1 hr 16 min
Show 171: Craft Beer & Brewing's Jamie Bogner on Modern Media Beervana Podcast
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- Arts
A few weeks back, Jeff’s editor at Craft Beer & Brewing wrote to explain that the magazine was shifting to its original quarterly format. The reason wasn’t declining revenues, but efficiencies—it’s less expensive and simpler to put out four issues a year than six. That got us thinking: how do magazines work? How has Craft Beer & Brewing survived when so many other magazines folded? How do the internet, social media, and newer delivery systems like podcasting impact print media--should we be thinking in terms of media companies rather than magazines? In today’s show, we have Jamie Bogner, Craft Beer & Brewing’s publisher, on to give us the low down about how they do it.
A few weeks back, Jeff’s editor at Craft Beer & Brewing wrote to explain that the magazine was shifting to its original quarterly format. The reason wasn’t declining revenues, but efficiencies—it’s less expensive and simpler to put out four issues a year than six. That got us thinking: how do magazines work? How has Craft Beer & Brewing survived when so many other magazines folded? How do the internet, social media, and newer delivery systems like podcasting impact print media--should we be thinking in terms of media companies rather than magazines? In today’s show, we have Jamie Bogner, Craft Beer & Brewing’s publisher, on to give us the low down about how they do it.
1 hr 16 min