 Some of the Responses that I Got6:01 Ask Yourselves the Right Questions10:55 A Little Goody11:38 Wrapping It Up
*********
Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together. Book a complimentary Discovery Call today! (www.thepricinglady.com/book-a-call)
13 min